Are you staying up-to-date with the most recent Facebook updates and other changes? If you’re not, you’re in luck! We’ve rounded up some of the social network’s most recent announcements and updates that affect businesses.
1. Updates to the News Feed Algorithm (Again!)
Facebook has announced two major changes to the News Feed algorithm in the last couple of weeks. Both affect businesses and how you craft your Facebook posts.
The latest perk of working at Facebook: getting to play the new Nintendo game Super Mario Maker a month before it comes out. Yesterday, Facebook hosted a hackathon where 100 employees built their own levels using Mario Maker.
Advertisers on Facebook see the emerging method of sequential mobile advertising as a way to better control their branding message with consumers on social media.
Sequential video advertising allows marketers to place targeted video ads in front of a user when they click an ad on their mobile device. Based on what the person clicks, and what the product or message is, marketers are then able to follow up with similar video ads as they hop from one device to another.
Facebook has unveiled two new enhancements to help brands build awareness and advertise to consumers who have already visited their websites.
The improved remarketing capabilities include multi-product ads and new changes to Custom Audiences.
The multi-product ads, available on both desktop and mobile, appear as a slideshow, where marketers can showcase three products within a single ad unit. Facebook says this feature increases the likelihood of a person seeing a product and further clicking on the ad.
Until now, Facebook has been wary of doling out big data to advertisers. It's a practice long used by Twitter — a company that has profited immensely from it.
But now, the social media giant is finally making its firehose available to a select group through Topic Data, a new analytics tool developed with DataSift, an analytics company.
For now, Topic Data will only be available in the U.S. and U.K. to a "limited number of DataSift's partners." All of the partners will be Facebook-approved.
Actually, Facebook first launched stickers back in April 2013, but only in private messages. Now Facebook is rolling out the feature to timeline posts, enabling users to voice their opinions with a Pusheen cat, a smiley, or anything else in Facebook’s Sticker Store. Initally only available in Japan, the feature appears to be rolling out globally today.
Unfortunately, these stickers won’t boost your brand’s engagement stats any time soon — they’re not available for use on pages at the moment. Here’s a closer look at stickers on Facebook:
In a new test, Facebook has started promoting links to other sites in a “Links you may like” feature. How well does Facebook know you?
Facebook wants you to know about the security-centric tools that are already in your Facebook account, so in the coming weeks (possibly from today) you’ll start seeing a little prompt at the top of your feed asking you to go through a three-step process. Or you can kickstart it yourself today by going here.
Today’s launch comes a few months after Facebook first revealed it was testing the feature. But now it’s available for everyone.
Facebook is going to give businesses some social customer support power that is usually provided by external management tools.
In order to provide a more integrated shopping experience, Facebook is adding a "Send Message" button that will allow users to send private messages to business pages directly from news feed ads.
Not every photo is worth exactly 1,000 words. That sweet pic of you skydiving is a lot more interesting than your lunch. So today Facebook profiles on iOS and Android apps are getting a new collage design for photos that enlarges your most-Liked pics, Facebook tells me. There’s also a new “Uploads” tab that shows all the photos you posted in one place so your friends don’t have to dig through pics scattered in different albums like before. And if they do want to explore your albums, they’ll see big cover photos for each rather than just a list of album names and tiny thumbnails.
Facebook is giving its advertisers a better way to understand which campaigns are most effectively helping them meet their goals. The social networking company is making updates to its Conversion Lift measurement tool that can evaluate and compare multiple Facebook Ads.
Just as Facebook continues to add more users, so too are more advertisers flocking to the platform to tap into that audience.
This week, The Social Network has reported that there are now more than five million active advertisers on their platform. For comparison, Instagram reached its first million advertisers last month, while Facebook itself reported that it had reached four million advertisers only six months ago.
Facebook wants to help marketers get more juice for their squeeze according to an announcement from Facebook Business this week.
Facebook ads have a couple new options for us -- specifically, a new value optimization tool and an updated value-based lookalike audiences tool. Both features draw on the capabilities of Facebook’s pixel, which mines data about audience behavior and interactions to help businesses understand and optimize their targeting ads.
As part of its ongoing effort to bring more diversity of content into your News Feed - and avoid creating echo chambers where all users hear see is information that reinforces their existing beliefs - Facebook has announced another update to Trending Stories, while also adding in a new way to showcase trending news in your region.
The latest change to Trending Stories will see Facebook present a new carousel layout for each topic, highlighting a set of stories from a range of publications covering the issue which you can flip through.
Facebook’s payments rollout continues.
Today the social networking company announced in an email that its payments feature, baked into the standalone Messenger app, will soon be available in “New York City and the surrounding metro areas.” This rollout follows the feature’s official reveal in March (and a year or so of speculation).
Proving the return on investment of your social media efforts has long been a key challenge for social marketers, and one which, gradually, as social becomes a more prominent part of business, the platforms themselves are working to better facilitate.
Facebook has taken the lead on this, with options like ‘Conversion Lift’, which enables businesses to upload their point of sale data for comparison with Facebook records (Facebook can cross-check your in-store customers’ e-mails, for example, and tell if they saw your Facebook ads).
Since Facebook nearly killed organic reach more than a year ago, you might have stepped up your company’s or your clients’ Facebook Advertising game, and rightfully so. Now, just a few days ago Facebook announced updated controls for the News Feed.
Facebook's rolling out a new News Feed algorithm update which focuses on reducing the reach of clickbait, which is still one of the most complained about elements of The Social Network.
As explained by Facebook:
“People tell us they don’t like stories that are misleading, sensational or spammy. That includes clickbait headlines that are designed to get attention and lure visitors into clicking on a link. In an effort to support an informed community, we’re always working to determine what stories might have clickbait headlines so we can show them less often.”
Facebook has announced a new News Feed algorithm update, this time focused on reducing the reach of links to websites which contain “little substantive content and have a large number of disruptive, shocking or malicious ads”. The changes will also relate to ads from these domains, which will be blocked entirely.
In other words, if your site’s covered in crappy ads, you’re gonna’ find it a lot harder to keep drawing significant traffic from Facebook.
Facebook introduced an Instapaper-like feature on Monday called Save that lets people bookmark links, photos and videos shared on the social network and check them out later.
After users save a post on Facebook, they can pull up a new "Saved" tab to view their stockpile of time-delayed content. A person's saved content will remain private unless he or she decides to share it with their friends.
Facebook will sometimes pop up a gallery of things that users have saved in their news feeds to remind them of their stored content.
Facebook really thinks it makes sense for you to conduct direct conversations with brands via Messenger bots - you really should do it. To help facilitate this, The Social Network released ‘Click to Messenger’ ads on Facebook last November, which enable businesses to include a button to start up a DM interaction direct from the ad post.
While bots are not the explicit focus, they are in reality - and now, Facebook's extending Click to Messenger ads to Instagram, which will re-direct users to Messenger interactions – not to Instagram’s own messaging space.
Back in January, we reported that Facebook was testing a new application questionnaire feature for Facebook Groups to help refine and improve the group membership process. That test appears to have gone well – this week, The Social Network has confirmed that Group membership questions are being rolled out to all users.
As reported by TechCrunch, group admins will now be able to pose up to three questions for people requesting to join their Group to answer – this is what the layout of those questions looked like in the initial test phase.
In a recent session on Facebook’s News Feed algorithm and how it works, News Feed VP Adam Mosseri noted that one of their key areas of focus for News Feed moving forward will be discovery and helping users uncover more relevant information from Pages and people they don’t follow.
As explained by Mosseri:
“We want to a better job helping people learn about stuff that they might not even know exists yet, but they would love or find interesting or meaningful in their lives”
Facebook Moments, the social network’s recently launched photo-sharing app that aims to address the problem of getting friends to send each other the photos they’ve been hoarding on their own phones, is expanding to video. The app received its first major update today since its mid-June debut, and will now automatically create a video of your shared photos which you can customize, personalize and share back to Facebook.
Like it or not, social media is an integral part of our lives. But sometimes, the etiquette can be a little fuzzy, especially when your only option is to hit that "like" button.
How do you properly acknowledge an event like a death in the family? Or share your opinion about a headline without participating in a quickly devolving comment thread? If you choose to "like" that post about your co-worker's surgery or your friend's kid's missing pet, will it come off as supportive or flippant?
Chances are high that you’re a member of a few Facebook Groups. It could be your local community “for sale” group, or maybe you’re in a group that helps you network with others in your niche. Either way, whatever groups you are in, it’s because of the high-value that comes from the group’s members and leaders.
Building a Facebook Group around your brand or business can be a great way to connect with your customers while putting your social proof front-and-center. Facebook Groups are incredibly popular right now, an that’s, in-part, due to the value that comes from having a community of like-minded individuals.
Marauder's Map, a Chrome extension that showed your Facebook friends' exact physical whereabouts, was officially axed on Thursday.
Harvard computer science major Aran Khanna, an incoming Facebook intern, announced he had created Marauder's Map in a Medium post earlier this week. For a time, users who downloaded the Chrome extension gained access to a map that precisely pinpointed the location of their friends on a map that popped up in Facebook on desktop. The caveat: Facebook friends also needed to be Messenger users, since the app tracks user locations by default.
Facebook has us hooked, and most of us aren't saying goodbye anytime soon.
The thought of deleting your Facebook account permanently has probably crossed your mind. But whether it's FOMO or wanting to keep in touch with others, something holds us back and we're unable to escape the social media giant.
Here are the top 10 reasons why we're still clinging to Facebook.
In September, Facebook CEO Mark Zuckerberg made some waves when he hinted Facebook was working on a way to expand its famous Like button — not by adding the much-fabled “dislike” option, but by making it way more empathetic, expressing sadness and other emotions. Today, Facebook is taking the wraps off what form the new Like may take. It is rolling out “Reactions,” a new set of six emoji that will sit alongside the original thumbs-up to let users quickly respond with love, laughter, happiness, shock, sadness and anger.