Digital marketers are always looking for tools to optimize their efforts. If you haven’t heard of Facebook Split Testing, don’t worry, but it might be the answer to some of your marketing optimization challenges.
Split Testing is a tool designed by Facebook that allows advertisers to run two different ads concurrently - essentially, this is Facebook’s own version of the A/B Test built into the platform. The tool allows you to test different aspects of your ad from audience to appearance.
There are two important trends today’s eCommerce businesses need to be aware of. First, eCommerce is increasingly a mobile and app-based experience. Second, email marketing performance is declining as spam filters improve and users become “ad blind” due to the deluge of marketing emails hitting their inboxes every day.
This adds a new level of challenge for your marketing efforts - one tactic to consider is linking yout retargeting and lapsed user email campaigns together with social media outreach in order to boost your lead nurturing strategy.
Facebook ads offer significant opportunities for brands to reach highly specific, targeted audiences. But the key to success is in the detail - while there are a wide range of options to utilize, this means there's also a huge array of variations to consider, which can make the process confusing for those unfamiliar. In some cases, this can lead to less than optimal targeting, while some people simply choose the basic options and hope Facebook will automatically generate results.
This is not the best approach.
To truly maximize your Facebook ads, you need to understand the purpose behind each campaign, the intent, and the measures you'll use to calculate their success (or failure).
More than 2 billion people are on Facebook, and advertisers collectively spent more than $26 billion on Facebook ads in 2016 to reach that ever-growing audience. And seeing the stats, one can easily assume that the chances of you reaching your target audience through Facebook are pretty high, right? But then you hear from people who say they've spent thousands of dollars on Facebook ads without generating any real results.
So is it worth advertising on Facebook? Are all these numbers pointing to actual opportunity for your business?
Creating new campaigns on Facebook at scale, and ensuring that the tracking works properly, can be repetitive and time-consuming. Launching and managing Facebook campaigns typically involves performing several manual tasks in Ads Manager or Power Editor, tasks which eat into your valuable time, which may be better spent analyzing results and focusing on strategy.
Having a checklist is necessary to keep from overlooking an important step, but often, a comprehensive Facebook checklist can turn into multiple pages of bullets and sub-bullets. Surely, every social media professional dreams of editing that list down.
As of this writing, there's no more cost-effective way to reach a targeted group of consumers than Facebook Advertising. Facebook has a great, data-backed ad platform that can drive some serious business results when used properly.
But in order to maximize your Facebook ads, you must understand the different Facebook ad objectives and how to use them. Using the wrong ad type can cause a campaign to grossly under perform, thus wasting time and money.
By now, Facebook ads aren’t exactly a new thing.
We all know the drill: It’s all about promoting your “unicorns” – the top 1-3% of your best content and/or offers, the ones with unusually high engagement rates, e.g. click-through rates of 10% or higher.
Facebook’s adding a new ad targeting option which will enable business to target whole households at once – which may be a little creepy for some.
Beginning their push ahead of the coming shopping season, Facebook’s announced the new family targeting option as part of a range of new tools, which also included new enhancements for their Dynamic retargeting ads.
As we move beyond the midway point of 2017, many businesses will now be shifting focus to their campaigns for the major shopping season. And with that, the social networks will all be moving in line, adding new tools and options to secure ad dollars as part of the push.
Facebook’s moving quickly on this, announcing new enhancements to their retargeting, ‘Dynamic Product Ads’.
Recently, I ran an experiment to see if it’s still possible to become a fake news media mogul on Facebook, nearly an entire year after the 2016 US presidential election which first brought attention to this issue.
TL/DR: the entire effort took less than an hour of work and just $50 dollars of Facebook ads. The results were appalling.
Following Facebook's recent investigation into Russian-backed ads which ran on their network in the lead-up to the 2016 U.S. Presidential Election, The Social Network has announced a new set of measures to help them tighten control over ad content and ensure such misuses of their platform are minimized where possible.
Facebook recently conducted an internal investigation after questions were raised over the role the platform might have played in swaying voter behavior.
Facebook just added a new advertising feature into the mix. After finalizing testing in Australia and Thailand, Messenger ads are now available to all advertisers worldwide.
Facebook has been tireless in their efforts to push their 2B+ monthly active users to download their messaging app - Messenger. They've seen some success in user numbers recently; with now over 1.2B active monthly users, Facebook is ready to attempt another monetization tactic, hoping that advertisers see the user numbers as an opportunity to capitalize on.
“I think every business tries Facebook ads, fails at it and then blames the platform,” says digital marketing expert Neil Patel.
You’re not alone if a minute or two in Power Editor leaves your head spinning and wondering, “Wait… so how do Facebook ads work?!”
Don’t even know what Power Editor is? Hey, you’re in good company. The majority of Facebook users don’t (more on that later).
If you’re a Facebook ads user you may have noticed that Facebook has been pushing its video ads quite hard in recent months. In fact, the entire platform has been drifting more and more towards video for some time now.
There’s a good reason for that - Facebook, like Google, is concerned primarily with providing its users with the best possible experience on their platform.
Ever wondered what kind of Facebook Ads competitors in your space are running? Do you sometimes feel like you hit a creative wall with your ads?
You're in luck - I have a great way to spy on your competitors’ Facebook Ads and ways to get different ideas for future campaigns.
This tactic was shown to me by an amazing colleague of mine and I just had to share.