Social media has opened up opportunities for large organizations to connect with customers and prospects like never before. But for social to be effective at the enterprise level, you need to show real results from social media--through better collaboration, deeper insight, and stronger security.
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Did you know that enterprise organizations that have integrated social media into everyday business processes generate on average 20% more revenue and 60% higher profit growth? It's true. It's about a lot more than individual and independent venues such as Facebook, Twitter and Instagram... it's about imbedding social media as part of your integrated communications, including Customer Service, Business Development, Marketing, Publicity, Employee relations and more.
Download Connect Your Enterprise World: Weaving Technology into the Enterprise Ecosystem to learn how you can maximize the value of your social initiatives across your organization as well as:
Cofounder David Stacks steps aside as Redmond takes reins
David Sacks, cofounder and former CEO of Yammer, has left his position at Microsoft after having steered the enterprise social networking service for nearly six years.
Sacks, a former PayPal exec who has been an angel investor in various startups and even once dabbled in producing and financing an independent feature film, launched Yammer at the TechCrunch50 conference in 2008.
The growth of social enterprise software hasn’t kept pace with its consumer cousins, but that may not be such a bad thing after all.
The promise was great at one point: Social media use had exploded on the consumer side, and the thought was that we’d see a parallel adoption on the enterprise side. If social media platforms could make it possible to stoke revolution in the Middle East or help cat videos go viral, imagine what could be unleashed if the powers of social were put to use in the enterprise?
WhatsApp is taking its next steps towards monetization, with the hugely popular messaging app announcing a range of new features designed to better facilitate business use.
First off, WhatsApp has officially announced their new business profiles, which started appearing ‘in the wild’ last week.