While your digital marketing options and tools continue to evolve and develop, email marketing remains a key component of any successful program.
Consider this - emails convert 3X better than social media, while 71% of mobile purchasing decisions are most influenced by emails from companies. Email is intimate, personal and can drive significant results when used the right way.
In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, profit, and ultimately success.
The fourth edition of this annual review highlights the fastest growing and most valuable email marketing firms. No matter how you slice it, this is an important list. These 10 companies are successfully creating jobs and ROI for their clients.
There’s a saying in the digital marketing world, and in my experience, it stands true. “The money is in the list”.
I know it sounds cheesy. Perhaps it also evokes a reaction in you as you read it. Because a lot of entrepreneurs aren’t in it for the money.
Let’s be honest: Marketing has become kind of a beast. With so much data, so many new channels and so much competition out there, it can be tough for today’s marketers to determine which marketing strategies are worth trying out and which aren’t.
Automated emails can help your business save time, but that doesn’t mean you need to abuse them.
There is nothing more dangerous than automated-email-marketing software in the hands of an overly aggressive company. It should be used to help build your list, not deplete it. If you are constantly hammering your list with emails, you will witness your unsubscribe rate shoot through the roof. This is very counterproductive.
Email marketing is a tried and true method for engaging customers and attracting sales. It's also cost-effective and easy to use; it's no wonder that it's remained a top marketing asset for businesses large and small.
Yet, like every marketing endeavor, email adapts to changing customer preferences year after year. Now that we're well into 2017, it's time to address the latest email marketing best practices.
If you’re only utilizing email marketing to simply send out your corporate newsletter, you’re missing out on a potential revenue stream.
There are emails that everyone dreads and others that customers get excited about seeing in their inboxes. What’s the difference and how to you get your brand to be the one that builds anticipation? Spend the time to build a plan for your email marketing with these five helpful tips, tools and strategies that can help you grow your brand and build up your bottom line.
Are you hesitating about incorporating emails into your online marketing strategy? Think that this method is past its prime? Well, think again.
More than 70% of customers chose email over other online channels, including social media, mobile apps, direct mail, and text messaging. Not convinced? How about the fact that email has an average ROI of $38 for each $1 spent?
While social media continues to offer up a range of shiny new marketing and outreach options - many of them with great potential - business shouldn't ignore the capacity of tried and true digital marketing options. Like email marketing.
Sure, it’s not Instagram or Snapchat, it doesn’t enable VR and AR capabilities, taking it to the next level. But while social platforms can change their algorithms and limit your reach, e-mail marketing provides a more stable, direct connection to your audience, an option which can help you maintain your marketing productivity amidst the broader, ever-shifting landscape.
As we move forward into the future of marketing, we’re focusing on things like organic search, social media, and mobile devices. Does this mean we should be leaving email behind as an archaic form of communication? Absolutely not. In fact, email marketing is more valuable now that it’s ever been. Today we’ll look at some incredible statistics surrounding this type of marketing, and follow that with three compelling reasons why email should be in your list of top marketing strategies.
Most of your first-time website visitors leave without buying. And few come back.
You’d think what you just read would be a setup to deliver a lesson on how to make your website better. It’s not. Even great sites convert newbies to customers at a low rate. There’s no shame in it.
But there is shame in missing the opportunity to capture your visitor’s email address.
Are you with me?
Email marketing is a key element of your digital connection process, one which becomes even more crucial every time Facebook further limits organic reach, and other platforms more towards similar, algorithm-defined process.
Of course, ideally you can make all elements of digital marketing work for you in unison, maximizing your performance, but either way, email is an important strategic consideration - and one which also requires research and experimentation to get it right.
When Twitter announced at the beginning of the month that its ad platform was now available in more than 200 countries and territories, it opened up endless possibilities for entrepreneurs to market their businesses as well as grow their personal brands.
Email marketing isn’t new, and it isn’t trendy. But it does have one thing in its favor – when it’s done right, it’s devastatingly effective.
Other mediums have their place in your overall marketing strategy, but few are likely to deliver a ROI that can even come close to email. Trends come and go and social networks rise and fall but email continues to prove its worth for driving sales, raising brand awareness and delivering highly targeted marketing messages.
There’s non-stop buzz about social media in all its forms: How to use it, when to maximize it, and how to grow your followers. While social media can be valuable, email is still where it’s at when it comes to online marketing power.
Almost half of Internet users in the U.S. spend an hour or more reading their email every day, according to new survey data conducted by My.com, the developers of myMail, a free mobile application that allows individuals to monitor all of their email addresses through a single inbox. We also check email multiple times throughout the day. Three-quarters of survey respondents said they check email in the morning, half check at lunch, almost six in 10 say checking email is the last thing they do before they go to bed.
It's the New Year, and time for the annual list of the 10 most innovative emails of the year. With platforms continuing to get better, and email marketers continuing to get savvier, this might have been the toughest selection process yet!
As a reminder, this isn't a contest anyone entered. Email marketers got into my email inbox, or got noticed and shared. The categories are thoughts of which types of emails are most strategic in nature and, when done right, can have the biggest impact on a marketer's business. So, without further ado, I give you 2015's list...
It's no simple task for a business to be successful at marketing today.
Marketers no longer have the luxury of specialization - in order to compete and thrive, they need a wide variety of skills, skills that incorporate both creativity from the right hemisphere of the brain and analytical thinking from the left hemisphere.
In short, today’s successful marketer must be both artist and scientist, because what works in marketing is both an art and a science.
From putting together copy that's just right, to sending at optimal times, email marketing is no easy task. That said, there are certain things you can do to help ensure your campaign is a success.
If you really want to get your email opened and read, one of the most critical elements is email send times, and ensuring you reach your target audience when they're most receptive to your messaging.
Integrating data and processes across business departments is hardly reinventing the wheel, and for years brands have been moving away from silos and toward overlapping infrastructures. While some companies are getting better at adopting integration, many still fail to replicate this merger when it comes to marketing outreach. In particular, many marketers struggle to craft email campaigns in tandem with other digital channels like social media.
37% Admit To Deleting Email Promotions Before Reading Them
Personalization has been the email marketing buzz term of 2015 and will likely take an even larger role in the contextual marketing realm next year, according to a new Forrester study released today.
Ninety-one percent of marketers surveyed in the report state they are prioritizing personalization to improving customer experiences in 2016.
Oftentimes, a gap exists between an email marketer’s expectations and the subscriber’s perception of your email message. Such a gap exists because most marketers fail to strategize their campaigns to befit subscriber demand.
While email marketers are going crazy with images, GIFs, videos and other eye-catching ways to allure email subscribers, there's one basic, yet effective, element that can make your emails stand out among the rest in the most subtle way - typography.
What exactly is typography?
Try focusing social strategy on collecting customer email addresses, rather than on likes and shares. Use polls, competitions or campaigns that capture an email and get permission to contact a customer, so you've got an easy way to connect with them again and again.
First impressions are everything, the way you greet a person and make him or her feel at the outset determines whether they will want to interact with you again or not. The same holds true in the world of email.
Your welcome email (or lack thereof) is your chance to make a good first impression - after all, your welcome email is the very first email that your subscribers receiving after signing up. Because of this, your welcome e-mail is a key element of your email marketing program.
Have you considered the relevance of timing when sending out your e-mail marketing campaigns?
With more and more people consuming information on the go, the timing of your e-mail outreach should be a key consideration - which is especially relevant as we head into the holiday season.