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18 expert quotes from ClickZ’s Digital Trends 2016 Report

digital trends 2016The Digital Trends 2016 report is a comprehensive guide to all the digital-related trends you need to know about in 2016.

Sure, every digitally-focused publisher has its own trends report, but what makes this one stand out from the rest is the sheer weight of expert opinion throughout its 46 pages, with more than 40 specialist contributors giving their insight on the most pressing topics.  Here a few of the reports most insightful quotes covering all of the topics…

24 Email Marketing Stats You Need to Know [Infographic]

24 email marketing stats you need to know

The impact of email marketing goes way beyond getting messages into inboxes.

To underline this, the team from Campaign Monitor have put together an impressive collection of email marketing statistics that every marketer needs to know.

3 Easy Ways to Boost Your Email Marketing Performance

3 easy ways to boost your email marketing performance

Like most marketing agencies, we do a lot of email marketing for our clients. When you do something a lot and spend time perfecting your approach, you sometimes forget how important some of the little steps are. I was reminded of this at a marketing meetup I attended recently.

5 Do's and Don'ts of Email Marketing for Retail [Infographic]

5 dos and donts of email marketing for retail

Email outreach is a key element of any digital marketing program, and the opportunities afforded by effective email outreach can be significant.

This is particularly relevant in the retail sector - while general email messaging can deliver solid results, segmented, targeting emails for retail brands can significantly boost both interest and conversion, when done right.


5 Key Holiday Email Marketing Tips for 2017

5 key holiday email marketing tips for 2017

Email Marketing is no longer a ‘batch blast’ marketing strategy tasked to the interns (some email marketers still do so, alas). Come September, email marketers start preparing for one of the most important and busiest quarters of the year - the Holiday season.

Regular strategies used for email campaigns throughout the rest of the year may not be enough to cut through the inbox clutter during the holiday season. This calls for email marketers to define their holiday-specific marketing goals, and create email campaigns that stand out.

7 Powerful Ways to Make Your Emails More Persuasive

persuasive emailsCommunication is the lifeblood of sales and marketing. Successfully closing deals, providing value, explaining complexities -- they all rely on your ability to express yourself clearly and persuasively.

The outreach email is a special breed of writing. You only have a very small window of opportunity to capture your reader’s attention and convince them to move one step closer toward a purchase or intended action. Use these writing techniques to ensure your emails pack the most punch.

Email Matters, Here’s What’s Missing [Infographic]

email matters heres whats missing

Email marketing is an important part of your holistic marketing efforts, plain and simple. Some businesses have shied away from it, thinking it’s an antiquated marketing method, but those who've stuck with it and kept it fresh and interesting are seeing some serious results.

For example, did you know doing something as simple as personalizing an email can yield a 6X higher conversion rate? Oh, and 1 in 5 companies report a ROI of over $70 on email marketing campaigns.

How Rich Media Can Boost Email Marketing Performance [Infographic]

how rich media can boost email marketing performance

With some 2.4 million e-mails being sent every second, the challenge of getting your message to stand out in cluttered inboxes is immense. To help improve your e-mail response rate, you need to do what you can to stand out - a clever subject line is the first step, but in order to keep people reading, you need to consider your options, of which, rich media is a rising consideration.

Rich media in email involves the use of audio and visual components to convey your message, and it can help in making your emails more attractive by adopting an 'infotainment' style strategy - because who doesn’t like amazing GIFs, videos, cinemagraphs today? With popularity of animation in emails rising, the future of rich media looks bright - but as with everything, there's a right and a wrong way to go about it.

The Four Points to Consumer-First Marketing

consumer first marketingPut customers first to create a loyal following. To instill a love for your brand in your fans, columnist Catherine Magoffin outlines four fundamentals for marketers to follow to ensure they're putting the consumer first.

The Giant Email Marketing Statistics Guide [Infographic]

the giant email marketing statistics guide

While social media marketing and newer digital tactics (like video) tend to get the majority of the focus, traditional outreach methods can still be highly effective, with great relative response rates, dependent on your target audience.

In this, we're referring to TV ads, to hard copy magazines and newspapers, direct mail - all of these options can still have a place and be effective, and should not be overlooked.