As we move forward into the future of marketing, we’re focusing on things like organic search, social media, and mobile devices. Does this mean we should be leaving email behind as an archaic form of communication? Absolutely not. In fact, email marketing is more valuable now that it’s ever been. Today we’ll look at some incredible statistics surrounding this type of marketing, and follow that with three compelling reasons why email should be in your list of top marketing strategies.
If you use Gmail – which you probably do, considering the email option has more than a billion active users – you might be interested in the app’s latest update, and specifically, some of the new functionalities they’ve added in.
Digital marketing professionals spend way more than half their waking lives with their eyes locked on computer screens, smartphones and devices, so much so that it becomes a whole new environment for them.
If you find yourself wading daily through a mess of notifications, personal messages, random spam and unattended comments, you can make life a lot more pleasant by clearing out your email inbox. It takes a bit of work to get it clear in the first place but, once you’ve spring-cleaned and you have it looking handsome and organized, keeping it so is just a matter of good discipline.