While your digital marketing options and tools continue to evolve and develop, email marketing remains a key component of any successful program.
Consider this - emails convert 3X better than social media, while 71% of mobile purchasing decisions are most influenced by emails from companies. Email is intimate, personal and can drive significant results when used the right way.
In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, profit, and ultimately success.
The fourth edition of this annual review highlights the fastest growing and most valuable email marketing firms. No matter how you slice it, this is an important list. These 10 companies are successfully creating jobs and ROI for their clients.
Email outreach is a key element of any digital marketing program, and the opportunities afforded by effective email outreach can be significant.
This is particularly relevant in the retail sector - while general email messaging can deliver solid results, segmented, targeting emails for retail brands can significantly boost both interest and conversion, when done right.
Did you know that 47% of email recipients decide whether or not to open an email based on the subject line alone? Clearly, first impressions matter when it comes to email marketing.
Organizations tend to put a lot of effort into the content of the email without considering how they’re going to ignite enough interest to actually get people to click open.
Are you hesitating about incorporating emails into your online marketing strategy? Think that this method is past its prime? Well, think again.
More than 70% of customers chose email over other online channels, including social media, mobile apps, direct mail, and text messaging. Not convinced? How about the fact that email has an average ROI of $38 for each $1 spent?
The confirmation email might be the least used way to make a real connection. Which is too bad because a confirmation email is a huge opportunity. It connects you with a person who has already decided to interact with your organization. They're already interested. They’ve already acted on that interest. So you need to make it count.
Wait, don’t know what a confirmation email is?
While social media continues to offer up a range of shiny new marketing and outreach options - many of them with great potential - business shouldn't ignore the capacity of tried and true digital marketing options. Like email marketing.
Sure, it’s not Instagram or Snapchat, it doesn’t enable VR and AR capabilities, taking it to the next level. But while social platforms can change their algorithms and limit your reach, e-mail marketing provides a more stable, direct connection to your audience, an option which can help you maintain your marketing productivity amidst the broader, ever-shifting landscape.
Email marketing is an important part of your holistic marketing efforts, plain and simple. Some businesses have shied away from it, thinking it’s an antiquated marketing method, but those who've stuck with it and kept it fresh and interesting are seeing some serious results.
For example, did you know doing something as simple as personalizing an email can yield a 6X higher conversion rate? Oh, and 1 in 5 companies report a ROI of over $70 on email marketing campaigns.
For the longest time, email marketing has been looked at as a classic outbound marketing strategy - but you may be surprised to learn that it also plays a pivotal role in inbound marketing.
As people now look for more value and personalization from emails, inbound marketing is the best solution - which many marketers have already adopted. With best practices and technology to help us, we can now send the right emails to the right people at the right time. Inbound email marketing is about empowering your leads and prospective customers through a conversation that pulls them in, not something that bothers them.
LinkedIn — now with over 300 million users — has become the go-to platform for networking in the business world. Now, a new startup called Conspire is hoping to dig into that marketshare (and mindshare) with a new approach for how to meet people. It taps into your communications platforms — starting first with email and those who use Gmail or Google Apps email — and then uses big data analytics to find the most reliable chain of connections between you and the person you want to meet.
“Reliable” becomes the operative word here: the chain is based not on whom you know, but how well you know them, analysing things like frequency of contact, how recently you have interacted, the response time, and relationship length.
It started out as a controversial idea inside Facebook. In four short years, it has turned the $141 billion data-center computer-hardware industry on its head.
Facebook’s extraordinary Open Compute Project is doing for hardware what Linux, Android, and many other popular products did for software: making it free and "open source."
That means that anyone can look at, use, or modify the designs of the hugely expensive computers that big companies use to run their operations — all for free. Contract manufacturers are standing by to build custom designs and to build, in bulk, standard designs agreed upon by the group.
Email marketing is a key element of your digital connection process, one which becomes even more crucial every time Facebook further limits organic reach, and other platforms more towards similar, algorithm-defined process.
Of course, ideally you can make all elements of digital marketing work for you in unison, maximizing your performance, but either way, email is an important strategic consideration - and one which also requires research and experimentation to get it right.
Over 160 trillion instant messages will be sent by 2019, according to research from Juniper.
Instant messages (IM) sent on platforms such as WhatsApp, Facebook Messenger and Snapchat will overtake email to become the most popular digital communication channel in 2015, according to data from Juniper Research.
While email marketers are going crazy with images, GIFs, videos and other eye-catching ways to allure email subscribers, there's one basic, yet effective, element that can make your emails stand out among the rest in the most subtle way - typography.
What exactly is typography?