As of 2014, more than 15 percent of internet users in the U.S. were using ad-blocking software. This year, that number is expected to climb above 26 percent, and by 2017, almost a third of all internet users will be using some form of ad blocker - and it's costing marketers billions.
Marketo is launching a series of webinars that will provide a solid foundation of best practices and actionable tips to accelerate your success, and your career, in marketing. Register for one or all six of Marketo's webinars today! Click here: http://bit.ly/1KngSIL
These remarkable courses include:
• Top 10 Advantages of Marketing Automation, June 11
• Evaluating Marketing Automation, June 17th
• Inbound Marketing Success Strategies, June 25
• Email & Nurture Best Practices, July 9
• Sales and Marketing Alignment, July 23
• ROI Measurement and Optimization, August 6
Have you ever been in a checkout line after shopping and grabbed one of the chocolate bars, sodas or videos while you're waiting? Of course, we all have. When you're at your local grocery store, the last minute decision to buy an additional item is an impulse driven by consumer psychology.
Download Marketo's new ebook to see how incorporating these principles into your marketing campaigns can increase engagement and revenue for businesses of any size.
This time of year, our inboxes are flooded with a raft of prediction posts.
My inbox is certainly no exception - in fact, you may have even seen my predictions post just a few weeks ago. This year there seems to be many more than usual.
Digital Marketing now plays a key role in growing businesses of all shapes and sizes, all around the world.
Word-of-mouth, face-to-face selling techniques and telesales are all really strong tools to grow your business too, however 90% of all marketers indicate that their social media efforts have generated more exposure than ever before for their businesses.
The runaway expansion of social media hasn’t, of course, escaped the notice of businesses. Social media, much more so than the web itself, has become the new ‘front door’ for business today. Nine out of 10 US companies are now active on social networks. 90 percent of businesses see increased exposure as a result and more than half report improved sales.
So what exactly is in store for 2016? Here are 5 key social media trends for 2016 that businesses should be looking at:
There’s a saying in the digital marketing world, and in my experience, it stands true. “The money is in the list”.
I know it sounds cheesy. Perhaps it also evokes a reaction in you as you read it. Because a lot of entrepreneurs aren’t in it for the money.
Digital marketing is a rapidly growing force in the current marketing playing field. Furthermore, it's possible that digital marketing could soon supplant most traditional forms of marketing altogether.
If you haven’t yet integrated digital marketing into your marketing mix for your business, it’s time to adapt, and fast. Not only is digital marketing more affordable than traditional forms of marketing, but it’s also more accountable, with specific tracking and monitoring options at your disposal.
Although developing a comprehensive digital marketing strategy is a complex and time-consuming task, the three following steps are key in creating an impactful digital marketing campaign for your business and will get you started and aiming in the direction for success.
There’s no question that digital marketing has become one of the most sought after professions in the online professional community. Young 20-somethings are chasing the opportunity to work from the convenience of their couches, getting paid premium rates from clients internationally. And because it seems so glamorous, more and more Gen-Y creatives are pursuing the necessary skills to run a self-sustaining marketing business.
I get it - I used to be one of those Millennials too, and for a solid year, I ran a 6-figure content and social media marketing consultancy all from the convenience of my laptop. I was “living the dream.”
There are so many different elements in creating an effective online marketing presence, and your social media efforts will often be reliant on these elements to achieve optimal results. That means you need some level of knowledge in everything, or alternatively, you need reliable consultants you can call on as required. But one of the challenges we’ve faced in this, is finding credible online marketers to assist in such efforts.
I’ve met the shams - the search engine optimization experts who 'keyword websites' and call it SEO, web developers who don’t know the difference between blog and email spam, and email marketers who buy lists and boast a 50% open rate for an audience not at all related to the brand.
Creating a holistic digital marketing strategy can take months, while effectively executing that strategy - after tweaks, minimal fails and multiple learning curves - can take up to a year.
One stage often omitted from this important process is monitoring your competition. Watching your competitors online can provide a range of benefits, including identifying market opportunities, connecting with companies you should be cross-promoting, back-link insight, ad targeting options and more.
Every year around this time I take a step back and to ponder some predictions for our field for the coming year. Some come to be, others are a few years early - and then there are predictions which I’m still waiting to come true years later.
You can’t win them all, unfortunately. That said, the trends I’m following lead me to believe that the seven predictions below will become true in 2018.
Digital marketing in 2016 will be all about delivering on cross-channel, cross- devices and mapping different touch points of the complex customer journey.Following are the trends which will dominate Digital marketing space in 2016.
I spent last week at Hubspot’s INBOUND17 conference which was an amazing event, with good sessions, compelling speakers, and great people to connect with.
And while we were jazzed about the new features announced for HubSpot's suite of tools, the best part about INBOUND, and any conference, are the personal connections you make. It’s great getting to meet and talk to other partners, and other marketers about their challenges, concerns, and wins.
A picture is worth a thousand words -- but in business, entrepreneurs don’t like to leave much to interpretation.
It is for this reason that graphic interchange format files, or "GIFs," have proliferated our digital landscape over the last few years. And while you may not know of them, there is a very high likelihood that you have seen them.
The next hot digital playgrounds for brands to explore in 2016
If you’re a brand looking for Web cred, you can’t go wrong with money, memes and messaging. That’s why marketers will be looking at a few apps and sites that remain under the mainstream radar, places like Imgur, Kik and Venmo.
As marketers, we're usually so busy that ‘the future’ is some abstract concept that doesn’t impact the deadline tomorrow or the day after. Before we know it, the future is now.
Marketers have more social platforms to choose from, but only two really matter -- for now
Digital marketing is fundamental to businesses' success in today's modern era of engagement marketing. Marketers have to dig deep into today's vast and intricate cross-channel world to discover the most impactful strategies required to build a thriving business. Click here.
Download this eBook to learn more about the fundamentals of digital marketing. It'll cover:
Let’s just address the elephant in the room - how much should your organization be spending on digital marketing?
I’ll get to that answer in a moment, but first, let's examine why it’s important to budget for marketing, or how you can make the case to your top leadership. For nonprofits, it’s a lot easier to ask for money when someone knows what you stand for, is already familiar with your organization, and trusts you.
Once a business is up and running, its biggest challenge is lead generation and/or customer acquisition.
You may have heard digital marketing is the best bet, and offers the best value for money when it comes to targeted lead generation - but how, exactly do you go about generating more leads from your online efforts, and what tools can help enhance your process?