While it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific. To put some data and intelligence behind this notion, CMO.com created this infographic, which examines the state of digital marketing across five key sectors.
It’s December - you know what that means. Everyone wants to talk about the new year.
I guess you can include me in “everyone”, because my main goal this December is to get you and your marketing strategy ready for 2018. We’re going to kick it off by talking about marketing trends we expect to see in the coming year.
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
Are you just getting started with your digital marketing efforts? Want to learn the correct techniques from the world’s most reputable sources?
WordStream recently shared 25 digital marketing blogs you need to read in the infographic below.
With some 56% of in-store sales now being influenced by digital platforms, it's clear that all businesses need to be putting increased focus on their digital presence, and aligning with evolving consumer discovery behaviors.
But how are search behaviors evolving exactly? What are the latest trends relating to how people are finding products and services that brands need to be aware of?
With the growing freelance marketplace, more and more people are hiring digital marketing contractors.
Whether you're a small business that needs help promoting sales during the holiday season, or you're a marketing agency needing support for new client pitches, you may find yourself interviewing freelancers and realizing your standard roundtable questions for employees simply don't apply.
While you can invest in a staggering number of technology options, one of the most powerful tools at your disposal is also often one of the most overlooked.
Cyber Monday is closer than you think. In just a couple weeks, millions of online shoppers will line up to find the best possible deals and get a head start on their holiday shopping.
Are you prepared for the onslaught?
What are the biggest digital marketing trends to watch in 2018?
With so much research, and so many studies out there on the latest marketing technologies and tools, how do you keep up and know which ones you should be paying attention to?
This time of year, retailers are extremely busy, both in-store and online. But for other businesses, the end of the year and the holiday season are different.
For example, we work mostly with technology companies, businesses that offer hi-tech products, technical services, and professional services in support of technology companies.
Having a shiny new website is great - it'll present your brand and help your customers purchase your products or services.
Digital marketing is a fast-evolving space, making it difficult to get a 'qualification' of sorts to prove your expertise. But there are some core elements that are essential, some details that are key to establishing your digital knowledge-base. And you can get qualifications which will both help you learn the basics and provide evidence of that knowledge.
There are various digital certifications on offer, including courses from Google, Bing or HubSpot, while you can even complete training on Facebook and Twitter marketing, run by the platforms themselves. Each of these courses provides key lessons, and can also be listed on your LinkedIn profile to help boost your credentials.
Well, it’s 2018, so now's the time to get your marketing plan in place, if you haven't done so already.
To help, we think you'll need to be aware of these marketing buzzwords in 2018.
Brands such as Belk have started to socially target consumers who have shown intent to purchase through search. Belk's Facebook push based on search resulted in a 545% conversion rate uplift compared with targeting focused on an audience of brand fans.
Holiday marketing this year will be complicated and somewhat obscured by a tidal wave of political advertising, with a particular emphasis on digital. In this environment, it's more important than ever to focus on the contextual and not panic by trying to do too much and ignoring return on investment. Columnist Lewis Gersh offers strategies to make your message stand out from the noise.
These days, just about every business needs to create visual content.
Status updates, YouTube videos, blog posts, it’s all content and it’s created by everyone, including all of the top brands.
To help narrow your focus, check on the infographic from Canva below. From quote cards to infographics, this helpful list is designed to inspire your next visual project.
Why is digital marketing so important in the modern age?
According to this new report from 1st Aerials, since 2016, the number of internet users has increased by 10% - a total of 354 million new internet users - with huge rises in adoption in major population centers like the Middle East and Asia-Pacific.
Are you planning your digital marketing campaign for the year ahead? Want to know the key trends that should form a part of your strategy?
Boostability share their 7 digital marketing predictions for 2018 in this infographic.
Are you looking to give your social media marketing strategy a push for the last stretch of 2017?
If you're in the B2B sector, this infographic from Bubblegum Search is for you - it covers a range of key digital marketing stats for B2B brands, highlighting opportunities, trends and ideas worthy of your attention.
Here are just four of the ways user quality strategy leads to increased revenue.
Which digital marketing course should you take to boost your marketing skills?
Digital marketing skills are critical, not only to those actually working in the field, but also for entrepreneurs. Even if you're past your very early startup days and have a marketing team, the most successful founders have a working knowledge of each aspect of the business and can provide knowledgeable oversight of digital marketing campaigns.
While we often get caught up in the ‘now’ of digital marketing, it’s worth also considering the future, and where you should be paying attention to in the years to come. And while virtual reality is the answer most would revert to when thinking about the future of social, what’s equally important is how we’ll get there, and what, practically, the evolution to these next stages of social communication will mean for you and your business.
Looking at the latest apps and developments, the future of social is currently moving most clearly towards two distinct fronts – taking over television as we know it, and into augmented reality. Virtual reality is the extension of AR, and it’ll take a while to get there, but while AR and VR are very different, the development of the two is closely linked, and will likely evolve in line.