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[Infographic] CMO.com's 2016 State Of Digital Marketing, By Industry

digital marketingWhile it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific. To put some data and intelligence behind this notion, CMO.com created this infographic, which examines the state of digital marketing across five key sectors.

How brands are leveraging search data for social results

digital marketing for socialBrands such as Belk have started to socially target consumers who have shown intent to purchase through search. Belk's Facebook push based on search resulted in a 545% conversion rate uplift compared with targeting focused on an audience of brand fans.

How to shape holiday marketing in a political season

holiday marketing in a political environmentHoliday marketing this year will be complicated and somewhat obscured by a tidal wave of political advertising, with a particular emphasis on digital. In this environment, it's more important than ever to focus on the contextual and not panic by trying to do too much and ignoring return on investment.  Columnist Lewis Gersh offers strategies to make your message stand out from the noise.

TV, VR and AR: The Future Frontiers of Social Media

tv vr and ar the future frontiers of social media

While we often get caught up in the ‘now’ of digital marketing, it’s worth also considering the future, and where you should be paying attention to in the years to come. And while virtual reality is the answer most would revert to when thinking about the future of social, what’s equally important is how we’ll get there, and what, practically, the evolution to these next stages of social communication will mean for you and your business.

Looking at the latest apps and developments, the future of social is currently moving most clearly towards two distinct fronts – taking over television as we know it, and into augmented reality. Virtual reality is the extension of AR, and it’ll take a while to get there, but while AR and VR are very different, the development of the two is closely linked, and will likely evolve in line.