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[Infographic] CMO.com's 2016 State Of Digital Marketing, By Industry

digital marketingWhile it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific. To put some data and intelligence behind this notion, CMO.com created this infographic, which examines the state of digital marketing across five key sectors.

12 Digital Marketing Trends to Watch Out for in 2018

12 digital marketing trends to watch out for in 2018

It’s December - you know what that means. Everyone wants to talk about the new year.

I guess you can include me in “everyone”, because my main goal this December is to get you and your marketing strategy ready for 2018. We’re going to kick it off by talking about marketing trends we expect to see in the coming year.

25 Digital Marketing Blogs You Need to Follow [Infographic]

25 digital marketing blogs you need to follow

Are you just getting started with your digital marketing efforts? Want to learn the correct techniques from the world’s most reputable sources?

WordStream recently shared 25 digital marketing blogs you need to read in the infographic below.

4 Essential Digital Marketing Tactics for Multi-Location Businesses [Infographic]

4 essential digital marketing tactics for multi location businesses

With some 56% of in-store sales now being influenced by digital platforms, it's clear that all businesses need to be putting increased focus on their digital presence, and aligning with evolving consumer discovery behaviors.

But how are search behaviors evolving exactly? What are the latest trends relating to how people are finding products and services that brands need to be aware of?

5 Crucial Interview Questions to Ask When Hiring a Digital Marketing Contractor

5 crucial interview questions to ask when hiring a digital marketing contractor

With the growing freelance marketplace, more and more people are hiring digital marketing contractors.

Whether you're a small business that needs help promoting sales during the holiday season, or you're a marketing agency needing support for new client pitches, you may find yourself interviewing freelancers and realizing your standard roundtable questions for employees simply don't apply.

7 Digital Marketing Trends to Watch in 2018 [Infographic]

6 reasons why you need a social media strategy

What are the biggest digital marketing trends to watch in 2018?

With so much research, and so many studies out there on the latest marketing technologies and tools, how do you keep up and know which ones you should be paying attention to?

 

7 Tips to Help B2B Businesses Manage Digital Marketing Over the Holidays

7 tips to help b2b businesses manage digital marketing over the holidays

This time of year, retailers are extremely busy, both in-store and online. But for other businesses, the end of the year and the holiday season are different.

For example, we work mostly with technology companies, businesses that offer hi-tech products, technical services, and professional services in support of technology companies.

7 Top Digital Marketing Tips [Infographic]

7 top digital marketing tips

Having a shiny new website is great - it'll present your brand and help your customers purchase your products or services.

9 Digital Marketing Certifications You Can Get in 2017 [Infographic]

9 digital marketing certifications you can get in 2017

Digital marketing is a fast-evolving space, making it difficult to get a 'qualification' of sorts to prove your expertise. But there are some core elements that are essential, some details that are key to establishing your digital knowledge-base. And you can get qualifications which will both help you learn the basics and provide evidence of that knowledge.

There are various digital certifications on offer, including courses from Google, Bing or HubSpot, while you can even complete training on Facebook and Twitter marketing, run by the platforms themselves. Each of these courses provides key lessons, and can also be listed on your LinkedIn profile to help boost your credentials.

How brands are leveraging search data for social results

digital marketing for socialBrands such as Belk have started to socially target consumers who have shown intent to purchase through search. Belk's Facebook push based on search resulted in a 545% conversion rate uplift compared with targeting focused on an audience of brand fans.

How to shape holiday marketing in a political season

holiday marketing in a political environmentHoliday marketing this year will be complicated and somewhat obscured by a tidal wave of political advertising, with a particular emphasis on digital. In this environment, it's more important than ever to focus on the contextual and not panic by trying to do too much and ignoring return on investment.  Columnist Lewis Gersh offers strategies to make your message stand out from the noise.

The Digital World: How Interconnected Are We in 2017 [Infographic]

the digital world how interconnected are we in 2017

Why is digital marketing so important in the modern age?

According to this new report from 1st Aerials, since 2016, the number of internet users has increased by 10% - a total of 354 million new internet users - with huge rises in adoption in major population centers like the Middle East and Asia-Pacific.

The Most Important B2B Digital Marketing Statistics for 2017 [Infographic]

the most important b2b digital marketing statistics for 2017

Are you looking to give your social media marketing strategy a push for the last stretch of 2017?

If you're in the B2B sector, this infographic from Bubblegum Search is for you - it covers a range of key digital marketing stats for B2B brands, highlighting opportunities, trends and ideas worthy of your attention.

 

The Top 5 Free Online Courses for Digital Marketers

the top 5 free online courses for digital marketers

Which digital marketing course should you take to boost your marketing skills?

Digital marketing skills are critical, not only to those actually working in the field, but also for entrepreneurs. Even if you're past your very early startup days and have a marketing team, the most successful founders have a working knowledge of each aspect of the business and can provide knowledgeable oversight of digital marketing campaigns.

TV, VR and AR: The Future Frontiers of Social Media

tv vr and ar the future frontiers of social media

While we often get caught up in the ‘now’ of digital marketing, it’s worth also considering the future, and where you should be paying attention to in the years to come. And while virtual reality is the answer most would revert to when thinking about the future of social, what’s equally important is how we’ll get there, and what, practically, the evolution to these next stages of social communication will mean for you and your business.

Looking at the latest apps and developments, the future of social is currently moving most clearly towards two distinct fronts – taking over television as we know it, and into augmented reality. Virtual reality is the extension of AR, and it’ll take a while to get there, but while AR and VR are very different, the development of the two is closely linked, and will likely evolve in line.