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Facebook Gives Marketer Pages New Customer-Service Tools

facebook for businessBrands Can Now Set Away Messages, Annotate Private Messages With Customers

Marketers may have seen their abilities to initiate converstations with customers through Facebook compromised when Facebook curtailed their posts' organic reach. But that hasn't stopped customers from initating conversations with businesses through Facebook.

Google's real-time ad unit to get outing at Super Bowl

YouTube Ad BlitzGoogle has extended testing of an ad unit that enables marketers to deliver real-time ads on YouTube that relate to what's happening on television. Wix.com will be one of the first brands to use the product during the Super Bowl.

The networking secrets of top marketers

social secrets and tipsMarketers agree that networking is absolutely essential for success, but it's also one of the toughest skills to master. Here's the advice that will put you on top -- straight from the best in the field.