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27 Top Content-Marketing Tips Backed by Data [Infographic]

27 top content marketing tips backed by data

Which marketing tips can provide the most help? The ones backed by real, actionable data.

Data doesn't lie, and it tells us things like this: currently, only 21% of B2B content marketers are successful at tracking ROI.

A Data-Driven Look at What Consumers Want From Brands on Social Media

a data driven look at what consumers want from brands on social media

The opportunity to drive sales with social media is huge, however the opportunity to waste a lot of time and money is equally as large if you don’t understand what consumers want from brands on social media.

This goes way beyond the type of content you publish - brands are always under a microscope and can sway buyers with a single post.

Facebook Full Year 2017 Results: Solid Revenue Growth, Questions Over Future Shifts

facebook adds live stream tipping for gaming content

Facebook has released its Q4 and full year 2017 performance results, once again posting solid numbers across the board – though there are some interesting notes on the impact on their shift towards more ‘meaningful connections’

First off, on active users, Facebook’s monthly active user count rose to 2.13 billion, an increase of 14% year-on-year.

Facebook glitch leaves publishers with data shortage

facebook data glitch worries publishersPublishers are no longer receiving data from Facebook's Graph API feature due to a technical glitch, and the company has not confirmed when the issue will be fixed. The tool gives information on how users are engaging with content, including the number of shares.

Facebook Releases Data on Mother's Day Usage Trends [Infographic]

facebook releases data on mothers day usage trends

Facebook has released a new infographic which outlines how people used the platform to celebrate Mother's Day last month.

And there's a reason why Facebook has given Mother's Day specific focus:

"Across the world, Mother’s Day 2017 drove more posts in a single day than any other topic on Facebook in the last year"

Facebook Releases New Data on E3 and Gaming Related Discussion on the Platform [Infographic]

facebook releases new data on e3 and gaming related discussion on the platform

While gaming is not for everyone, it’s pretty much impossible to ignore the sector’s growth, and the rise in popularity of gaming as a spectator sport, as much as a participatory activity.

According to research from eSports analytics company Newzoo, more than 2.2 billion gamers across the globe are expected to generate $108.9 billion in game revenues in 2017 - a 7.8%, increase on 2016. Couple that with the fact that eSports network Twitch has “100 million monthly viewers spending 106 minutes daily watching live gaming” while more than 20 of the top 100 YouTube channels with the most subscribers worldwide are gaming related.

Facebook Releases New Data on Messenger Business Use and the Popularity of Messenger Bots

facebook releases new data on messenger business use and the popularity of messenger bots

Right now, no one seems quite sure what to make of Facebook’s ‘Messenger for business’ push.

On the one hand, the shift to more business options makes perfect sense. Facebook's followed their established monetization playbook of building a platform users love, then adding free business tools, before moving onto paid options.

Facebook Rolls Out Expanded Data Privacy Resources in Order to Assure Users

facebook rolls out expanded data privacy resources in order to assure users

In the midst of rising angst about how their platform has been used to manipulate voter opinions, and in light of tighter data security measures being implemented in Europe, Facebook has launched a new campaign to help better inform users of their data and privacy options with a range of new education resources and tools to help people understand how and where their data is used.

Facebook's Adding New Video Sharer Data to Provide Publishers with More Context

facebook provides new ways for travel based businesses to reach interested users

Facebook’s adding some new data for video publishers, with a listing of ‘Highlighted Shares’, displaying the top Pages that are re-sharing their videos.

The new data aims to provide publishers with extra insight into exactly how their videos are being distributed throughout The Social Network, which could help to guide decisions on future content and partnership opportunities.

Google's Year in Search 2017 [Infographic]

googles year in search 2017 info

It doesn't matter what you believe in, or where you're from, 2017 was a tough year, and for better or worse, Google was there quietly observing it all in the background.

How Much Data is Generated Every Minute? [Infographic]

how much data is generated every minute

Domo has released the latest version of its 'Data Never Sleeps' infographic, which provides a snapshot of what happens online every minute - some amazing perspective to consider.

So what's changed since last year? Well, it's kind of difficult to say, as most of the data points differ from those on version 4.0 of the graphic, although we can see that Giphy usage has increased by around 100k GIFs, The Weather Channel is dealing with an additional 4m+ forecast requests and Amazon is making a lot more money.

How to Ensure Data Quality for Your Inbound Marketing Campaigns

how to ensure data quality for your inbound marketing campaigns

Inbound marketing is still a mystery to many. Marketing strategies for both B2B and B2C companies have changed dramatically over the past decade - marketers are increasingly understanding the benefits of inbound strategies, like search engine optimization, content marketing and leveraging social media over traditional outbound strategies, like direct mail, telemarketing and print ads.

But marketing hasn’t changed because marketers woke up one morning and thought, “let’s try doing things in a different way.” Marketing has changed because consumers have changed. Their mailboxes overflowing with direct mail, inboxes jammed full of spam, and an endless stream of unwanted calls from pesky telemarketers have made audiences more skeptical than they used to be. To halt the flood of sales pitches they don’t want, more than 200 million Americans have signed onto do-not-call lists, and most now fast forward or hit the mute button to avoid TV commercials.

How to Utilize Social Data to Enhance Your Marketing Process [Infographic]

how to utilize social data to enhance your marketing process

One of the key advantages of social media marketing is data, and the ability to utilize the information stored on the various networks to better personalize your communications, improving relevancy, and likely response.

But how can you use the available data effectively, and what should you be looking for to improve your outreach?

LinkedIn Adds New Data Tools to Help Advertisers Maximize their on-Platform Efforts

linkedin adds new data tools to help advertisers maximize their on platform efforts

Proving the ROI of your social efforts is becoming more and more important as digital marketing is further integrated into wider business process, which is why all the social platforms are working to provide improved data tools and options to help streamline and refine the process.

Along this line, LinkedIn’s introducing a range of new data tools which will provide more transparency on performance, and more data for improved targeting on the platform.

LinkedIn Provides New Data on the Topics Resonating Most Among LinkedIn Users

linkedin provides new data on the topics resonating most among linkedin users

LinkedIn has started a new initiative to help their members make best use of their publishing platform and create content that resonates. Called the “LinkedIn Content Insights Quarterly”, the new report provides an overview of the posts that LinkedIn users are engaging with most – and with more than 100,000 articles being uploaded to LinkedIn every week, there’s a fair data pool to work with.

So what’s working on LinkedIn? Unsurprisingly, recruitment-focused content ranks high among LinkedIn members.

Snapchat Releases New Data on Usage (and Influence) Among Friends and Family

snapchat releases new data on usage and influence among friends and family

Snapchat knows that it can’t compete with Facebook on potential audience reach. Facebook has more than 2 billion active users, while Instagram, which is now positioned as Snap’s key rival, has more than 800 million total users – 250 million of them using the Snapchat-cloning Instagram Stories every day.

Snapchat has 173 million daily active users, and from a sheer numbers perspective, they look to be losing the war for attention - with Facebook further squeezing their growth opportunities at every turn.

The Impact of LinkedIn Group Sharing API Changes [New Data]

the impact of linkedin group sharing api changes new data

If you use social media mangagement tools like Buffer, Hootsuite, Sprout Social, Hubspot or many others, you likely started seeing notifications in mid-June that you would no longer be able to use those tools to post content to LinkedIn's Groups after June 30th.

On that day, LinkedIn sunsetted it's Groups API, and along with it, the ability to post or retrieve content from its groups through external tools.

Twitter Releases New Data on Generating Response with First View Video Ads

twitter releases new data on generating response with first view video adsA year ago, Twitter released a new video ad option called First View, which gives marketers the opportunity to ensure their Promoted Video will be the first ad their target audience sees when they log onto Twitter for the first time on any given day.

As explained by Twitter:

“First View’s exclusive placement enables brands to achieve “Love at First View,” getting attention at the top of the timeline when users are at their most receptive.”

Twitter Releases New Data on Halloween Trends [Infographic]

twitter releases new data on halloween trends

Halloween is nearly here - but if you’re still putting the final touches on your marketing tie-in campaign, Twitter's provided some new data which may help guide your thinking.

Outlining the promotional opportunities of the event, Twitter’s UK arm has released this new infographic which looks at how interested UK Twitter users are in Halloween, along with key trends related to how they intend to participate.

What Were The Most Effective B2B Marketing Tactics of 2015?

B2B tacticsEven though many B2B marketers are already looking ahead to 2016, it may be worth recognizing the accomplishments of the past year. Why? Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well.

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Here is what they had to say about their most effective B2B marketing tactics over the past year.

WhatsApp allows Facebook access to user information

whatsapp to share user data with facebookWhatsApp is changing its privacy policy to allow its owner, Facebook, to access user analytics data and phone numbers. Facebook said it will use the information to provide better personalized marketing, and users can opt out of sharing their phone numbers.