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8 tips to win over the most skeptical customers

win over skeptical customersPotential customers with a plethora of questions pose a unique, but not insurmountable, sales challenge. Aja Frost offers eight tips on how to win them over, including fine-tuning your sales pitch to weed out buzzwords that turn off these critical listeners.

How to Use Social Media to Attract Employees, Not Just Customers

how to use social media to attract employees not just customers

When you consider that 22% of the world’s population is on Facebook, LinkedIn features over 530 million profiles and 51% of Instagram users access the platform daily - it’s easy to see why social media is essential for businesses looking to market themselves online.

And while social media is useful for attracting potential customers, have you ever considered that it could also be used to recruit new employees?