Landing pages and conversions go hand-in-hand, or at least, they do if your landing pages have been fully optimized and meticulously refined to improve every last element.
Whatever your business and whatever your goals, the purpose of landing pages remains unchanged and will do until the end of time – to convert. Ideally, you want every page on your website optimized for conversions, but landing pages need extra focus.
You’ve just started out with an eCommerce store and you want to make sure you do everything right. Since conversions are crucial for eCommerce businesses, you should focus on building a strategy to drive plenty of sales.
In this post, we'll look at three key areas of focus in developing an eCommerce conversion strategy that works.
I've been writing a lot lately about conversion optimization tips and how to improve the experience that compels prospects to share their contact information. But optimizing your conversions shouldn't only be about getting more leads, it should also be about getting better leads, and better information about the leads that are signing up.
You have to be careful, however, as you don't your desire for more information to get in the way of conversions.
User generated content (UGC) works best for brands on Instagram, according to a new insight report from digital think tank L2.
The report found that across all ages, 55 percent of consumers trust UGC over other forms of marketing; 49 percent said the same of brand websites, and only 19 percent of people trust banner ads above all else. At 64 percent, only professional industry reviews were ranked higher.