So, your local search marketing is all in order. Your ranking is improving, and citation building is an integral part of your strategy.
That’s great, but to build a competitive strategy, your business needs a little something extra. Enter user-generated content (content created by customers and followers - also called UGC).
If you know the right places to search, you can quickly find and share content that was created by customers and social media followers. This is an easy way to find marketing content to share with consumers when you're strapped for time and money.
Are you struggling with publishing remarkable social content that captures attention? Perhaps you’re seeking ways to spice up your business social media pages to drive better engagement.
Whatever the goal, your reasons are valid in wanting to improve your social media strategy. You see, more consumers desire to connect and engage with their favorite brands on social. Getting creative with your content is key to keeping them interacting on your pages.
To improve search rankings for content "it is no longer good enough to concentrate on the number of links or keywords" says the latest SearchMetrics Report, Ranking Factors Study 2014.
The study concludes that high quality, relevant content with semantically comprehensive wording is the way to improve your SEO rankings but "the absolute primary focus for content... is quality."The report makes for interesting reading and highlights in some detail this year the nature of content that performs well in SEO rankings. Based on the survey data SearchMetrics argue that "websites need to produce more content in order to remain competitive in search."They go on to say more content needs to meet several quality criteria but relevance is critical. They say "to rank higher, sites must produce not just more content, but more relevant, holistic content." The report highlights four content factors that correlate with higher rankings as follows:
As a writer, you learn pretty early on that not everyone is going to like everything you write. You may put your heart and soul into a piece of content, only to have 800 angry internet strangers tear it to shreds in the comments section.
In marketing, you’ve probably encountered similar situations, but instead of anonymous trolls, it’s your boss or client saying, “Yeah, this just isn’t quite right.” Or maybe he or she thinks it’s well-written but it needs more of something, or less of something, or to be refocused. Even if you think you created a spot-on piece of content, whoever gets to offer critique may disagree, and send you right back to the drawing board.
Content marketing is a proven commodity that marketers can employ to get results. In fact, more than 85% of marketers use content marketing to generate more engagement and increase sales.
Marketing departments are spending an average of 13% of their budgets on content marketing today!
Evergreen content is defined differently by many different content experts - Wordstream even wrote a blog post about what evergreen content is where they covered many different definitions. The one we like the best is this one:
"Continues to be relevant long past its publication"
Evergreen content is great because strangers keep finding it and coming to your site to consume it, giving you traffic, improving your SEO, and expanding your reach to new visitors who might be interested in your products and services.
Content Marketing Discontent?
How would you rate your content marketing? Do you produce enough content? Frequently enough? Are you hitting your goals?
You're not alone if you suspect the whole content marketing thing could be going more smoothly. According to a new infographic (below) from the team at Bloomfire, 70% of marketers say their content programs lack consistency and an overall strategy. More than two-thirds of marketers say they don't have enough time to develop all the content they need.
Publishing on a big site can open doors, can get your organization’s name in front of people you would not be able to reach otherwise, and it can increase your authority, which has SEO benefits.
Placing your organization’s messaging in the best place for it to reach your potential audience is an important part of content marketing, and for some pieces of content, a bigger site, like the Huffington Post, Forbes, Inc., Entrepreneur, or Social Media Today, might be that best place.
With social media giving everyone a voice, employee advocacy – and expanding your marketing reach throughout your employees’ social networks – has become a much more significant consideration. LinkedIn is one of various platforms that have sought to tap into this trend, via their employee advocacy program ‘Elevate’, which aims to help encourage employee engagement on social in a way that helps boost your wider brand efforts.
According to LinkedIn, on average, employees have around 10x more connections on social than companies do, and through tools like Elevate, businesses can use this as a means to expand their reach.
If you’ve never used BuzzSumo, you’re missing out. BuzzSumo is one of the best content discovery and improvement tools available, offering a range of insights into social performance, influencers and backlink data - there’s a heap of ways you can utilize BuzzSumo’s many data points to get in-depth, actionable measures to improve your content process.
This week, the man behind BuzzSumo, Steve Rayson, is launching a new app called Anders Pink, which provides detailed overviews of the latest news from your chosen networks.
It's no simple task for a business to be successful at marketing today.
Marketers no longer have the luxury of specialization - in order to compete and thrive, they need a wide variety of skills, skills that incorporate both creativity from the right hemisphere of the brain and analytical thinking from the left hemisphere.
In short, today’s successful marketer must be both artist and scientist, because what works in marketing is both an art and a science.
I’m going to tell you a secret about content marketing – particularly blogging. In fact, I can sum it up in one word and that’s ‘voice.’
I believe the best blogs are those that offer perspective.
Let’s use my client, Leonard Baer (known to most as “Lennie”) as an example. Lennie is an elder law attorney with dual practices in Highlands, NC and Palm Beach, FL. His niche is the protection of seniors from financial abuse and fraud.
Twitter said on Tuesday it plans to accelerate its push for content partnerships in Asia Pacific and the Middle East.
Building a small business website can be a fun design process. There are innumerable options for color palettes, page layouts, image and icon choices, and typography.
However, your content is just as important as the website’s stylistic design as it is what keeps your visitors on your page and encourages them to come back.
LinkedIn’s publishing platform offers a great opportunity for brands and individuals to showcase their knowledge to a captive audience of professionals, helping to boost their industry status.
But with more than 100,000 posts uploaded to LinkedIn every week, the competition for attention is fierce, and the reality is that unless your post gets picked up by LinkedIn’s Pulse editorial team and shared on a specific channel, it isn’t likely to reach beyond your first degree connections - if it reaches all of them.