If your brand is used to shouting its message on every social channel and wary of joining the digital customer exchange - this webinar is for you. The latest statistics say that 92% of consumers trust recommendations from friends and family over branded messages. In this word-of-mouth economy, how can marketers be effective? Luckily, using social content in such a way that it encourages persuasive consumer conversation can drive serious tangible results. Leveraging the social conversation has proven to be more powerful than traditional advertising because of the way it spurs and mimics word-of-mouth recommendations and earns the trust of customers.
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Are you looking for ways to improve the quality of your business website or blog? A key element is ensuring that your grammar is up to scratch, and not turning visitors away.
The Expert Editor share their grammar tips for success in this infographic.
Before he became the co-founder of Pinterest, Ben Silbermann moved to California and started working for Google in customer support before eventually starting a business.
He says, of his then move from Des Moines, Iowa, to the Valley:
Being close to people that inspire you is a very good first step.
Over the past year, Facebook’s been skirting around the definition of what it is – or more specifically, Facebook’s actively worked to avoid being labeled a media company. And that makes sense – Facebook sees itself as more of a facilitator, a platform for anyone to share their voice. They don’t make editorial decisions, they simply provide the tools through which to share content.
But increasingly, that stance has been tested, particularly as The Social Network has been pushed to crack down on controversial content and misuses of their platform.
It may not feel like it, but Christmas is now less than 35 days away. If you haven't got your seasonal marketing strategy locked in, now's the time - and this new data from Socialbakers underlines the importance of sharing your message early in the season.
Socialbakers' new report looks at the fast-moving consumer goods sector, highlighting the types of content that performed best, when brands generated the most reaction, and platform-specific breakdowns on what audiences want.
Curation is the act of compiling relevant materials into one, easily digestible source.
Curated content is often shared on social media pages or blog articles, and it can be a great way to increase visibility and build your profile.
As soon as the term "content marketing" became a trending buzzword several years ago, companies began scrambling to pump out blog posts. After all, it's as easy as slapping some words together and hitting the 'publish' button, right?
There's a range of factors which will determine the success of your content, including length. Long-form content, which is typically described as being longer than 2,000 words, has proven to perform better, in terms of SEO and social shares, helping to boost visibility.