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Social TV: Myth or Reality?

Stv10-13Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use.

Since the invention of the television, we have been entertained and informed by this amazing device. However, for all its benefits, the television is still a one-sided medium. But with the increasing popularity of social media, the television-watching experience is becoming more relevant to the Web 2.0 era.

Twitter's Providing New Consumer Insights in the Lead-Up to the Holiday Season [Infographic]

twitters providing new consumer insights in the lead up to the holiday season infographic

Twitter’s partnering with Brandwatch and Cheddar to deliver a new series of data insights which will highlight key market trends and consumer behaviors, based on Twitter data, throughout the holiday season.

The new initiative will aim to highlight actionable trends data for marketers, based on the rising tweet conversation.