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Social TV: Myth or Reality?

Stv10-13Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use.

Since the invention of the television, we have been entertained and informed by this amazing device. However, for all its benefits, the television is still a one-sided medium. But with the increasing popularity of social media, the television-watching experience is becoming more relevant to the Web 2.0 era.