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3 Popular Social Media 'Hacks' - The Pros, The Cons and The Risks

3 popular social media hacks the pros cons and the risks

An inevitability in the age of algorithms is that people are going to try and find ways to ‘hack’ them, to cheat the system, to get an advantage based on whatever tools they think they have available.

Of course, that approach makes sense – if you can get your business more exposure, why wouldn’t you? This is particularly true of platforms like Facebook, which now reaches 2 billion people. If you knew a way to cheat Facebook’s News Feed algorithm and boost your reach, you’d do it, especially since Facebook organic reach for Pages has declined so significantly in recent times.

The Pros and Cons of Facebook's Coming News Feed Changes - from a Page Perspective

facebook signed a new deal which will enable users to include popular music in their videos

The biggest social media marketing news of the very new year, thus far, has been Facebook’s announcement that they’ll be implementing changes to their News Feed algorithm which will put increased emphasis on person-to-person interactions over person-to-Page engagement.

In other words, the reach of Facebook Page posts is going to go down, even further than it already has.