An inevitability in the age of algorithms is that people are going to try and find ways to ‘hack’ them, to cheat the system, to get an advantage based on whatever tools they think they have available.
Of course, that approach makes sense – if you can get your business more exposure, why wouldn’t you? This is particularly true of platforms like Facebook, which now reaches 2 billion people. If you knew a way to cheat Facebook’s News Feed algorithm and boost your reach, you’d do it, especially since Facebook organic reach for Pages has declined so significantly in recent times.
The biggest social media marketing news of the very new year, thus far, has been Facebook’s announcement that they’ll be implementing changes to their News Feed algorithm which will put increased emphasis on person-to-person interactions over person-to-Page engagement.
In other words, the reach of Facebook Page posts is going to go down, even further than it already has.
Are you considering spending some of your marketing budget on paid advertising? Want to know the pros and cons of platforms like Google Adwords and Facebook?
Click Consult share their guide to paid ad platforms in this infographic.
So, you’ve heard that Twitter is allowing longer tweets - but is that good news or bad news for you and your business?