Facebook is changing it’s News Feed yet again, and I can hear social media marketers and Facebook Page owners across the world sighing out a big “ugh”.
To be completely honest I don’t really see these Facebook News Feed changes as a bad thing - I think it'll be a creative challenge for us marketers, and can be positive for the overall Facebook experience.
Publishers have long seen it coming, and Facebook has made no secret about it, but now The Social Network has confirmed that they’ll be making concerted moves to show users more posts from people they know - and fewer posts from Pages.
This likely comes as little surprise to those who’ve been monitoring Facebook’s shift into video, but new reports have emerged that The Social Network's planning to expand its ‘Watch’ video platform into a more YouTube-like offering by opening the tools to individual creators, and adding more opportunities for monetization of content.
The brilliant minds at Facebook have been busy so far in 2018.
With an apparent desire to get back to their roots of connecting the world and building community, Mark Zuckerberg and Co. have rolled out three major changes so far this year.
When Facebook CEO Mark Zuckerberg recently announced the coming overhaul of the platform's News Feed algorithm, he explained it with his company's aim to ensure people's connectedness and "well-being" when using the platform.
As per "research", Zuckerberg put it, people feel happier and less lonely when they're actively engaging with their friends online - and less happy when they're passively consuming information, such as posts from Pages.