Influencer marketing has been huge in 2017, with more social influencers popping up seemingly every day, and more brands using them to build successful marketing campaigns. And that doesn't look to be stopping anytime soon – if you haven’t tried influencer marketing yet, now definitely is the time to start.
Influencer marketing has risen in popularity over recent years as one of the most effective ways to grow brand awareness, favorablility and, as a result, sales.
Whether you use it or not, it’s hard to ignore the power of Pinterest, and the influence the platform has in guiding users towards purchase.
According to research, some 93% of active Pinners use the platform to plan for or make purchases, while 52% have seen something on Pinterest and made a purchase online.
Pinterest has published a new guide to help brands ensure they make the most of their Pin campaigns by launching them at just the right time – which, according to Pinterest, is often earlier than they would on other platforms.