Wow – what a time for Facebook.
Yesterday we noted that The Social Network had already started to add in additional privacy and transparency tools to help reassure users in the wake of the Cambridge Analytica data scandal, with more likely on the way.
So what’s happened to Facebook’s usage rates since news of Cambridge Analytica’s data misuse broke, and the #deletefacebook movement began?
Facebook has been under the spotlight ever since the Cambridge Analytica news surfaced.
CEO Mark Zuckerberg and his team have acknowledged the bad light their brand name has fallen under, not just with data misuse, but with the way people generally view their platform today.
The Cambridge Analytica scandal has highlighted a major flaw with how we use Facebook for marketing purposes. I recently downloaded my data file and although I was surprised by some of the information it contained, such as my previous relationships, I didn’t find it particularly shocking.
After one of the company’s toughest weeks on record, Facebook has now been left with a significant mess to clean up. But how can the company do it - what can Zuckerberg and Co. do to repair their brand, and reassure users that their data is safe?
Just 8% of internet users plan to stop using Facebook following the news of Cambridge Analytica’s abuse of personal data collected from the platform, according to a survey by securities firm Raymond James, MediaPost reports.
There are a few considerations that feel slightly off-center in the Facebook/Cambridge Analytica story.
Not the story itself – the misuse of people’s personal data is clearly a major concern, and the fact that such insights could, potentially, be used to influence people’s political leanings, in order to get a chosen candidate into power, through almost sub-conscious means, is frightening on many levels.