A new year is here. Now people all across the web are getting ready to launch their new marketing campaigns, with high hopes for 2018. The time is right for some fresh, exciting content.
But unfortunately, coming up with relevant topics can be difficult, especially when you're planning out an extended editorial calendar - meaning you have to think of many, many, many topics to cover.
Pinterest has published a new guide to help brands ensure they make the most of their Pin campaigns by launching them at just the right time – which, according to Pinterest, is often earlier than they would on other platforms.
Content is the fuel you use to engage your audience, so understanding what you will publish on social media starts with a strong content strategy.
To develop an effective content strategy, you'll need to define your content mix, set your cadence, and determine the right posting frequency for your target audience.