Social media has revolutionized the way people do business, maybe even more so than the telephone did, way back in the day.
Every day, we find new and potentially better ways to incorporate social media into our daily lives, and this doesn't go unnoticed by most of the social media networks we use.
Simply being on social media and earning lots of followers isn’t enough to drive people to your eCommerce business.
According to research conducted by Compass, the average conversion rates from social media to purchases are quite meager.
With the right tools, leadership and support, employees can be one of the best sources of digital engagement. People want to engage with other people online - while company profiles provide a trustworthy aspect; community engagement is still more effective when it's P2P (person to person).
Who better to lead the charge than employees? They have inside knowledge of the business, and most are already familiar with latest social networks. In addition, it can also help them build their own online authority, as well as that of the business.
For seven years WhatsApp has been completely free to use, with not even a hint of an ad getting in the way of using the service.
When Facebook purchased WhatsApp for $22 billion three years ago it signaled that they believed there was enormous revenue potential from the platform. But still WhatsApp remained 100% free to use for its 1 billion regular users.
You don't have to be Mulder and Scully to know that the truth is out there. The trouble is all marketers are liars. But as Seth Godin pointed out in that fantastic book, "the truth is elusive [and] no one knows the whole truth about anything."
So what's a marketer to do? You can't uncover every lie, but then again, that isn't your job. What works is a healthy dose of skepticism. In fact, it's the best inoculation against the bright shiny object virus that the intersection of marketing and technology. So here are five skeptical doses for you to consider.
Last week, Facebook announced that Facebook Stories, their Snapchat clone within their main app, would soon be made available to all Pages, meaning brands will be able to make use of the option in addition to regular users.
You’re probably thinking ‘so what?’ Few people seem to use Facebook Stories anyway, and many see it as an annoyance, a step too far in Facebook’s efforts to quell Snapchat. Opening it up to brands likely won’t have any significant impact, right? That may be true, maybe Facebook Stories will never take off the way Instagram Stories has.
Instagram's currently the fastest growing social network, having gone from 600 million to 800 million active users in the past 12 months – and that’s before you consider the rising use of Instagram Stories (now up to 300 million daily active users).
Twitter has had a rough couple of years, at least from a public perception standpoint.
But while much of the market narrative around the platform has been negative – mostly fueled by the comparison between Twitter and other social networks (notably Facebook) – there is still a lot to like about the world’s most popular micro-blog platform. Even if it’s not as ‘micro’ as it once was.
Are you a member of any Facebook groups? You may have signed up to some years ago, but forgotten all about them. If that’s the case, it’s time to take another look.
Recently, Facebook has paying more attention to groups, and adding some significant improvements and new features.
How do online communities help business?
It’s a simple question without simple answers. During an SMT Live tweetchat last month, which I co-hosted, community builders from around the globe cited several ways businesses can reap what they invest in online communities.
Hashtags have become fairly mainstream - almost everyone now uses them in some capacity, while they’ve also become something of a symbol to describe the hopelessly internet-obsessed. Yet for all this popularity, few businesses are using hashtags to best advantage. It’s time to learn how to optimize hashtags for your business.
Let’s start with the basics, just for clarity’s sake. Hashtags are keywords prefaced by a # - for example, #marketing. On social media sites, they're effectively live links, and clicking on them will take you to a feed of all the people using the same hashtag. It’s a natural connection to your core audience.
Are you looking for ways to improve your content efforts in 2018? Want to know how infographics can benefit your business this year and beyond?
There's a battle raging over the Internet right now — one that pits a multibillion-dollar industry against a few lines of code.
On the surface, the sticking point is whether or not people should have to look at the pop-ups, banners, autoplay videos and the other attention-grabbing ploys that subsidize most free websites. The tools that enable them not to do so are easier than ever to use.
We’re living in a time in which entrepreneurship seems glamorous - these days, everybody's a founder of something, or wants to be.
Popular culture - using a handful of isolated success stories - has told us that if we’ve got a few great ideas, some grit, and maybe a garage, we can succeed. Who needs school? Nobody makes dropping out of college more glamorous than Steve Jobs and Mark Zuckerberg.
Of all of Facebook’s apps, Messenger has likely seen the most significant changes in recent times.
Instagram has also seen its fair share of updates, and Facebook itself is always changing, but Messenger has added a wide range of new tools and features, including games, stories, updated group chats, bots – the list goes on.
MENLO PARK, CALIF. — Facebook says it’s going to help small businesses become more accessible on mobile devices. The social networking company announced today that it’s updating its Pages offering to not only include enhanced call-to-action buttons and improved Page layout, but is also introducing new sections — all geared toward the mobile audience.
According to TIME, the average attention span for humans is only eight seconds (compared to the goldfish at nine). Eight seconds.
That’s how much time you have to catch and maintain consumers’ attention. And when it comes to online marketing, that time can be cut even shorter. Luckily, infographics are full of visuals which can help help better convey your key messages.
Instagram, currently the fastest growing of the big social media platforms, has this week announced that there are now more than 25 million businesses active within its network - up from the 15 million they reported back in July.
Really, the growth in business interest makes perfect sense – Instagram has also gone from 600 million users last December, to 800 million today.
Back in 2012, Social Media Today published an article that asked the question: “Is social media a good thing or a bad thing?” Then, in 2015, the article was updated, asking the question: “Is social media bad for us?”
Both of these posts still get a high number of views each month, as people are still Googling, looking for the answer to “Is social media good or bad?”
The businesses that lead in today’s economy are increasingly becoming those that can pivot, adapt, and implement change almost as quickly as new threats and opportunities present themselves.
In contrast, companies which are stifled, siloed and unable to transition quickly are finding themselves falling further and further behind, and there is a point of critical mass where ultimately they will find themselves unable to compete against their more agile competition.
Live-streaming is a key trend of the moment, with an increasing number of brands and individuals looking to streaming to help boost reach and engagement.
And while not everyone can be a live-stream star, and not every live-stream draws an audience, there's clearly demand there. According to Facebook, daily watch time for Facebook Live broadcasts grew 4x over the past year, while one in five videos posted to Facebook is now a live broadcast.
Machine learning as an effective means to achieve artificial intelligence (AI) is no longer just hype, but an emerging reality.
The insatiable demand for higher levels of convenience and efficiency is driving digital innovations of all kinds, which have converged on a few maturing technologies, including AI.
The name of your business serves various crucially important purposes, not only for top-of-mind awareness, but there are also SEO and web optimization benefits to consider when coming up with your ideal business moniker.
People have goldfish minds on the internet. Give your business a long, multi-syllabled name and those who come across it may not even read it to the end – let alone type out your twenty-character domain name to reach your website. Keep it short and memorable, and think about something visual that people will remember and which can inspire a striking logo.