The sixth annual Survey of Consumer Perceptions of Innovative Tech Brands by Brand Keys featured some movement, both up and down, by social networks.
As audiences grow more impatient with ads on TV and online, find out what to keep in mind while adapting your media spend.
Instagram has grown rapidly to become one of the most used social media apps in the world. The platform recently surpassed 700 million monthly users, putting it ahead of many of the most popular social networks, including Twitter. Now expanding into the paid social space, Instagram is fast becoming vital for brands to use in order to reach their target markets.
Just how critical has Instagram become? 60% of Instagram users have used the platform to research a brand or company, and Instagram brands typically receive over 4% total engagement on posts, compared to less than 0.1% on Facebook and Twitter. Instagram also has access to parent company Facebook’s algorithms and demographic data, making it even more powerful as a social media tool.
As marketers deal with the fragmented marketing ecosystem, five core marketing trends will emerge in 2016.
Global trends indicate that messaging is poised to take over—usurping email and call centers, playing a crucial role in retail commerce and changing the way we play. Here are five strategies businesses should implement to increase brand loyalty through social messaging.
A Los Angeles-based startup, which specializes in matching handpicked influencers with a handful of brands, has landed its first $1.5 million through a matchmaking funding site.
The Influential Network is a mobile-first marketplace that non-exclusively handles about a thousand online celebrities who have a lot of followers on Twitter, Instagram, Vine, or Snapchat. About 25 brands or their agencies are currently signed up on the marketplace.
Sponsored filters don't come cheap, but when done well, there's no better way to put a product or brand in front of young, Web-savvy consumers. If your company has the wherewithal and budget, now is the time to invest in a sponsored Snapchat filter.
Gatorade launched a Snapchat sponsored lens that enabled consumers to put an animated dunk over their selfies or photos. It was used 165 million times within 48 hours. While proceeding with caution, brands are increasingly engaging with consumers over messaging apps, and even interacting with them using chat bots.
Social media is no longer an experiment. With more than 1.5 billion active users on Facebook and Twitter alone, social media has matured into a critical channel for retailers looking to get a big chunk of the estimated $650 billion that will be spent on holiday shopping this season.
According to recently released research from digital marketing platform Offerpop, 67 percent of marketers plan to increase their social media budgets this holiday season. Brands also appear to be sticking to proven social media platforms, with 92 percent of marketers saying they will spend the majority of their budget on Facebook.
Snapchat is the “it” platform of 2016. It seems to go from one hit to the next, whether Gatorade at the Super Bowl or Snapchat itself making headlines at South By Southwest.
Regardless of whether your brand's marketing is aimed at sports fans, there's a way you can take advantage of this popular event.
As Facebook reactions see an increased use lately, it’s time for brands to use them more creatively for sentiment analysis.
Pinterest has boosted the opportunities for brands to connect with its shopping-motivated audience with pixel tracking that enables marketers to monitor conversions across devices. The platform also allows marketers to reach users who have previously shown an interest in their brand, and it gives an instant purchasing option with buyable pins.
Your brand is the physical representation of your business’s values, mission, and personality. It typically takes shape through your logo, fonts, choice of imagery, and language across both print and digital marketing materials (i.e., business cards and websites).
However, as the world quickly moves to a more fast-paced communication style, and where social media is fast becoming a requirement for businesses, identifying your brand voice on social is a must.
Pandora has been the best-known name in Internet radio since 2000, when founder Tim Westergren launched the Music Genome Project. But the (now public) company has recently struggled to sell enough ads to both offset music licensing costs and turn the kind of profits investors crave. However, the company’s foray into in-car listening, and enhanced efforts to win ad dollars that would normally be spent on terrestrial radio, might turn the tide in Pandora’s favor.
I wrote a note to Pandora founder Tim Westergren in August, asking if he had time to talk things over. He did. Over breakfast at Tim’s favorite spot — Sweet Maple in San Francisco’s Pacific Heights — we talked about a wide variety of topics, including the role of brands in music, fair compensation for musicians, Pandora in the car, millennials, and South by Southwest.
Social intelligence company Brandwatch, launched it's Consumer Technology Report exploring the social presence, strengths and weaknesses of 50 consumer tech brands including Apple, HTC, Microsoft, Nokia, Samsung. The report emphasized the value of listening on social for brands to keep pace with innovations in the fast moving space of consumer tech.
The rise of social media means that many publishers are being asked by brands to not only help with the creation of sponsored content on their own properties, but to come up with strategies for distribution across social channels. However, Facebook lets brands pay to promote sponsored content themselves, signaling a potentially changing landscape for advertising.
Almost a fifth of 4,840 social media accounts associated with 10 top brands, including Starbucks, Amazon, BMW and Chanel, are fake, according to a Proofpoint report. "The prevalence of fraudulent accounts is a real security threat to anyone engaging on social media," the report notes.
Social media users who are dissatisfied with customer support from brands often cite lack of response, and Twitter Thursday introduced two features to help businesses combat that perception.
The future is virtual and augmented reality, and everywhere you look you’ll find more experts pointing to that tech-driven future vision, which we can expect to see take over the next five years or so.
But when it does take over, what should we actually expect? How will marketing be impacted by the new wave of AR and VR? Which will actually be the more influential of the two?