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3 Reasons Why Facebook Groups May Offer New Opportunities for Brands

3 reasons why facebook groups may offer new opportunities for brands

Facebook has been putting bigger emphasis on Groups of late, even altering their overall mission statement to reflect as much. And there’s good reason for this – Facebook Groups now have more than a billion monthly active users, which is more than Instagram and Snapchat combined.

According to Facebook more than 100 million people are members of what they call "very meaningful" groups.

4 Strategies to Help Protect Your Brand in Social Media

4 strategies to help protect your brand in social media

Social media marketing is one of the cornerstones of online brand building. It doesn’t matter if you run a blog, own an eCommerce store, or manage a brick and mortar business. If you value your brand’s online identity and authority, then building a social media presence is a worthwhile endeavor.

But before you get too carried away, remember that social media marketing can be dangerous for smaller brands. If you’re not careful, you could be vulnerable to “fails” and aggressive competitors who aren’t afraid to play dirty.

4 Ways to Grow Your Brand Using Instagram Captions

4 ways to grow your brand using instagram captions

Instagram has grown rapidly to become one of the most used social media apps in the world. The platform recently surpassed 700 million monthly users, putting it ahead of many of the most popular social networks, including Twitter. Now expanding into the paid social space, Instagram is fast becoming vital for brands to use in order to reach their target markets.

Just how critical has Instagram become? 60% of Instagram users have used the platform to research a brand or company, and Instagram brands typically receive over 4% total engagement on posts, compared to less than 0.1% on Facebook and Twitter. Instagram also has access to parent company Facebook’s algorithms and demographic data, making it even more powerful as a social media tool.

5 Ways Brands Can Connect With Social Media Messaging

marketing with messaging appsGlobal trends indicate that messaging is poised to take over—usurping email and call centers, playing a crucial role in retail commerce and changing the way we play.  Here are five strategies businesses should implement to increase brand loyalty through social messaging.

6 Instagram Poll Sticker Ideas for Your Brand or Business

6 instagram poll sticker ideas for your brand or business

Instagram has a released a new feature which rivals a Twitter feature that I love: Instagram Poll Stickers.

Now you can add a question, with two answer options, to your Instagram Story image or video. Your followers simply tap on the answer they’d like to choose.

A matchmaker between influencers and brands finds $1.5M through a matchmaking funding site

6-5matA Los Angeles-based startup, which specializes in matching handpicked influencers with a handful of brands, has landed its first $1.5 million through a matchmaking funding site.

The Influential Network is a mobile-first marketplace that non-exclusively handles about a thousand online celebrities who have a lot of followers on Twitter, Instagram, Vine, or Snapchat. About 25 brands or their agencies are currently signed up on the marketplace.

Big brands can't afford to miss out on Snapchat filters

snapchat sponsored filtersSponsored filters don't come cheap, but when done well, there's no better way to put a product or brand in front of young, Web-savvy consumers. If your company has the wherewithal and budget, now is the time to invest in a sponsored Snapchat filter.

Brands dip their toes into messaging apps

messaging appsGatorade launched a Snapchat sponsored lens that enabled consumers to put an animated dunk over their selfies or photos. It was used 165 million times within 48 hours. While proceeding with caution, brands are increasingly engaging with consumers over messaging apps, and even interacting with them using chat bots.

Brands to Spend Big on Social Media This Holiday Season (Infographic)

HS10-8Social media is no longer an experiment. With more than 1.5 billion active users on Facebook and Twitter alone, social media has matured into a critical channel for retailers looking to get a big chunk of the estimated $650 billion that will be spent on holiday shopping this season.

According to recently released research from digital marketing platform Offerpop, 67 percent of marketers plan to increase their social media budgets this holiday season. Brands also appear to be sticking to proven social media platforms, with 92 percent of marketers saying they will spend the majority of their budget on Facebook.

Facebook Releases Listing of Ad Principles to Reassure Both Users and Brands

facebooks adding some new poll presentation options including gifs

Amid rising concern about how Facebook has been used to influence public perception, and action, The Social Network has released an updated listing of its ad principles, the core tenets upon which their ad decisions are made.

As you’d expect, the guidelines don’t reveal a lot, but they’re intended to provide a level of reassurance – both to users and advertisers.

Google Provides New Ways to Enhance Your Brand's Appearance in Search

google provides new ways to enhance your brands appearance in search

Google’s looking to make it easier for businesses to manage their Google listings, with a new option to manage how your company appears in Google search direct from the search results themselves.

As you can see here, new options have been added which enable you to edit your info, add photos and create mini-posts (more on those here) all direct from the search listing.

How Influencer Content Has Put Fashion and Beauty Brands Ahead on Instagram

how influencer content has put fashion and beauty brands ahead on instagram

Marketers are seeing growing demand from audiences to share more authentic and transparent content, and they face the constant challenge of staying relevant and competing for attention across critical touchpoints.

However, these days, content creation is no longer just in the hands of brands and agencies. Influencers are also now playing a key role in the stories brands communicate.

How Pinterest has opened up its audience to brands

marketing opportunities with pinterestPinterest has boosted the opportunities for brands to connect with its shopping-motivated audience with pixel tracking that enables marketers to monitor conversions across devices. The platform also allows marketers to reach users who have previously shown an interest in their brand, and it gives an instant purchasing option with buyable pins.

How These Brands Responded to Current Events on Facebook with Video

how these brands responded to current events on facebook with video

As Facebook has increasingly moved towards becoming a video-first platform, brands that have been able to combine video with up-to-the-minute content related to current events have been able to drive significant results.

Working at Animoto, I often see how our customers succeed by responding in real-time with video. In this post, I'm going to outline three examples of brands who've effectively leveraged video on Facebook in response to current events - and notes on how you can apply what they've learned to your own brand.

How to Find Your Brand Voice on Social Media

how to find your brand voice on social media

Your brand is the physical representation of your business’s values, mission, and personality. It typically takes shape through your logo, fonts, choice of imagery, and language across both print and digital marketing materials (i.e., business cards and websites).

However, as the world quickly moves to a more fast-paced communication style, and where social media is fast becoming a requirement for businesses, identifying your brand voice on social is a must.

Instagram Marketing Tips from the Best Brands [Infographic]

instagram marketing tips from the best brands

With more than 700 million active users and rising, Instagram has become an essential consideration for all social media marketers.

The Facebook-owned network, with its growing array of business and ad options, has superseded Twitter as one of the top social platforms, while Instagram Stories, which clones the functionality of Snapchat, has also grown to become more prevalent than the platform it mimics.

My breakfast with Westergren: Pandora’s founder talks about royalties, ads, brands, and bands

pa9-24Pandora has been the best-known name in Internet radio since 2000, when founder Tim Westergren launched the Music Genome Project. But the (now public) company has recently struggled to sell enough ads to both offset music licensing costs and turn the kind of profits investors crave. However, the company’s foray into in-car listening, and enhanced efforts to win ad dollars that would normally be spent on terrestrial radio, might turn the tide in Pandora’s favor.

I wrote a note to Pandora founder Tim Westergren in August, asking if he had time to talk things over. He did. Over breakfast at Tim’s favorite spot — Sweet Maple in San Francisco’s Pacific Heights — we talked about a wide variety of topics, including the role of brands in music, fair compensation for musicians, Pandora in the car, millennials, and South by Southwest.

New consumer tech report finds Samsung and Intel win on social; who else?

2016 Brandwatch consumer technology reportSocial intelligence company Brandwatch, launched it's Consumer Technology Report exploring the social presence, strengths and weaknesses of 50 consumer tech brands including Apple, HTC, Microsoft, Nokia, Samsung. The report emphasized the value of listening on social for brands to keep pace with innovations in the fast moving space of consumer tech. 

The State of Influencer Marketing: What Every Brand Needs to Know [Infographic]

the state of influencer marketing what every brand needs to know

As social networks continue to evolve their algorithms, and users increasingly rely on more accessible, immediate word-of-mouth recommendations, a growing number of businesses are turning to influencer marketing to maximize the reach of their messaging.

The growth of influencer marketing makes sense - as noted in a recent report published by Snap Inc., 93% of people will try things recommended by friends.

The state of sponsored content for brands, publishers, social

sponsored content is kingThe rise of social media means that many publishers are being asked by brands to not only help with the creation of sponsored content on their own properties, but to come up with strategies for distribution across social channels. However, Facebook lets brands pay to promote sponsored content themselves, signaling a potentially changing landscape for advertising.

Top brands struggle to rein in fake social accounts

brands struggle with fake social accountsAlmost a fifth of 4,840 social media accounts associated with 10 top brands, including Starbucks, Amazon, BMW and Chanel, are fake, according to a Proofpoint report. "The prevalence of fraudulent accounts is a real security threat to anyone engaging on social media," the report notes.

Twitter Debuts New Customer-Support Features for Brands

twitter makes customer service easierSocial media users who are dissatisfied with customer support from brands often cite lack of response, and Twitter Thursday introduced two features to help businesses combat that perception.

Virtual and Augmented Reality: What Brands Need to Know [Infographic]

virtual and augmented reality what brands need to know

The future is virtual and augmented reality, and everywhere you look you’ll find more experts pointing to that tech-driven future vision, which we can expect to see take over the next five years or so.

But when it does take over, what should we actually expect? How will marketing be impacted by the new wave of AR and VR? Which will actually be the more influential of the two?

What do Your Brand Colors Say About Your Business? [Infographic]

what do your brand colors say about your business

There's a reason why brands choose the colors they do - because visual impact matters, and can play a significant role in brand perception.

A lot of research goes into the psychology of colors, and sometimes there's a distinct advantage to using one color instead of another.

What MoonPie's Social Strategies Can Teach Brands About Engaging With Fans

what moonpies social strategies can teach brands about engaging with fans

At a little over 100-years-old, the Chattanooga-based MoonPie is a legacy brand in the grocery store snack aisle. Baby boomers and other older generations remember the company fondly for combining graham crackers, marshmallows, and chocolate-flavored coating together as the perfect treat.