Snapchat's got a brand-new look today, and it's geared at helping publishers amass big audiences.
Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs.
Marketers should connect with "insta-communities," digital forces where consumers from all walks of life come together to champion a shared passion or social cause. To effectively engage, marketers must demonstrate an authentic understanding of the issue, and be prepared to have a collaborative approach to their brand marketing.
Apple's next operating system is poised to open up a whole new world for brands and marketers when it's released this fall. Here's what you need to know.
Social proof is a valuable aspect of marketing because it's based on the idea that your audience is more likely to engage with your business if they see that others have already shown interest in your products and services.
In order to be successful with social media marketing, you need to play the long game.
If you’re not publishing high quality content on a consistent basis for months (or more likely, years), then you're going to find it difficult to gain traction.
If a picture’s worth a thousand words, then Instagram packs more value than you can afford to pass up on. In this post, we’re going to show you how to create the best Instagram layout for your brand, drawing inspiration from a few Instagram profile layouts we absolutely love.
While the actual images and captions on Instagram are important, the way you arrange those images in your Instagram grid matters just as much. Once you understand how to develop an Instagram layout template, you’ll be playing the game at a new level.
On January 11, 2018, Facebook CEO Mark Zuckerberg announced a major coming change to the Facebook News Feed, one that will likely have far-reaching impacts on brands and businesses who use the site to interact with and reach new customers.
In this post, I'll explain what's going on, and how you can adapt to survive and thrive on Facebook in 2018.
From Twitter’s increased character count to the launch of Spectacles, 2017 has been a game changing year in the social media landscape.
Brands also got a slice of the pie, going all in to engage fans and share their positioning through storytelling.
Gone are the days when we didn’t need to worry about using social media for customer support - these days, it’s not even a question.
According to a report by Sprout Social, up to 90% of consumers have used social media in some way to communicate directly with a brand. The bad news is that brands reply to just 11% of these messages, on average, leaving the majority of inquiries ignored.
It may not feel like it, but Christmas is now less than 35 days away. If you haven't got your seasonal marketing strategy locked in, now's the time - and this new data from Socialbakers underlines the importance of sharing your message early in the season.
Socialbakers' new report looks at the fast-moving consumer goods sector, highlighting the types of content that performed best, when brands generated the most reaction, and platform-specific breakdowns on what audiences want.
There are roughly a dozen rules restricting what brands can post in social media about the Olympics. Even hashtags and retweets are off limits.
With the growing popularity of social media, it is crucial for marketers to be innovative, and to look beyond traditional strategies.
Jose Cuervo was the latest brand to take to live-streaming with a secret concert to celebrate Cinco de Mayo. BuzzFeed attracted 800,000 real-time viewers on Facebook Live who tuned in to watch a watermelon explode after being slowly encased in rubber bands.
Snaplytics has unveiled an Influencer Tracking Platform that gives advertisers and influencers more campaign performance analytics on Snapchat and includes an influencer matching feature. The product will be free for influencers, but marketers will be charged.
Snapchat users can now incorporate the Bitmoji image generator into their accounts, giving brands an opportunity to introduce related organic content to engage users. Brands will be able to create their own Bitmojis to include in their stories and appeal to Snapchat users drawn to the icons.
Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more.
They then launch their business or new product with huge dreams to seriously rock the online world.
Marketers will continue to experiment and push boundaries as they look to address growing online consumption.
Brand interest in both long-form and super-short digital video revved up in 2017, a duality that is likely to endure in the months ahead as strategies gel around capturing the attention of online consumers.
It's clear that chat apps and chatbots have become increasingly more popular for businesses over recent years.
Chatbots offer a variety of benefits to the community management and customer services world. Active at all times (day or night) and ready to respond to customer inquiries, when done right chatbots can greatly improve your customer experience and offer an edge to your brand.
Instagram’s recent move to abandon a linear feed and move to an algorithmic timeline, akin to its big brother, Facebook, is an attempt to double down on engagement.