In his 53 years with Disney, Marty Sklar shows that Imagineers are crucial to long-term brand survival. “A brand is not something you buy,”Sklar said. “It’s something you buy into.”
In our increasingly digital world, social media is becoming an increasingly important business tool. The far-reaching power of sites such a Twitter, Facebook and Instagram, enables brands to interact with their customers, attract new ones and increase their exposure.
However, as much as these sites have the power to build a brand, if not used properly, they also have the potential to take it down. That’s the focus of this new infographic from Living Business, which explores the dos and don’ts of using social media for business.