Many businesses start blogging simply to appear current - after all, no one wants to be the industry laggard, and you certainly don’t want to miss out on attracting customers if all the hype about content turns out to be true.
So, you decide on a schedule and divide the work among your subject matter experts. The only requirement is to choose topics related to your business and produce quality articles that show off your brilliant team. Easy.
Most business owners, and and a few of us online marketers as well – who are concerned about search engine optimization and inbound lead generation – will obsess over the titles, keywords, and internal links used in their blog posts. And yet, many never stop to think about a critical conversion element that immediately draws attention and sets the mood: the image that accompanies the post itself.
While I wouldn’t argue that the image you feature – or pair – with your blog post is the most important piece of your content, I do think it’s a critical factor when it comes to attracting viewers and generating interest. Any way you look at it, it’s certainly not a part of the publishing process you want to overlook.
About a month ago, we fully revamped our company blog for the first time in about five years. Looking at our blog now versus its former design is like a night and day transition - while there was nothing “wrong” with the way it used to look and function, it was definitely time to hit refresh and bring our blog into the present.
Are you thinking about redesigning your brand’s blog, but not sure if it’s really worth the time and effort?
I’m always surprised when I visit a brand’s website and they don’t have a blog.
When I’m putting together proposals for new clients, I always include blogging and content writing as one of the most important items to budget for - there are so many reasons businesses benefit from hosting their own blog that they regularly update.
Publishing platform Woto has raised $800,000 (£500,000) as it hopes to become the leader in the middle ground between Facebook, Twitter, blogs, and websites.
The London-based startup lets you easily create standalone pages from scratch when you want — rather than having to set up a whole blog.
The startup says it’s aimed at social sharers who need more than the 140 characters that Twitter offers but less than a full website or blog.
The investment has been led by Ingenious Ventures and also included Galata Business Angels, a Turkish business angel group.
Content is a significant part of most marketing strategies, with content marketing leaders seeing 7.8x more traffic in today's digital marketplace.
But while a blog can educate, entertain, and inform an audience, it’s not the only media your content strategy should be focusing on. In fact, it’s just the starting point - that’s why 64% of marketers are now moving towards video and more than half of companies are considering engagement-first solutions like interactive marketing.