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20 social media rules you should never break

social media best practicesSocial is a relatively new channel, but there are already some essential rules for success. Here are your best practices for social media marketing from iMedia.



5 Email Marketing Best Practices for 2017

5 email marketing best practices for 2017

Email marketing is a tried and true method for engaging customers and attracting sales. It's also cost-effective and easy to use; it's no wonder that it's remained a top marketing asset for businesses large and small.

Yet, like every marketing endeavor, email adapts to changing customer preferences year after year. Now that we're well into 2017, it's time to address the latest email marketing best practices.

Best Practices For Referral Marketing on Social Media

best practices for referral marketing on social media

Referral marketing doesn’t just happen on its own. Just like other marketing promotions, your referral program needs to be promoted and fed into your various marketing channels. One of the most powerful channels of promotion is social media, and a social referral program is actually easy to promote.

Facebook Live is an effective tool if used right: 15 Best Practices

Facebook Live best practicesFacebook Live is garnering attention, but brands should use it only when they have a clear purpose, experts say. "Don't eliminate other channels, but think about Live as a complement," said Brian Shin, CEO of Visible Measures. Review these 15 Best Practices for Facebook Live.

How to Perk Up Your Dying Facebook Page

FB-page-7-3The way marketing is done on Facebook is very much different from how it’s done on television, radio, or in print. In order to effectively utilize the social media site as a marketing platform, you must know how to maximize its different unique features first. Only then can you have a stronger foothold in the online competition and rake revenues from social channels.

Because of the need for an exclusive advertising approach, most businesses tend to have difficulty reaching their desired goals after setting up a Facebook business Page. It’s therefore important to know what techniques can be used to make your Page fully functional.

LinkedIn Etiquette & Best Practices - 20 Do's and Dont's [Infographic]

new advances could point to the future of linkedins digital assistant tools

With all social networks, there’s a right way and wrong way to use them for business.

Understanding appropriate LinkedIn etiquette and best practices will make you more successful using the platform, and less fearful of making a mistake.

Snapchat Outlines Snap Ads Best Practices in New Video

snapchat launches new audio triggered lenses

Hey, are you looking to get into advertising on Snapchat, but are not sure where to start?

Well you’re in luck, because Snap Inc. recently published a new video which provides an overview of the entire Snap ads process, including best practices, presentation options and notes on their newer ad formats (including Story Ads).

The 3 Best Social Media Campaigns Of 2015 (So Far)

8-243bestEvery day, brands try to connect with consumers on their level, running campaigns on Twitter, Vine, Instagram, Facebook, YouTube, Pinterest and Snapchat. Whether it’s starting that conversation on a tablet, mobile device, or a computer — it’s not necessarily where you reach them, it’s more about how you engage them with your brand.

Here are some of the best social media campaigns that I’ve found produced by larger brands and exactly how the did it.

The Latest Social Media Marketing Best Practices You Need to Know [Infographic]

the latest social media marketing best practices you need to know

Every day, around the world, the typical digital consumer is on social networks and messaging services for nearly two hours. It’s up to you to reach them.

The first step in building this relationship is to get to know them. Listen, talk to influencers, and pay attention to keywords. Then use your analytics to get to know your audience better.