Sick of lonely nights at home browsing feeds? Free tells you which friends are…free…and let’s you ask if anyone wants to meet up without making you look desperate. Launching today on iOS, Free lets you announce plans or that you’re flexible, and group chat to organize your congregation. It’s like a green dot online status indicator for your real-life availability.
Free was co-founded by Path’s Danny Trinh, a true man-about-town with insights from his ex-employer’s missteps. “It was so frustrating. We were working on a core utility that everybody already had a behavior pattern for elsewhere” Trinh tells me.
A redefinition of luxury, the rise of health data, and a shift towards bringing design thinking in-house will each have a profound impact on business, government, and society in 2016.
When you study the successful apps and their history of how they got their first million customers, you can see many common threads between them.
In this article, I touch upon three such channels that will help you get your marketing started and help you scale user growth. Two factors play a key role here. One is focus. Working on these channels alone will ensure focus in your activities. Secondly, these channels bring in predictability in growth and user acquisition.
Instagram is one of the most powerful, engaging, and fast-growing social media platforms of the year. I’ve written before about it’s click-through rates (and how they compare to Facebook), tips on using Instagram, and a number of other IG-related topics.
But what about tools? With a few carefully selected tools, you can turn casual “brand-awareness Instagramming” into an actual Instagram marketing campaign. Here’s a list of a few Instagram tools that may be worth checking out.
App developers target second-screen users
App developers will continue to create emotion-provoking TV campaigns, such as Supercell's humorous Legend of the Lava Pup spot that stars James Cordon and Christoph Waltz. TV ads result in a 24% upturn in app installs after the first 10 minutes of broadcast, Fetch reports
The U.S. government's consumer protection agency has filed a lawsuit against Amazon for allegedly billing customers for unauthorized in-app purchases, many of which are made by children.
The Federal Trade Commission announced Thursday that it sought to refund millions of dollars in purchases made by children on their parents' accounts and put a permanent ban on Amazon's ability to bill for unauthorized in-app purchases.
The complaint said that Amazon keeps 30% of all in-app purchase revenue.
In the fierce battle for our mobile attention, Facebook has almost no peer.
Google and Facebook have similar total reach among U.S. adults, between 228 and 222 million monthly users. But Facebook stands alone when you combine time spent and total reach, even if you add Google and YouTube together.
Apple leaped into action after the Federal Trade Commission cracked down on iPhone and iPad apps that let kids spend their parents’ money without permission. Not even a week after the news broke in January, the company’s top lawyer quietly took aim — at a competitor.
“I thought this article might be of some interest, particularly if you have not already seen it,” Apple general counsel Bruce Sewell wrote to FTC Chairwoman Edith Ramirez and Democratic Commissioner Julie Brill, pointing to a report that criticized Google’s app store over the same issue of unauthorized purchases. The previously undisclosed email was obtained by POLITICO through a Freedom of Information Act request.
The next hot digital playgrounds for brands to explore in 2016
If you’re a brand looking for Web cred, you can’t go wrong with money, memes and messaging. That’s why marketers will be looking at a few apps and sites that remain under the mainstream radar, places like Imgur, Kik and Venmo.
While Mark Zuckerberg took questions from Senators, Facebook continued to implement changes in the wake of the Cambridge Analytica scandal.
Facebook may be the latest tech company eyeing your health information.
The social network is reportedly looking into creating a healthcare-related app and "support communities" on the site where people suffering from certain ailments would be able to connect, according to a Reuters report.
The "preventative care" would help users improve their lifestyles, it added.
As part of the broader Cambridge Analytica investigation, Facebook also committed to conducting a full audit of all apps which may have misused people’s data before the company introduced more restrictive policies for app creators in 2014.
Facebook is unveiling a new feature for users affected by a disaster or crisis to quickly let friends and family know they’re safe.
The tool, called "Safety Check," asks users who appear to be near an affected area to check in to let others know they’re safe or aren't in the disaster zone. Once users reply, their friends will see them marked as safe.
An unexpected consequence of our love of apps is that now there’s just too damn many of them. The app stores are overcrowded, leaving developers desperate for a way to get their games and utilities discovered. That is why the app install ad has become the lifeblood of the mobile platform business.
Big brands aren’t the only ones to suck up to anymore. No one buys a car or Coca-Cola on their phone, at least not yet, so proving the return on investment of mobile ads to these businesses is tough. There is one thing people will instantly plop down a few bucks for on the small screen, though: Apps.
Foursquare announced Thursday that CEO and co-founder Dennis Crowley is stepping down from his role as CEO, becoming the executive chairman.
The new CEO is Jeff Glueck, who has served as COO for the past year. Steven Rosenblatt will move into the role of President.
“This is the third girl I’ve dated in three weeks, and none of them know about each other.”
“I’m late. I don’t know how to tell my husband. Especially since he had a vasectomy.”
“Is Lucy the cutest dog?”
These are recent posts on the mobile confessional app Secret, posts which typically veer toward the salacious and should all have one thing in common: they’re anonymous and untraceable. Yet in the above three cases they weren’t.
Security researchers Benjamin Caudill and Bryan Seely were able to identify the names of their friends behind the first two posts. They also learned that the third post about “Lucy” came from the founder of Secret, ex-Googler David Byttow.
When it comes to platforms like Facebook, Flipboard and LinkedIn, the quantity of content doesn't matter. Those who understand the right content to share will come out ahead.
In an era when emails, Facebook posts, Tweets, LinkedIn connect requests and countless bleeping apps are screaming for more and more of our attention during the business day, the marketers who will succeed are the ones who understand how to consolidate and funnel target-grabbing content on the channels that matter. Content for the sake of producing content does not work anymore. Only content developed and delivered to support the target's content needs has high value.
Having problems with your favorite Instagram tracking app?
That could be because over the weekend Instagram changed its API rate limits – which, in layman’s terms, means that they’ve scaled back the amount of data developers can access at once.
As Facebook and YikYak try to grow a younger audience, a startup that taps into one of the key attribute of teen users – no money for data plans – is blowing up.
Jott, a messaging app that works without a data plan or WiFi connection, has caught on among junior high and high school students, according to co-founder Jared Allgood. He says the app more than doubled to half a million active users in March, up from 150,000 active users previous.
Periscope is developing an app for the new Apple TV, according to multiple sources. It will allow users to watch livestreams on their television that are broadcasted from Twitter’s Periscope app. You could consider it a coming of age moment, considering the acquired startup’s website is Periscope.tv
You’ll have to decide whether that’s helpful or creepy.
Maybe you forgot, but there was almost certainly a time when you were thrilled to download Evernote (“You mean I can make a note on my phone and the same note will be instantly available on my computer?”).
Today, the original release of Evernote - or Angry Birds, or Candy Crus, or whatever app got you hooked years ago - wouldn’t be all that impressive. We take them for granted.
Take just the other day for example, when Instagram launched face filters (a Snapchat clone in just about every possible way). Years ago, of course, this would have been revolutionary.
Here are just four of the ways user quality strategy leads to increased revenue.
In the battle for a share of the digital video market, Twitter appears to be taking a backwards step, with the company announcing the shut down of its TV apps on Roku, Android TV and Xbox on May 24th.
Vine's latest update introduced a ton of new features, the biggest of which is probably video import. iOS users can now upload any video from their camera roll directly into the app, and trim longer ones down to the six-second limit.
This, of course, does not mean the good ol' days of #AllNaturalVines are over — anything but! Vine allows a combination of outside videos and footage shot in-app, so really, it opens up doors to collaboration and more creativity.
With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big marketing frontier is the Periscope app.
As social media becomes less of an afterthought among brands and more of an essential ingredient in the marketing mix, it is increasingly difficult to stand out on these online channels.
There is only so much attention from consumers and customers to go around, and the social streams are overflowing with content in all shapes and sizes.
In 2015, popular online social networks will be reduced to serving for social branding, and a next generation of apps using peer-to-peer networking instead of cloud computing will be used for texting and image and video sharing.
The exodus from popular social networks will be accelerated by increasing revelations of both the storing and monitoring of personal communications by the government, and experimentation on users of social networks for the financial benefit of third parties. The exodus, like most all technological trends, will be led by the young and the tech-savvy, and the rest of the worlds’ users will slowly follow as technology inevitably spreads.
Yahoo unveiled a new app today called Livetext, where users can send each other video and text — but no sound.
To get a sense of how it works, we spoke to Yahoo’s Arjun Sethi (formerly co-founder and CEO of MessageMe). He and I even had a short little Livetext session. Sethi also explained the opportunity he sees in taking the audio out of video messaging.