After, reportedly months of negotiations on music rights, Facebook has announced a range of new agreements in recent weeks.
Deals are now in place to enable sharing of music content from Universal and Sony, which will be added as part of Facebook's new 'Sound Collection’ audio library.
Publishers have long seen it coming, and Facebook has made no secret about it, but now The Social Network has confirmed that they’ll be making concerted moves to show users more posts from people they know - and fewer posts from Pages.
Facebook continues to put more focus on groups, with CEO Mark Zuckerberg previewing their in-development groups tab, which will soon be made available within the main app.
After Twitter announced their new Ad Transparency Center earlier this week, which will give users access to more insight into how organizations are using their platform for promotional purposes, Facebook has announced that it too will be upping it’s transparency efforts, in the wake of the investigation into how both networks were used to spread political messaging ahead of the 2016 US Presidential Election.
Similar to Twitter’s approach, Facebook’s looking to provide a new way for users to see all ads any business is running on the platform at any given time, with a new ‘View Ads’ option to be added to Pages.
So this could be problematic.
In the second installment of their explanations of coming changes to the News Feed algorithm, Facebook's detailed how it plans to rank news sites by trustworthiness, in order to determine whether they get a distribution boost, or penalty.
At their second annual Social Good Forum, held in New York earlier this week, Facebook announced a new set of tools for non-profits and community organizations, some of which may have extended application beyond their initial use case.
After already announcing music sharing deals with Universal Music Group, Sony/ATV and Global Music Rights this year, Facebook has now added another music partnership, this time with Warner Music, home to huge collection of tracks from some of the world’s biggest artists.
It doesn’t get as much consideration as other social platforms, but Reddit can hold significant value, and is worth considering in your wider social media marketing efforts.
While Snapchat has come under increasing pressure from Facebook of late, the fact of the matter is that it remains a key platform for younger users. A recent report from Piper Jaffray showed that Snapchat remains the platform of choice among American teens – by a significant margin – despite the growth of Instagram Stories.
As such, despite more downbeat market expectations, Snapchat remains a key consideration for businesses looking to connect with younger audience groups - which is why Snap’s latest deal with NBCUniversal makes perfect sense.
As social media platforms have come under more intense scrutiny than ever before as part of the probe into how foreign operatives sought to influence the 2016 US Presidential Election, one of the key issues that’s been highlighted is the use of bots and automated systems to help spread fake news and amplify specific messages.
In the battle for a share of the digital video market, Twitter appears to be taking a backwards step, with the company announcing the shut down of its TV apps on Roku, Android TV and Xbox on May 24th.
Pinterest recently announced that hashtags are now a working feature on the platform. The announcement will enable Pinners to easily discover new content, as well as ensure their content is seen by more, yet relevant users.
The focus of the announcement is clearly rested on users, however, the clear winner here is Pinterest.
With digital video consumption rising, both Facebook and Twitter have been working to get in on the action by pushing their own, original content offerings, signing a range of programming partnerships, with a particular focus on live-streaming.