Stop me if this sounds familiar: You hear everybody talking about how great an opportunity YouTube advertising is. After all, this video-sharing website claims that more than 4 billion videos are viewed each day. That actually bigger than Facebook's reach (and growing).
As marketers, we're always in search for new and innovative ways to get our brand message out in front of our target audience.
Snapchat has been the obsession among social media marketers for the past few years - and for good reason. It's functionality, ease of use and easy to digest content presentation has helped the app establish a significant user base, users who now send more than 3 billion Snaps daily.
What are the key ad trends to be aware of in 2018?
There are always new tools and tricks to try, and evolving technologies which are changing consumer behaviors.
So you want to send paid traffic to your website? That’s great! Given the amount of digital noise online today, expanding your digital marketing campaigns by putting your message directly in front of your target audience with paid ads is a powerful technique, and you’ll find that Google AdWords makes it easy to get up and running with this approach.
Unfortunately, though, just because it’s easy to open up an Adwords account doesn’t mean that it’s easy to generate a positive return on investment using this service.
The downward spiral of digital ad rates and need for advertisers to get their message noticed has turned many publishers’ sites into the online equivalent of the Las Vegas strip, with overlay, interstitial and pushdown ad units.
But with more consumers using ad blockers, enabled by Apple’s recent move to enable the function on its mobile phones and tablets, some publishers and agencies foresee a dampening of the use of such ad units.
There's a battle raging over the Internet right now — one that pits a multibillion-dollar industry against a few lines of code.
On the surface, the sticking point is whether or not people should have to look at the pop-ups, banners, autoplay videos and the other attention-grabbing ploys that subsidize most free websites. The tools that enable them not to do so are easier than ever to use.
According to Snapchat co-founder and CEO Evan Spiegel, ads are finally coming to the ephemeral messaging app.
"People are going to see the first ads on Snapchat soon," Spiegel revealed in an interview at the Vanity Fair New Establishment Summit, although he did not set a precise timeline for the rollout.
Unlike Facebook -- which allows advertisers to target specific users based on a wide range of factors including, recently, their exact coordinates – Snapchat's ads will not be targeted, Spiegel said.
Sid Patil is an interesting character.
Head of data science at Twitter (the TellApart division: TellApart was recently acquired by Twitter), Sid held senior analytics posts at DemandTec (acquired by IBM) before becoming chief science officer at Freshplum (acquired by TellApart). You could say that he’s an acquired talent.
Advertisers on Facebook see the emerging method of sequential mobile advertising as a way to better control their branding message with consumers on social media.
Sequential video advertising allows marketers to place targeted video ads in front of a user when they click an ad on their mobile device. Based on what the person clicks, and what the product or message is, marketers are then able to follow up with similar video ads as they hop from one device to another.
Facebook users who consistently engage with content related to the holiday shopping season may soon see that reflected in the ads they are served by the social network.
Facebook said the segment will run from Thanksgiving through New Year’s Day, giving brands a way "to reach the most engaged and scaled audience related to the season, such as holiday planning and retail-related activity."
Advertisers: Do you believe this new ad-targeting segment will be useful?
Facebook is unveiling an improved version of its Conversion Lift measurement tool, which first launched in January. Previously, Facebook allowed you to measure whether your ad campaign was actually improving online and offline sales. Now, you can also test different ads to find the best approach.
How would you like to quickly learn all of the most important social strategies and success metrics? These three social media cheat sheets featuring Twitter, Facebook, and LinkedIn explain how to drive your brand, optimize your ads, and automate your social activities.
In these cheat sheets, you'll learn tips for mastering social, such as:
- Building your brand presence and fan base
- Advertising and optimizing your ads
- Best practices for creating a voice
Here's to your success!
Advertisers worldwide will spend $545.40 billion on paid media in 2014, according to new figures from eMarketer. Total media ad spending will increase 5.7%, eMarketer projects, more than doubling its growth rate of 2.6% from a year ago.
Several factors will drive this year’s growth in total media ad spending—not only the worldwide advertising frenzies attached to the FIFA World Cup and, to a lesser extent, the Winter Olympics, but also the steady increases in online and mobile advertising as consumers globally shift their attention to digital devices.
Advertising is all about tapping into consumer markets, finding out what makes them tick, and using that info to create convincing ad campaigns. This is much harder than it sounds, especially when entire demographics are proving impossible to reach. For example, millennials are notoriously difficult to connect with – and there’s a lot of them. In the U.S., they make up 25% of the population.
How can marketers make the most of market research and come up with captivating campaigns? This is where Artificial Intelligence comes in. AI is designed to find answers to complicated questions, and can handle mass datasets like those accumulated by marketers and advertisers. But how can AI enhance ad campaigns, and how will this disrupt advertising?
An unfortunate reality for page administrators on Facebook is the need to deal with negative comments, but deleting those comments or disabling them altogether is a mistake.
ASPEN — Photo-sharing network Instagram still hasn't fully rolled out its strategy for selling ads on the service. But CEO and cofounder Kevin Systrom has revealed that he has an unusual and unprecedented amount of control over photo ads before they go up on the service.
"I'm looking at every ad," Systrom told the Fortune Brainstorm Tech conference at the Aspen Institute on Tuesday. "We implemented that early on." He added that he had the power to reject or suggest changes to the content.
Being able to laugh at ourselves is a tricky trait to nurture, but it can help people connect with us more – and it’s the same for brands and consumers.
Over the past few years, there's been an upward trend of brands that make fun of themselves in ads in order to create deeper, more meaningful connections with their audience - or more specifically, their Millennial audience.
The introduction of ads into Instagram feeds in Australia may threaten the comfortable relationship many users have with the social media platform. How can brands make sure they get the basics right?
I have a confession: I'm in a relationship with Instagram. It's there when I wake up in the morning, and there as I go to sleep at night. It's there when I need a little respite in my day, or to share moments of joy in my life. And it's there on the couch with me when I'm watching TV.
done experimenting and is ready to ramp up ad revenue. It’s making three big changes today to attract marketing dollars from around the world and other ad mediums. Finally, Instagram will make back the money Facebook spent buying it.
After an eMarketer forecast predicted Instagram's revenue soon outpacing Twitter, and Twitter's disappointing Q2 reports, many marketers may shy away, which could be a big mistake.
While it's been a banner week for Instagram, Twitter's latest numbers show the social media platform falling far short of expectations. However, some experts say that marketers should think twice before fleeing from Twitter toward Instagram's greener pastures.
Some Instagram users are reporting having briefly seen a banner advertisement within the Instagram application which pointed to a new app called “Bolt,” described as a “one tap photo messaging” app. Next to the app’s name and description, a download button linked out to a non-functional URL on the Google Play store.
The current speculation being shared around the web is that Bolt is a new application soon to be released by Instagram. However, it also seems likely that the Bolt leak was a test involving an expansion of Facebook’s app install ads to the company-owned Instagram platform.
Snapchat is a monster. According to the social media giant, over 166 million people use the app every day to connect with their friends and explore curated content from top publishers. Snapchat users also spend an average of 30 minutes on the platform daily.
Probably the most mind-boggling stat is that Snapchat reaches 45% of all 18 to 24 year old social media users in the U.S, according to eMarketer.
As we live more of our lives on the Internet, more of our personal data is being stored there. Just who should have access to that data -- and for what purpose -- is one of the most important and controversial issues facing the modern consumer. Yesterday, Yahoo CEO Marissa Mayer managed to tread a diplomatic line through that minefield.
Each individual is the owner of his or her personal information and ought to have the right to withhold it from companies, but if a person prefers to maintain the strictest standards of privacy on the Internet, then his or her experience online will be subpar, said Mayer, speaking at an Advertising Week event at the Times Center in New York City.
Mobile advertising will make up nearly 10% of the U.S. ad market by the end of the year, surpassing newspapers, magazines, and radio for the first time, according to research firm eMarketer.
The overall advertising market will grow 5.3% this year to $180.12 billion, eMarketer says, bolstered by gains in mobile and TV advertising. That increase marks the first time since 2004 that the U.S. ad market has grown over 5%.
Pinterest has brought on a new executive to manage the technology its marketing developer partners use to power advertising campaigns on Pinterest.
Michael Akkerman, formerly a vice president at Kenshoo, will help manage the technology and relationships with the company’s advertising partners that are using its APIs. The company started its Marketing Developer Program earlier this year that gives its partners access to better tools to manage those campaigns on Pinterest.
Advertisers are going to have a lot more to work with on Pinterest starting today.
The company is rolling out several new tools and pricing options for advertisers today. Perhaps the biggest of them is Pinterest’s take on a new video-like Promoted Pin — but, not in the way you might expect.
After posting better than expected revenue numbers in their latest performance report, Snap Inc., the parent company of Snapchat, is now taking the next step in its monetization efforts by opening up its advertising API to all.
And yet, much to the chagrin of those studies (one of which may have been “deeply flawed”), readers of Ad Age now say that social media is “cautiously” on the rise. It was the pub’s fifth “major survey of market attitudes” toward social media.
Advertising has shaped our society - it's become part of global culture and is now deeply ingrained in our day-to-day existence.
Are you using Facebook Ads to grow your business? If not, you should be - Facebook has a wide range of great ad formats, targeting options, and campaign types.
Here are my top 10 favorite Facebook advertising features to consider in your marketing.
Yesterday evening Snapchat chief executive Evan Spiegel sat onstage at Vanity Fair’s New Establishment Summit and made headlines with his statement that ads will be coming “soon,” and that they’ll be in the app’s Our Story feature.
He also added that they would not be targeted to users based on tastes, and from his description, they will not interrupt users’ one-on-one communications.
Now, this isn’t all that shocking. When Snapchat introduced Our Story back in June, it was pretty darn obvious that the feature would become an occasional billboard.
When you’re getting started with Facebook advertising, it’s hard to know which types of ads will drive the most return for your investment.
And, honestly, it can be confusing. Where do you start? Should you boost a post or should you create a specific, targeted ad campaign?
The advertising technology industry lives in dog years. In the last seven years, automated ad buying has gone mainstream, leaving marketers wrestling with the complexities of the new and rapidly evolving programmatic advertising ecosystem.
Faced with challenges like pinpointing where exactly ads are running and dodging bots, this new ecosystem remains in the early stages of exploration.
Facebook has the most advanced ad targeting options, Twitter is a popular choice, and Instagram is rising. But are you also aware of the depth of ad options available on LinkedIn?
While LinkedIn’s audience is more specific than other platforms, with a clear professional focus, the network’s always evolving, and its ad tools now provide a range of targeting and focus tools – including their recently introduced website demographics.
This story originally appeared on Reuters
Facebook Inc, which closed its acquisition of mobile messaging service WhatsApp on Monday, has no near-term plan to make money from the service, Chief Executive Mark Zuckerberg said on Thursday.
Zuckerberg, who is visiting India to participate in an event to boost Internet usage, did not give details.