Whether you like it or not, Facebook knows a lot about you. A study released back in 2015 showed that your Facebook Like profile could reveal intricate details about your psychological make-up and preferences, finding, ultimately, that Facebook knows you better than your family, your friends, even your partner.
In fact, in some instances, Facebook data revealed more about a person than they even knew about themselves.
If we've learned anything this year, its that Facebook has a lot of data on a lot of people - and that data, when used for targeting specific messages, can be highly effective.
Pinterest is enabling advertisers to retarget consumers on the platform who have visited their brand's website or app, or who share similar characteristics. Advertisers will also be able to use data from LiveRamp and Epsilon to facilitate ad retargeting.
Facebook introduced two new features to aid advertisers seeking to target new countries.
Facebook’s adding two new Custom Audience creation options, with ‘Dwell time’ and ‘Link sharing’ added to the listing for some users.
First spotted by The Next Web’s Matt Navarra, the new options provide more ways to hone in your Facebook ads on likely more responsive groups.
The digital world is rumbling as a result of the recent Facebook data scandal. A quick synopsis: Facebook essentially allowed a third party to collect and use data in a way that could have influenced U.S. voters. This is why we can’t have nice things.
The flurry of activity in response to the Cambridge Analytica case continues at Facebook.
In addition to updating their privacy controls, halting bot and app approvals and conducting forensic audits of previously approved apps, Facebook has now also announced that they’re removing the option to utilize third-party provided data within their own ad tools.
Facebook has this week announced that it’s suspending the ability to target ads by excluding racial groups in order to give them time to investigate the issue. Again.
For the second time in the last year or so, an investigation has shown that Facebook’s intricate ad targeting options can be used to skirt federal laws, specifically in regards to housing.
It feels somewhat uncomfortable to be talking about Facebook’s advanced ad targeting since the Cambridge Analytica scandal, as if, by discussing a potential new feature, you’re somewhat complicit in their dubious data mining.
LinkedIn Account Targeting now lets advertisers using Sponsored Updates or Sponsored InMail target up to 30,000 relevant companies in a campaign. It's the first time the platform has allowed marketers to merge their own data into campaigns. "I would say this is slowly opening up the walled garden -- with more to come," said Lindsey Edwards of LinkedIn Marketing Solutions.
Pinterest followed the ad-targeting features it introduced in June with new retargeting additions and improvements, announced Wednesday.
As the investigation continues into how social media platforms were used to push political ads in the lead up to the 2016 US Presidential Election, Twitter has announced a new approach to ad transparency which will help raise awareness of political content, and how their ads are being used more generally.
While most of the scrutiny has fallen on Facebook, Twitter, too, has been caught up in the political advertising probe – in particular, how Twitter bots were used to amplify specific messages.