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Facebook Found Two New Errors in Their Ad Metrics, Issued Refunds

facebook found two new errors in their ad metrics issued refunds

Facebook has once again been forced to issue refunds to advertisers due to errors in their ad measurement systems.

As was well-publicized, Facebook reported a range of issues with their ad metrics late last year, which also resulted in them issuing refunds. At that time, Facebook explained that the issues were relatively limited, but still, with every mistake, even the smallest one, it further erodes advertiser faith in all of Facebook’s stats. If you can’t trust their figures on one front, can you trust their other data points?

Media Ratings Council Confirms First Stage of Facebook Ad Metrics Audit

facebook expands community boost local education program to more us

While Facebook’s working to reassure users that their personal data is safe in the wake of the Cambridge Analytica scandal, the company is also continuing its efforts to assure advertisers that the data it provides on ad reach and response is accurate.