Incorporating strong visual content into your social media posts helps give them the edge they need to stand out from the thousands of other posts competing for attention in your followers' news feeds. Your audience members are much more likely to stop scrolling endlessly through their social media feeds and actually look at your post when they see an image that catches their attention.
Visual content is a great supplement to your text in a social media post, while it can also help you convey information more clearly and efficiently.
To help you maximize your visual assets, here are five, free digital design tools are worth investigating.
Visual marketing is a primary source for customer engagement in the modern age. A necessary component for competing online, visual content is the best way to distinguish yourself from the crowd. The question is, how do you make your content the best when so many others are pushing to do the same thing?
As you likely already know, visuals are now an essential element of any social media marketing strategy. Initially, long, text-based posts were the primary communications option on Facebook, which were soon replaced with short and spicy messages, ala Twitter. And with the passage of time, and the development of technology, we've seen that shift move towards more visual based content - first images, now video - in accompaniment, and often replacing entirely, text.
But despite the rise of social networks, and the changing interactive landscape, there are many companies and brands that are still struggling to generate leads from the medium. But you can stand out with the help of well designed and crafted visuals.
These days, just about every business needs to create visual content.
Status updates, YouTube videos, blog posts, it’s all content and it’s created by everyone, including all of the top brands.
To help narrow your focus, check on the infographic from Canva below. From quote cards to infographics, this helpful list is designed to inspire your next visual project.
If you haven't heard, visual content can significantly boost the results of your digital marketing efforts. Infographics, videos, data visualizations, and other forms of visual content can generate tons of engagement and attract visitors, and links, to your site.
More importantly, visuals help tell your story. Visual content can be an incredibly powerful marketing tool, one that helps your target audience remember you – likely better than a 1,000 word text article alone ever could.