If it’s “word power” you’re hoping to achieve, 100 Ways to Improve Your Writing, by the late Gary Provost, is the ultimate manual - it’s the best writing guide I’ve ever read.
If you read my stuff, you know the subject is near and dear to me. If I can give you pointers to improve your writing, you know I will. It’s my job to improve your word power. I can do it for you, with you, or consult you on it.
Provost’s book, published in 1985, includes a chapter titled. “12 Ways to Give your Words Power.” Who doesn’t want that?
How awesome would it be to wave your magic content marketing wand and make each of your blog posts go viral?
Yeah, that's never going to happen. Sorry.
Earlier this month, online lender Kabbage went where few businesses seldom go on their company blogs and published an 8,000+ word blog post.
Have you ever heard your own voice on a recording and been horrified by what you sound like? Our voices sound different to our own ears than to others’ because when we speak, our own bony skulls get in the way and change the way our inner ears interpret the sound waves. (Or, umm, something like that.)
The truth is that the voice you hear on a recording is the way you really sound to the rest of the world. When you’re speaking aloud, you’re literally the only one who hears your voice the way you hear it.
We live in the era of content marketing.
This new age of inbound marketing has created a flood of posts from businesses on the web. With more and more businesses getting involved every day, the online world is becoming an incredibly noisy place. According to some estimates, 86 percent of business-to-business companies use content marketing.
I spent Thursday evening editing a blog post for a new client looking to re-establish his online presence.
His original draft contained the primary elements to convey his message, but like many people who don’t write for a living, he struggled to make it ‘blog-worthy.’
Anyone can put together a social profile and be online, but we all know that stories are what people connect to. While algorithms change and new ways to market may develop, stories remain as the way of connecting with people, drawing people in and keeping their interest.
That’s why before you truly delve into “being social,” you need to come up with a content strategy.