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4 Steps You Can Follow to Generate Leads on Facebook [Infographic]

4 steps you can follow to generate leads on facebookAre you posting to Facebook for your business, but not getting any serious engagement with your audience?

Do you know how to boost a Facebook post, but have stayed away from Facebook’s Power Editor and other ad management interfaces?

If so, then this new infographic is for you.

5 Questions Every Facebook Ad Must Answer

5 questions every facebook ad must answer

Facebook ads offer significant opportunities for brands to reach highly specific, targeted audiences. But the key to success is in the detail - while there are a wide range of options to utilize, this means there's also a huge array of variations to consider, which can make the process confusing for those unfamiliar. In some cases, this can lead to less than optimal targeting, while some people simply choose the basic options and hope Facebook will automatically generate results.

This is not the best approach.

To truly maximize your Facebook ads, you need to understand the purpose behind each campaign, the intent, and the measures you'll use to calculate their success (or failure).

6 Important Facts about Facebook and Local Presence Management

6 important facts about facebook and local presence management

OK, I'll admit it – I am a 59-year-old Facebook junkie. Facebook's success in the last decade has been nothing short of extraordinary, and I’ve been on the bandwagon ever since I discovered it. As a matter of fact, it's hard to imagine a world without Facebook. I use it both personally and for my business, daily.

At first, I wondered if Facebook would go the way of MySpace, but all that negative thinking is far behind me. Today, even Google struggles to compete with them, failing to take any significant market share with the rollout of their Google+ platform in 2011.

8 Tips to Help You Harness the Power of Facebook Live

8 tips to help you harness the power of facebook liveJust because Facebook Live is accessible from an app on an iPhone, that doesn't mean that a brand’s live broadcast should have the quality of an iPhone video.

Facebook Live is not an excuse to deliver sub-par content, but rather a unique platform which enables you to deliver material content instantly, and to a large group of people, giving them an immersive experience, and giving you the ability to interact with your followers in real time.

9 Ways to Use Automation to Optimize Your Facebook Ads [Infographic]

9 ways to use automation to optimize your facebook ads

Creating new campaigns on Facebook at scale, and ensuring that the tracking works properly, can be repetitive and time-consuming. Launching and managing Facebook campaigns typically involves performing several manual tasks in Ads Manager or Power Editor, tasks which eat into your valuable time, which may be better spent analyzing results and focusing on strategy.

Having a checklist is necessary to keep from overlooking an important step, but often, a comprehensive Facebook checklist can turn into multiple pages of bullets and sub-bullets. Surely, every social media professional dreams of editing that list down.

A Quick Guide to the Different Facebook Ad Objectives

a quick guide to the different facebook ad objectives

As of this writing, there's no more cost-effective way to reach a targeted group of consumers than Facebook Advertising. Facebook has a great, data-backed ad platform that can drive some serious business results when used properly.

But in order to maximize your Facebook ads, you must understand the different Facebook ad objectives and how to use them. Using the wrong ad type can cause a campaign to grossly under perform, thus wasting time and money.

Facebook's Rolling Out Group Membership Questions to Improve Filtering Process

facebooks rolling out group membership questions to improve filtering processBack in January, we reported that Facebook was testing a new application questionnaire feature for Facebook Groups to help refine and improve the group membership process. That test appears to have gone well – this week, The Social Network has confirmed that Group membership questions are being rolled out to all users.

As reported by TechCrunch, group admins will now be able to pose up to three questions for people requesting to join their Group to answer – this is what the layout of those questions looked like in the initial test phase.

Facebook's Testing a New 'Topics to Follow' Option to Get More Content into Your News Feed

facebooks testing a new topics to follow option to get more content into your news feed

In a recent session on Facebook’s News Feed algorithm and how it works, News Feed VP Adam Mosseri noted that one of their key areas of focus for News Feed moving forward will be discovery and helping users uncover more relevant information from Pages and people they don’t follow.

As explained by Mosseri:

“We want to a better job helping people learn about stuff that they might not even know exists yet, but they would love or find interesting or meaningful in their lives”

Inside Facebook’s 10-Year Master Plan [Infographic]

inside facebooks 10 year master plan

Do you know about Facebook’s 10-year master plan?

Most people don’t, but understanding the basic outline of Facebook’s plan can be a major advantage for marketers who are playing the long game.

You see, most businesses are so focused on day-to-day operations and Facebook’s last feature launch that they aren’t able to strategically plan for their business’s future with the advertising giant.