Are you posting to Facebook for your business, but not getting any serious engagement with your audience?
Do you know how to boost a Facebook post, but have stayed away from Facebook’s Power Editor and other ad management interfaces?
If so, then this new infographic is for you.
Facebook ads offer significant opportunities for brands to reach highly specific, targeted audiences. But the key to success is in the detail - while there are a wide range of options to utilize, this means there's also a huge array of variations to consider, which can make the process confusing for those unfamiliar. In some cases, this can lead to less than optimal targeting, while some people simply choose the basic options and hope Facebook will automatically generate results.
This is not the best approach.
To truly maximize your Facebook ads, you need to understand the purpose behind each campaign, the intent, and the measures you'll use to calculate their success (or failure).
There are so many ways to connect with your audience on Facebook, one of which is starting a dedicated Facebook group. Creating a group solely focused on talking to your customers, and sharing content they will love, can add real value to your business, and with Facebook's more recent updates to groups - including the ability to link groups to Pages - they're now a more viable consideration than ever.
The biggest mistake many businesses make is creating a group and then just spamming members with links to their website. This is not what a Facebook group should be about.
Whether you like it or not, Facebook's standalone Messenger app is an essential part of a full FB experience on iOS.
Below, we take a look at a few ways you can super-charge the way you use Messenger.
1. Mute notifications for a set period.
OK, I'll admit it – I am a 59-year-old Facebook junkie. Facebook's success in the last decade has been nothing short of extraordinary, and I’ve been on the bandwagon ever since I discovered it. As a matter of fact, it's hard to imagine a world without Facebook. I use it both personally and for my business, daily.
At first, I wondered if Facebook would go the way of MySpace, but all that negative thinking is far behind me. Today, even Google struggles to compete with them, failing to take any significant market share with the rollout of their Google+ platform in 2011.
Just because Facebook Live is accessible from an app on an iPhone, that doesn't mean that a brand’s live broadcast should have the quality of an iPhone video.
Facebook Live is not an excuse to deliver sub-par content, but rather a unique platform which enables you to deliver material content instantly, and to a large group of people, giving them an immersive experience, and giving you the ability to interact with your followers in real time.
Creating new campaigns on Facebook at scale, and ensuring that the tracking works properly, can be repetitive and time-consuming. Launching and managing Facebook campaigns typically involves performing several manual tasks in Ads Manager or Power Editor, tasks which eat into your valuable time, which may be better spent analyzing results and focusing on strategy.
Having a checklist is necessary to keep from overlooking an important step, but often, a comprehensive Facebook checklist can turn into multiple pages of bullets and sub-bullets. Surely, every social media professional dreams of editing that list down.
As of this writing, there's no more cost-effective way to reach a targeted group of consumers than Facebook Advertising. Facebook has a great, data-backed ad platform that can drive some serious business results when used properly.
But in order to maximize your Facebook ads, you must understand the different Facebook ad objectives and how to use them. Using the wrong ad type can cause a campaign to grossly under perform, thus wasting time and money.
Back in January, we reported that Facebook was testing a new application questionnaire feature for Facebook Groups to help refine and improve the group membership process. That test appears to have gone well – this week, The Social Network has confirmed that Group membership questions are being rolled out to all users.
As reported by TechCrunch, group admins will now be able to pose up to three questions for people requesting to join their Group to answer – this is what the layout of those questions looked like in the initial test phase.
In a recent session on Facebook’s News Feed algorithm and how it works, News Feed VP Adam Mosseri noted that one of their key areas of focus for News Feed moving forward will be discovery and helping users uncover more relevant information from Pages and people they don’t follow.
As explained by Mosseri:
“We want to a better job helping people learn about stuff that they might not even know exists yet, but they would love or find interesting or meaningful in their lives”
Do you know about Facebook’s 10-year master plan?
Most people don’t, but understanding the basic outline of Facebook’s plan can be a major advantage for marketers who are playing the long game.
You see, most businesses are so focused on day-to-day operations and Facebook’s last feature launch that they aren’t able to strategically plan for their business’s future with the advertising giant.
On its surface, Facebook’s News Feed algorithm appears as a helpful tool that delivers only the information most likely to appeal to its users’ unique likes and personality. It’s the ultimate customer-centric device.
“Our goal is to build the perfect personalized newspaper for every person in the world,” Facebook CEO Mark Zuckerberg explained in a public Q&A in 2014. “We’re trying to personalize it and show you the stuff that’s going to be most interesting to you.”
Zuckerberg has also revealed that to achieve this level of personalization, out of the 1,500 or more stories aimed at each personal profile every day, Facebook delivers only a fraction of that. Adding all 1,500 to your News Feed would make the platform overwhelming and drive users away. This means each post you see on your News Feed won out over more than a thousand others.