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3 Steps to Help Maximize the Use of Influencers in Your Marketing Process

3 steps to help maximize the use of influencers in your marketing process

Influencers are the new celebrity endorsements. By leveraging key leaders in your industry, who have their own, engaged audience, you can strategically get your brand in front of new eyeballs - and fast. These consumers will also be more receptive to your content because of the trust already established with the influencer.

When done correctly, these collaborations can yield incredible returns for businesses who implement them.

Influencer marketing can energize and improve your social media marketing efforts to connect with today’s consumers. Incorporating such tactics now can cement your company’s growth for long-term success.

4 Key Ways to Connect with Influencers and Maximize Your Influencer Marketing Efforts

4 key ways to connect with influencers and maximize your influencer marketing efforts

If you’ve ever tried to execute an influencer marketing campaign, you know that the hardest part is often connecting with the right influencers in the first place.

Since your relationship with the influencers can impact the authenticity and effectiveness of your campaign, you need to build genuine connections with them. But how can you do it?

7 key traits it takes to be a ‘multi-preneur’

7-12multiAs an executive coach working with innovators and influencers, I’ve been engaged by several multi-preneurs over the years. Each time I’ve been fascinated with their drive, focus, and ability to achieve. While there are some famous multi-preneurs, like Elon Musk or Richard Branson, there are also many entrepreneurs quietly emerging from obscurity to successfully helm more than one business simultaneously.

7 Strategies for Effective Influencer Marketing

7 strategies for effective influencer marketing

One of the keys to effective influencer marketing (aka getting real results) is doing it authentically.

But just what does that mean?

Being authentic in your influencer marketing efforts means investing the time to learn as much as you can about each influencer you want to reach out to, and then communicating with them in a personalized manner that works to establish, and then build a real relationship with that person.

7 Tactics to Connect With Decision Makers on LinkedIn

1-147LinHave you been wasting a lot of time and energy trying to get in touch decision makers in your target market?

Do you struggle with figuring out who is the right person to reach out to in a company that could facilitate an introduction to the decision maker?

If you are like many entrepreneurs, business owners and sales professionals, you may be struggling to find and connect with those all important decision makers that are essential to your ability to make a sale.

A matchmaker between influencers and brands finds $1.5M through a matchmaking funding site

6-5matA Los Angeles-based startup, which specializes in matching handpicked influencers with a handful of brands, has landed its first $1.5 million through a matchmaking funding site.

The Influential Network is a mobile-first marketplace that non-exclusively handles about a thousand online celebrities who have a lot of followers on Twitter, Instagram, Vine, or Snapchat. About 25 brands or their agencies are currently signed up on the marketplace.

How to Connect With High-Profile Influencers

1-8InfluLike this article? Find more great tips by subscribing to my blog here.

Networking isn’t just vital to career success. It is also crucial for getting things accomplished. It's making change in relationships, organizations and the world.

I have spent much of my career honing the skills of networking and connecting with influential people who are well respected in their industry or discipline. In the beginning, there were a lot of things I didn’t understand. I studied, read and got advice from everyone I came in contact with. I learned everything I could about how to run a successful business (based on selling products via webinars), and worked my tail off to connect with anyone who I could help build their business.

Instagram Influencer Rates and Engagement [Infographic]

instagram influencer rates and engagement

With influencer marketing on the rise, one of the key questions is how much should you be paying your influencers? And be extension, how much, exactly, are influencers actually making from their posts?

The team at influence.co have sought to provide some perspective, analyzing their data pool of 2,885 influencers to provide a range of insights into average influencer post rates by follower count, average rate by vertical, engagement rates and more.

It's an interesting overview of the influencer marketplace - while not definitive, the numbers here do give some indication of what influencers are actually earning, and what you might expect to pay in a similar influencer arrangement.

LinkedIn Publishing Platform Now Accessible To 230 Million Members In All English-Speaking Countries

1-8LIEarly last year, LinkedIn opened up its publishing platform to all members, initially arriving for a selection of English-language speakers on the network. Previously, access to the blogging platform had been limited to a small, editorially selected group of “Influencers” like Richard Branson, Bill Gates and Barack Obama. Today, the company says that it has reached one million posts, and now, it’s expanding access to all members in English-speaking countries. The expansion means that 230 million English speakers are able to publish on LinkedIn going forward.

Social Media Micro-Influencers: What Are They and Where do you Find Them?

social media micro influencers what are they and where do you find them

Social media influencers are all the rage right now, with marketers and businesses clamoring to utilize influencers to promote their products or services in order to reach a larger audience.

As a small business, however, it can be difficult to get those big names to help support you – and that’s where micro-influencers come in.

In this blog post, we’ll look at what social media micro-influencers are, where to find them and how they can help boost your outreach strategies.

The Myth of Social Media [Slide Show]

social media mythA majority of consumers say they are not influenced by Facebook and Twitter. 94% say they use these platforms to connect with friends and family; 62% say these sites have no influence at all over their purchase decisions.

So what IS the truth about Social Media?

The Ultimate Listing of Paid Influencer Marketing Solutions

the ultimate listing of paid influencer marketing solutions

The below technology vendors were part of the native advertising technology landscape research presented at the beginning of the year. One of the categories that falls under the native moniker is paid influencer marketing or influencer advertising.

There are plenty of earned media influencer marketing solutions out there that merely identify influencers and/or track them. It’s then up to the brand to reach out and pitch them on why they should participate in an influencer program.