Some valuable parental life lessons translate well into fundamental strategies for social media. Use these basic principles to effectively connect and engage with your audience.
When I give presentations on social media, I often refer to Dale Carnegie's How to Win Friends and Influence People. After all, so much about social media is about building strong relationships with others. And that's what Dale preached as well as anybody, especially in his classic book.
With more than 500 million members, and a focused, professional audience base, LinkedIn is a must for most companies, but especially those in the B2B sector. But developing a presence on LinkedIn can be hard – LinkedIn is not Facebook, it’s not Twitter. You don’t win on LinkedIn by being the most entertaining or posting the best photos (necessarily).
So how do you maximize your LinkedIn efforts – what should you be publishing to your LinkedIn company page?
At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. We are “pull” (inbound) marketers to the core and this philosophy has served us well. Of course, we do lots of “push” (outbound) marketing for clients, but we try to move them in the direction of pull marketing in order to drive awareness and leads up and drive new customer acquisition costs down.
While we don’t incur direct marketing or sales expenses, there is definitely a cost in time and effort, and this is the tradeoff you will also have to make if you decide to adopt the pull marketing approach. As a B2B marketer, one of the best social media tools you can use is LinkedIn. It has gained us awareness, leads and revenue, and it can do the same for your company (as well as you as an individual). But to be successful with LinkedIn marketing, you need to follow some important rules, like:
The rise of social networks - which give everyone a platform to share their thoughts publicly, at any time – has, in turn, lead to the rise in employee advocacy.
Whereas broadcasting your message via traditional methods has long been the best way to share or distribute company news, the expansion of social networks has amplified the power of ‘word of mouth’ - and given that people trust those they know more than they do company messaging, it makes sense to utilize this to your benefit within your marketing efforts.
What a great blog post that was, if you do say so yourself.
Trouble is, a few weeks after you shared the URL on LinkedIn, it vanished beneath the stream of your newer posts.
If you're seeking to establish yourself as a thought leader—and who isn't inspired by your thoughts?—try blogging from LinkedIn, rather than just dropping in status updates, Jill Jones says in the Ragan Training session, "Use LinkedIn to showcase your thought leadership and become a brand ambassador for your company."
If you aren’t getting the results you are looking for, it’s highly possible you’re making one (or several) LinkedIn mistakes that are turning off potential clients. Turning people off doesn’t always have to provoke a dramatic response that involves the other person slandering your business on Yelp but even in its most harmless form, it hurts your bottom line.
You only get one chance to make a good first impression and when you waste it on making rookie LinkedIn mistakes, you’ve already shut the door on what could have been a mutually beneficial relationship.
Take a few minutes to review the 19 most common LinkedIn mistakes I see to make sure you aren’t making any of them. It could be the difference between making or breaking your next sale.
Have you ever wondered if you’re missing some of the functions on LinkedIn that may help you with your business? It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to make sure we stay up-to-date on all of the tricks, tips and changes.
Here are some of the best kept secrets (old and new) that include a special backdoor for adding new connections, how to send messages instead of paid InMails, extreme advanced search ninja tricks and much more. Each of these 19 LinkedIn tips are easy to implement immediately!
Content marketers know that feeding the content beast isn’t easy, especially if you’re a solo entrepreneur or part of a small team.
If you want to follow that old adage “work smarter not harder,” LinkedIn recently released some data you’ll want to pay heed to, which underscores the SEO value in publishing long-form content on LinkedIn.
You don’t need to be on every social site out there, because let’s admit, it can be overwhelming. You do, however, need to be spending your time doing what you were born to do, staying within your zone of genius.
And that's running your business.
But on the other hand, marketing is necessary to grow your business right?
Business-to-business marketers should always customize their connection requests on LinkedIn to avoid appearing like spam, and they should never send unsolicited sales pitches, Pete Caputa advises. Don't post sales content on discussion groups; join in only if you have something relevant to add to the conversation.
LinkedIn’s has been rolling out a ton of new features of late to help boost the utility and opportunity of the service. Some of them are live right now, and if you’re a regular contributor on the network, you likely have access already.
Here are five of LinkedIn's new changes which are either already available or coming soon - and how they can be of benefit.
Not too long ago, observers on the Internet were witnessing Twitter’s revolutionary early days and the cautious caveat emptor notice about Facebook disguised as Academy Award-winning The Social Network. Now there’s Pinterest for the DIY-inclined, LinkedIn for the professional, Tumblr for teenage thinkers, Instagram for millennials exploring their FOMO, and even dating services doubling as social networking sites.
This story first appeared in the August issue of Entrepreneur. To receive the magazine, click here to subscribe.
Let’s start with the data: More than half of marketers surveyed say Facebook is the most important social network they use, according to the 2015 Social Media Marketing Industry Report by San Diego-based Social Media Examiner. LinkedIn came in second: 71 percent of marketers use it, but only 21 percent cite it as the most important social network. (Twitter ranked a distant third, at 12 percent.)
LinkedIn Company Pages are a great way to brand your business, and share key content, information and updates with a targeted audiences. All employees who list your company on their profile are automatic followers of your company, and others may choose to follow your Company Page at their option. When you post great content to your Company Page, your followers engage with the updates and share it with their networks which amplifies your reach and serves to build your following even more.
Have you been wasting a lot of time and energy trying to get in touch decision makers in your target market?
Do you struggle with figuring out who is the right person to reach out to in a company that could facilitate an introduction to the decision maker?
If you are like many entrepreneurs, business owners and sales professionals, you may be struggling to find and connect with those all important decision makers that are essential to your ability to make a sale.
LinkedIn doesn’t play when it comes to professional profile pics and neither should you. If you upload a pic to your profile that isn’t actually of you or isn’t even a headshot, LinkedIn reserves the right to yank it. (Newsflash: There’s no way Hello Kitty’s your doppelganger, m’kay.) Seriously screw up your photo three times and -- stee-rike! -- you’re out. You’ll be banned from uploading your mug ever again. No joke.
In my opinion, LinkedIn doesn’t ax awful profile pics enough. Sloppy, cheesy, awkward snaps. Egregiously immature, unprofessional lemme-take-a-selfie-style pics that cut it no problem on Instagram, Tinder or Facebook. Here's a friendly reminder, particularly for the 39 million students and recent college grads lurking on LinkedIn: It’s not for Man Crush Monday, not for swiping right and not for stalking your 8th grade crush.
With over 500 million users and a more business-centered approach than other social media platforms, LinkedIn can be a great tool to generate sales.
Whether you’re targeting B2B or B2C business, it’s definitely worth putting in some time and effort to develop your presence and personal brand on the network - but how, exactly, should you go about doing this?
Looking for more B2B sales leads online?
There are 500 million of them sitting over on LinkedIn, which continues to add two new members at a steady rate.
The secret to mastering LinkedIn for sales, however, lies in this helpful (and often ignored) feature hidden inside LinkedIn's powerful internal search engine.
How would you like to quickly learn all of the most important social strategies and success metrics? These three social media cheat sheets featuring Twitter, Facebook, and LinkedIn explain how to drive your brand, optimize your ads, and automate your social activities.
In these cheat sheets, you'll learn tips for mastering social, such as:
- Building your brand presence and fan base
- Advertising and optimizing your ads
- Best practices for creating a voice
Click here to download your free cheat sheets
Here's to your success!
It’s becoming increasingly difficult to keep up with all of the social media changes. Now with the launch of Meerkat and Periscope and the recent Twitter/Google deal it seems loud and clear that social media is the best, and most innovative, place to gain more exposure and more customers for your small business.
If you’ve been in business for a while you’ve probably tested one or more social media sites. And maybe you’re on all of them because you feel like being everywhere is an important part of your marketing? But the truth is that it’s not. In fact, it’s not about being everywhere but everywhere that matters. Why? Because effective social media isn’t quantity, it’s quality, and this goes for likes and followers, too.
When was the last time you updated your social media campaign tactics? Get the latest and greatest tips for mastering social on Facebook, LinkedIn and Twitter with these brand new cheat sheets from Marketo. You will learn all of the most important strategies and success metrics for managing social campaigns for your brand.
In these cheat sheets, you'll learn tips for mastering social, such as:
- Building your brand presence and fan base
- Advertising and optimizing your campaigns
- Best practices for creating a strong social presence and voice
- Motivating your audience to take action
Click here for your free Cheat Sheets.
Is new business critical for your business success? Of course it is. But as you probably already know, the most important question is not about generating a ton of hit or miss leads, but capturing QUALIFIED leads that don't waste your sales people's precious time.
Mojo Global has put together a kick @ss webinar that shows you how to build a lead generation machine that automatically builds your sales funnel. It's pretty impressive, but you need to see for yourself how it works.
Click here to reserve your spot for this important LinkedIn training: http://bit.ly/1Ksmy3P
If you're looking for new strategies to drive traffic, qualified clicks and leads and greatly improved conversions....then you should pay attention to this.
Most marketers and business owners haven't yet figured out how to really leverage LinkedIn to drive traffic. And not just any traffic. Quality traffic that converts. While most people have been complaining about poor results using LinkedIn, a company called LinkedSelling has been perfecting a 3-pronged LinkedIn traffic system that's generating some really impressive results. I talked with the company founder Josh Turner and was pretty impressed with what they're doing. In fact, I asked him to do a live, one-time only training webinar together just for our group.
It's coming up next Monday, Feb. 9th at 2 pm Eastern/ 11am Pacific. You can sign up here: http://bit.ly/1z7Oi8R
You know that LinkedIn can be used to generate leads and grow sales, not to mention position yourself and your brand as a leading authority. But how do you maximize using LinkedIn without being seen as a spammer? Josh Turner helps other businesses how to increase sales safely and effectively using LinkedIn. His brand new training session, "Proven Systems for Consistent Lead Generation Using LinkedIn" is a great place to learn from the best. And it is absolutely free for members of our group.
Register here for one of 3 upcoming sessions: http://bit.ly/1FT0VHB
This webinar is about the REAL tactics and strategies that you can use to generate consistent results, day after day, week after week. Here is what Josh covers in this jam packed training session:
• A step-by-step approach for reaching high level decision makers.
• Proven scripts that generate a 70% response rate from targeted prospects.
• A 90 day roadmap for growing your database of 1st degree *highly targeted* connections by 3,000...yes, in the next 90 days. (all above board, nothing spammy or sleazy)
• How to create an automated top-of-mind LinkedIn campaign (generating an average of 622 clicks and 5,718 views per month).
• Building a huge LinkedIn referral network that generates returns for years to come.
Groping for Answers About the Future of LinkedIn Groups
This is the ninth installment of the back and forth series between Jim Murrayand Phil Friedman, and the response generated to date continues to be strong.
The data, which include passwords extracted from a breach in 2012, could represent 27 percent of LinkedIn’s 433 million members across the globe. LinkedIn said it was taking steps to invalidate the passwords of the accounts impacted by the 2012 hack, which now appears to be much larger than the 6.5 million accounts initially affected.
Any social network must deal with the tension between groups that use, maintain or run the service. Whether it’s Snapchat cutting off developer access to its API, or YouTube struggling with users over creator contracts, there always seems to be some discord. Now it seems the discord in LinkedIn’s business model is starting to impact the site as a whole.
LinkedIn has announced that users can now employ hashtags to search and share content on the site. The feature is currently available only on LinkedIn's mobile app but will be rolled out to all platforms.
On Jan. 9, Liam Neeson resumes his role as former government operative and current badass Bryan Mills in Taken 3.
To promote the movie, the folks at 20th Century Fox have cooked up a somewhat unconventional marketing strategy: while hitting all the usual social media bases (Twitter, Facebook, Instagram), Taken 3 is also being promoted on LinkedIn.
There’s been a lot of movement in terms of valuation for the major social networks over the past few months. Snapchat has seen its stock price fall back to its IPO value, while Facebook has risen to all-time highs. In the meantime, companies like Pinterest are still waiting to step from the private into the public realm, and LinkedIn and Tumblr have settled into their new digs at Microsoft and Yahoo, respectively.
With all of these changes taking place, we figured it would be a good time to go over where a few of the major social networks currently sit in regards to their valuation. Each of the companies listed in the chart below is valued based on their most recent sale price, valuation, or market cap.
Thursday, Feb.25, 3pm ET - As you probably know, third party sites — like Facebook, Medium and LinkedIn — are becoming viable alternatives to blogs. The ability to post longer form content there is easier than ever, and whether you use them as a replacement for your own site or a complement to it, it's worth understanding how this works.
LinkedIn is a great place to gain awareness and build a reputation for you and your business, but are you really putting your best foot forward? We'd like to help you get the most out of connecting, creating content and giving you the best opportunity to showcase you or your company's thought leadership.
LinkedIn offers a range of opportunities for both individuals and brands to boost their professional standing – but in order to capitalize on those opportunities, you need to be creating and sharing content relevant to your target audience.
And that’s always a challenge – you need to understand not only what people want to consume, but how they want to consume it, and where, and on which device/s they're most active. There are plenty of generic guidelines on this, but each platform is different, and LinkedIn, in particular, requires more specific consideration.
If you stopped reading this post right now and went and Googled your own name, you'll probably see your LinkedIn profile on the first page of results.
Whether you like it or not, people are finding you via LinkedIn.
How's your profile looking? A little dusty?
It’s sexy these days to analyze the gaudy advertising budgets that brands allocate towards promotion on social media channels.
But what about the ad spending of the social channels themselves? We’re glad you asked …
Kantar Media took a peek at the five big social channels in the US, and the $117.9 million they spent last year on marketing. Two of them stood well above the rest in expenditures and success.
When it comes to platforms like Facebook, Flipboard and LinkedIn, the quantity of content doesn't matter. Those who understand the right content to share will come out ahead.
In an era when emails, Facebook posts, Tweets, LinkedIn connect requests and countless bleeping apps are screaming for more and more of our attention during the business day, the marketers who will succeed are the ones who understand how to consolidate and funnel target-grabbing content on the channels that matter. Content for the sake of producing content does not work anymore. Only content developed and delivered to support the target's content needs has high value.
LinkedIn has issued content marketing tips based on the practices of some of the most influential brands on the platform.
After LinkedIn unveiled its inaugural list of the 10 most influential global brands in June, the business-oriented networking platform has new insights into what these top-performing brands have in common in terms of their content marketing efforts on the network.
Everyone is networking these days: going to conventions, building up LinkedIn contacts and the like. But now what? How can you actually get some value out of meeting Fred at that alumni event, or Jeannette at the sales conference? LinkedIn’s billionaire chairman and co-founder, Reid Hoffman, would like to help.
Most Internet users feel entitled — to consume online content, tools and programs free of charge and free of advertisements. Often, any attempts to monetize Web pages ruffle the feathers of the modern Web-surfer, so many of them have turned to Web-based ad-blocking tools to combat the ads they so loathe.
This contempt for online ads is not really their fault. Many companies have weighed down their sites with horrible ad formats, and the intrusive nature of those ads make for a clunky and annoying user-experience. Below is an example of a website that serves an astounding 330 advertisements upon entrance—not even the most forgiving user would read through that many ads.
As marketers, we can’t condone this type of advertising behavior, and associating our brands with poor user experiences can leave a bad taste in the mouths of our prospects. If we continue alienating our audience with crummy ads, ad-blocking tools will continue to gain popularity—something both publishers and advertisers should worry about.
Enter the rise of social media advertising...
With over 500 million LinkedIn users globally, how can you ensure you're maximizing your opportunities to be found by recruiters looking for the exact skills you have, or a prospective client searching for the exact product or service you offer?
The answer: 'Keywords.'
In order to boost your discoverability, you need to optimize your LinkedIn profile for search using relevant keywords.
There are millions of users and billions of data points on LinkedIn, but many people still miss the mark in fully grasping how to leverage their profile to grow their business through the platform.
In fact, one of the simplest and most effective LinkedIn tools - LinkedIn search - recently got an upgrade which makes it an even more effective tool for generating exposure.
So, you’ve landed that meeting with an important prospect.
It’s time to prepare. You want to seem as informed and relatable as possible, just like you would for an interview.
But how would you do that?
In today's online marketplace - especially if you're a business coach or consultant - the fastest, easiest and most effective way to win new business is by getting your face, voice and personality in front of potential prospects.
Online video is an ideal way to do this, because it instantly establishes the know, like and trust factors that are a critical component of any business coaching or consulting relationship.
In my world of selling on LinkedIn, my top strategy is utilizing 1-on-1, personalized marketing. But I currently have over 13,000 connections in my LinkedIn network, which can make remembering how and when I connected to someone a bit difficult.
Good news - LinkedIn recently rolled out a new feature which reminds you of when, exactly, you connected with someone.
Are you using social tools effectively enough that they could help you move forward in your digital marketing career?
So you want to propel yourself into a leadership position in digital marketing? You may be in a manager or director role but yearn for executive status. Everyone in sales knows that digital marketing and tactics like social media marketing have changed the way the professional salesperson does his or her work, but what about the non-sales employees? In this article, I will review how you can use LinkedIn to climb up the career ladder to leadership.
LinkedIn is great for networking, but it can also be an amazing resource for prospecting and lead generation.
Let’s look at some facts about its users, courtesy of HubSpot:
- LinkedIn is patronized by 25% of adult users.
- 46% of online adults with a college degree are on the platform, and 32% of employed online adults.
- Content consumption on LinkedIn has increased 21% in the past two years.
LinkedIn is allowing its network of 500 Influencers to post 30-second videos to their feeds on the platform, and it will produce video interviews with people like Bill Gates. Videos will be sorted by topic so that users can search for ones relevant to their interests, and they will not contain ads for now.
What’s the best way to ensure you’re profile attracts business leads or recruiting offers? LinkedIn offers guides for both general and sales optimization. Some of the basic keys for optimizing a LinkedIn profile include:
- Using a professional looking headshot
- Develop a headline that’s more than just a job title
- Add samples of past projects
- Make sure your profile is complete
- List at least three skills for your connections to endorse
For more information on optimizing your LinkedIn profile...
Imagine what your business would be like if you were getting 10 to 25 new connections every day using LinkedIn?
So many people miss their chance to leverage LinkedIn because it’s just too much work and takes way too much time.
What if you could speed up the process of finding, connecting, and talking with people who could help you take your business to the next level?
LinkedIn has acquired the content distribution company Run Hop in an effort to make LinkedIn’s feeds more interesting.
Founded by Pete Davies and Evan Solomon in 2014, Run Hop is a service that show readers content based on their preferences.
As a result of the deal, Davies will become a senior product manager for LinkedIn; Solomon a senior software engineer.
“We wanted the co-founders’ talent and expertise in content,” a LinkedIn spokesman told The Wall Street Journal. “It has long been a strategic priority for us, and we believe their knowledge and capabilities can help us accelerate the execution of our content road map.”
LinkedIn buys PointDrive to boost its social sales platform with sharing.
LinkedIn has released a heap of updates in recent months – although some were re-introductions of old functionalities which they’d removed. But either way, LinkedIn’s added a wide range of tools and features, many of which have immediate, significant benefits, so it’s important to keep up.
Continuing on this line, last week, LinkedIn added access to their new, post-level audience insights via desktop.
LinkedIn has added new capabilities to its Campaign Manager tool to help advertisers interested in measuring how many leads, sign-ups, downloads, and purchases came about through their sponsored updates.
LinkedIn continues to add smaller updates and features to help refine and improve the user experience.
Earlier this week, we reported that LinkedIn is now giving users the ability to add images in comments, and now, LinkedIn has announced some new tools to help users get a better understanding of who’s viewing their profile – and ideally, why.
Proving the ROI of your social efforts is becoming more and more important as digital marketing is further integrated into wider business process, which is why all the social platforms are working to provide improved data tools and options to help streamline and refine the process.
Along this line, LinkedIn’s introducing a range of new data tools which will provide more transparency on performance, and more data for improved targeting on the platform.
Last September, LinkedIn outlined a set of upcoming projects, including the development of a new content discovery process, with improved notifications and search features, enabling users to get more context and information from LinkedIn’s expanding content resources.
Now, LinkedIn has officially launched their new content discovery option, with the release of ‘Trending Storylines’, an alternative news feed focused on specific topics.
For LinkedIn, whose shares were down 40 percent in 2016 before the deal was announced, it was simply too hard to compete with the public tech giants like Microsoft.
LinkedIn is launching a new publication series designed to showcase the potential of its social network to enhance the economic graph. Called LinkedIn Lists, the intent is to highlight select members and companies on the professional social network LinkedIn says are “doing extraordinary work and transforming their fields.”
LinkedIn Account Targeting now lets advertisers using Sponsored Updates or Sponsored InMail target up to 30,000 relevant companies in a campaign. It's the first time the platform has allowed marketers to merge their own data into campaigns. "I would say this is slowly opening up the walled garden -- with more to come," said Lindsey Edwards of LinkedIn Marketing Solutions.
Many people are fearful when using social media networks like LinkedIn for business, concerned that they may make a mistake or do something wrong.
Has your fear of making mistakes on LinkedIn prevented you from taking full advantage of all that the professional social network has to offer?
LinkedIn is committed to creating economic opportunity for all members of the global workforce, regardless of country of origin or religious belief. These are precisely the values on which our country was founded. While we can’t control policies around entry of refugees into countries, we can lead with opportunity and help newly settled refugees find economic livelihood. Indeed, our country was built in large part by the work of immigrants and their descendants - and like our foremothers and forefathers, refugees are seeking that same opportunity to contribute.
Consistent with these beliefs, we are accelerating pre-existing plans to expand our refugee program to the U.S. to support refugees already residing in this country. In partnership with the International Rescue Committee (IRC), this week we will start providing financial resources and training to IRC staff to help newly settled refugees more quickly find jobs that leverage the skills they are bringing into the U.S. economy. More specifically, LinkedIn’s support will help the IRC implement economic empowerment programs in its 30 U.S. offices to help their clients achieve their ultimate goal of economic self-sufficiency.
Business-oriented social networking company LinkedIn today announced a $71 million non-GAAP profit, or 55 cents per share, on the $712 million in revenue that it brought in during the second quarter of 2015.
It’s been a good quarter, financially speaking. Analysts were forecasting $679.8 million in revenue and 30 cents in earnings per share, despite the $67.5 million net loss in GAAP terms.
LinkedIn is most known as a place to network or look for a new job, but now the career-oriented social network is working on some new tools to help users connect with their current coworkers.
A source from LinkedIn told Mashable that the company is developing two products that can bring employers, employees and colleagues closer together. That way, the platform can be better utilized to improve connections within the office, rather than outside of it. The tools will make it easier to access employee information, as well as share content relevant to your workplace.
Business-oriented social networking company LinkedIn today announced that it has more than 1 million publishers posting content to the site.
They’re posting more than 130,000 items each week, according to a blog post on the new metrics from LinkedIn executive editor Daniel Roth.
LinkedIn announced its second quarter earnings today as it nears the end of its time as an independent company. It was revealed that the company generated $933 million in revenue, with an earnings per share (EPS) of $1.13. And while LinkedIn counts more than 450 million members, what’s telling is how many of those are actively visiting the professional social network each month: 25 percent.
LinkedIn has become the latest social network to solicit ideas from researchers to explore the company’s data.
Under the rules of the new LinkedIn Economic Graph Challenge, announced in a blog post today, researchers will submit proposals for analyzing LinkedIn’s vast pool of data on companies, geographies, education, and other characteristics of people’s work lives.
LinkedIn today is announcing the release of new open-source software for machine learning called FeatureFu. It’s meant to help programmers with the process of feature engineering, which involves creating high-quality new data based on existing data that algorithms can use to work efficiently.
FeatureFu can come in handy for a wide variety of purposes, including classification, clustering, and normalization, as LinkedIn senior software engineer Bing Zhao wrote in a blog post on FeatureFu.
After LinkedIn's Quarterly report on Thursday, LinkedIn's stock had its worst day ever on Friday
LinkedIn continues to add new tools and features, improving the user-experience in tiny increments, as opposed to adding in wide-scale changes.
Well, you could argue that adding in video is a fairly significant shift, but still, there’s been no massive, Stories-like updates or announcements which change the way the platform works - which makes sense for the professional social network. They probably don’t need to re-imagine the platform so much as refine it.
LinkedIn has started a new initiative to help their members make best use of their publishing platform and create content that resonates. Called the “LinkedIn Content Insights Quarterly”, the new report provides an overview of the posts that LinkedIn users are engaging with most – and with more than 100,000 articles being uploaded to LinkedIn every week, there’s a fair data pool to work with.
So what’s working on LinkedIn? Unsurprisingly, recruitment-focused content ranks high among LinkedIn members.
There are now more than 1 million users publishing long-form content on LinkedIn. The social network made the announcement on their official blog, trumpeting the success of their blogging functionality, which they launched around 17 months ago. And while the LinkedIn blogging platform has been a big success, there have been some issues and queries over LinkedIn published content – in particular, over changes to how content is shared and distributed throughout the extended LinkedIn network. As user adoption has increased, reach has, understandably, also taken a hit, but has it been reduced too much, limiting the publishing platform's viability as a result?
Early last year, LinkedIn opened up its publishing platform to all members, initially arriving for a selection of English-language speakers on the network. Previously, access to the blogging platform had been limited to a small, editorially selected group of “Influencers” like Richard Branson, Bill Gates and Barack Obama. Today, the company says that it has reached one million posts, and now, it’s expanding access to all members in English-speaking countries. The expansion means that 230 million English speakers are able to publish on LinkedIn going forward.
LinkedIn has announced that it’s reached a new milestone of 500 million members, up from the 467 million it last reported back in October.
But it's worth clarifying a few specifics here – unlike other networks, LinkedIn reports total members as opposed to active users. For comparison, there are more than 1.3 billion existing Twitter accounts, but only 319 million monthly active users, a big difference.
In this case, LinkedIn’s active user count is likely a lot less than its total members – according to TechCrunch, some research suggests that LinkedIn has 250 million MAU, though previous data has indicated that only around 25% of LinkedIn users are regularly active on the app, which would put this figure at around 125 million MAU.
With social media giving everyone a voice, employee advocacy – and expanding your marketing reach throughout your employees’ social networks – has become a much more significant consideration. LinkedIn is one of various platforms that have sought to tap into this trend, via their employee advocacy program ‘Elevate’, which aims to help encourage employee engagement on social in a way that helps boost your wider brand efforts.
According to LinkedIn, on average, employees have around 10x more connections on social than companies do, and through tools like Elevate, businesses can use this as a means to expand their reach.
LinkedIn is reportedly exploring opportunities with publishers to launch a feature that would compete with Facebook's Instant Articles. The partnership would strengthen LinkedIn's focus on business news.
LinkedIn executives won smiles from Wall Street last October by disclosing plans to establish new and generally higher pricing for the site’s premium subscriptions, which in the past have ranged anywhere from $10 to more than $100, per month. Now it’s time to see if users will absorb those changes cheerfully, or turn furious.
LinkedIn announced the revamping of its new desktop publishing experience, as well as three new features that quietly began rolling out over the past month.
Overall Ad Business Only Accounted for 21% of Q4 2015 Revenue.
The company instead will focus on sponsored content ad formats, like the other social giants.
Social marketers give their top tips for success on LinkedIn, including making sure that your company profile is up-to-date and that all employees' personal profiles link to it. Other advice includes being informative instead of promotional, and developing relationships with influencers.
Do you know your ROI from your CTR? Your MQL from your SQL?
If any, or all, of that sounds confusing, you’re not alone – there are a heap of digital marketing acronyms and abbreviations that seem almost designed to over-complicate the process and make it appear as if the only way to achieve optimal results is to hire someone who does understand all the specific ins and outs.
Hey, wait a second…
Who wants to pay serious money to see your biographical details on LinkedIn? Cynics might say: “Nobody.” People familiar with LinkedIn’s business model to date will say: “Recruiters.” But the big answer going forward is like to be: “Sales people.”
LinkedIn this week is rolling out its most advanced version yet of Sales Navigator, a $1,200-a-year tool that lets sales people in any industry hunt efficiently for potential customers who might be predisposed toward a meeting because of shared personal connections. LinkedIn says companies such as PayPal and Autodesk have been testing this service, with good results.
LinkedIn wants to become a bigger part of its users lives by reminding them of networking details they ought to know, so they don’t have to bother remembering them.
The professional network with 300 million registered users says it’s launching a new, smarter app that uses “anticipatory computing” techniques to prompt users with tidbits of information they should know about people.
The Connected app, launching Thursday, replaces a previous app called Contacts, and uses a card-like interface to show users updates on what’s happening with people in the network. The app is also smarter than its predecessor in a few ways: it can integrate with a smartphone’s calendar to learn about forthcoming appointments.
On April 28, LinkedIn reported their financial results for first quarter 2016.
If you’re useless at writing computer code, does the tech sector still want to hire you? Yes — big-time — says LinkedIn analytics manager Andrew Kritzer, who has just completed a comprehensive analysis of job-hoppers’ moves in 2014.
In a blog post, Kritzer singles out a wide-range of non-technical skills that suddenly have allure for fast-growing digital businesses. For example, he says, Internet companies are snapping up brand-management experts who earned their chops by working in retailing. E-learning companies are hiring people who used to be principals, teachers or school superintendents.
If you’ve ever received messages on LinkedIn, chances are it wasn’t the greatest experience in the world. It just doesn’t lend itself to communicating with people in the way that existing tools like Facebook Messenger and Skype do. But that’s all changing now and hopefully for the better. LinkedIn is rolling out a new messaging experience in which the tool has been redesigned to support not only photos and documents, but emojis, stickers, GIFs, and more.
Linkedin is one of the most successful Web 2.0 companies in history — but it’s success stops short when it comes to mobile.
LinkedIn’s main mobile app has long attempted to do everything its web product does: the network, profile, feed, search, and messaging functions. However, this wide focus within one app means that none of it is well executed. Anyone who has used the LinkedIn app before will know what I’m talking about.
LinkedIn today announced a new iOS app called Connected, which offers people various opportunities to reach out to folks in their network. With this app, LinkedIn is diving deeper into what it calls “anticipatory computing.”
Much like LinkedIn’s website, the app has a feed highlighting news mentions, job changes, work anniversaries, and birthdays. If you sync your contacts and calendar, it can send push notifications with “intelligence” and reminders prior to meetings.
LinkedIn is expanding its publishing platform beyond English today, with the news that it’s launching a version for Portuguese speakers.
LinkedIn’s evolution as a publishing platform has been ongoing for years, but it got a major boost in 2012 when the social network invited established entrepreneurs and public figures, including Richard Branson and President Obama, to write articles through its Influencers program.
A LinkedIn profile should be a branding platform that demonstrates how your company can offer customer solutions. Use the headline to pitch how your brand can add value, tap the research tools to learn more about prospective buyers and appropriate keywords, and create relationships by sending personal messages that meet individual needs. Learn the 4 ways your team should be using LinkedIn (but probably isn't)...
Visual content is an important element of any digital marketing process. Indeed, according to this new infographic from LinkedIn:
"When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later."
Microsoft just surprised everyone with its plans to acquire LinkedIn for $26.2 billion in cash. While many financial analysts will be inspecting the details more closely, a lot of onlookers simply want to know... why? Microsoft CEO Satya Nadella has sent an internal memo to staff about the LinkedIn acquisition, and it attempts to answer why the company is interested in the social networking giant.
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Google set the stage by changing the way your web / blog site shows up on the SERP's, (Search Engine Result Pages), when they changed from their complex algorithm to mostly ranking based on the amount of content you have. Google called these massive changes "Panda", "Penguin", and "Hummingbird". Quickly after Google changed the way analyzed their search all of the other search engines follow suite.
These changes took web pages that have been performing in the top one, two or three listings on Google and sent them to the search engine Siberia; the 20th page or worse! This really ticked off a lot of SEO people and web site owners who spent years and thousands of dollars optimizing their pages to meet Google's requirements.
Over three years after its acquisition by LinkedIn, SlideShare this morning is getting deeper integration with the professional social network, a rebranding (now it’s “LinkedIn SlideShare”) and a new tool that allows users to clip out the best slides from presentations and save them to topic-based clipboards.
Last month in my exclusive post for HealthWorks Collective, I wrote about LinkedIn’s influencer blogging programme, and how it was potentially missing a trick by focussing too much on C-level execs and not enough on the everyday people who are driving change in healthcare.
Maybe some folks at LinkedIn read it, because I got invited to "be one of the first to publish on LinkedIn" about a week ago and can now submit longer posts alongside my updates.
LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings.
In an ever-crowded content marketing landscape, finding new avenues to reach consumers and build your audience is a high priority, and LinkedIn represents an underused (yet highly promising) opportunity to drive the quality visibility and engagement you’re looking for.
With more than 500 million users, and more than 44% of them earning at least $75,000, is it any wonder that LinkedIn has become a prime platform for marketing?
The world’s largest professional network is designed for social selling, with some 50% of B2B buyers indicating that they use it when making purchasing decisions.
LinkedIn recently introduced a new look and feel to your home page and profile page, as well as additional features and a new pricing plan. The latter was designed to get more people to pay more – or pay at all (since most members are on the “free plan”).
This is not surprising. LinkedIn is an ever-evolving platform with new features being added seemingly every month. Most of the changes enhance what you can do and how you can use LinkedIn’s tools. Even the most fervent users of LinkedIn have a hard time keeping up with the enhancements and modifications.