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4 min read The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire One

SI9-19When you hear the phrase “social influencer” you may think of a trendy new marketing fad, but they have always existed. They were your local DJs, fashionistas, socialites and friends. Social media has given rise to a new breed of social influencers capable of driving 16 times more engagement with your target audience than paid or owned media programs.

Social influencers can provide a cost-effective way for startups and smaller businesses operating on a limited marketing budget to reach new customers. However, like any campaign, there are crucial steps that need to be followed to ensure your brand and product are presented to the right audience and by the right influencers.

Ello is a referendum on personal data-driven web advertising

E10-1Ello, the new buzzy social network that doesn’t show ads or collect personal data, isn’t just the latest fad for the cool kids, and asking how Ello will make money is the wrong question.

Ello is a referendum on personal data-driven web advertising, which is being slowly and carefully ratcheted up to a saturation point.

We may already be there. Third-party cookies are running rampant in the browser, and retargeting (you, know when that ad follows you around the web) is happening more than ever. Meanwhile the biggest social advertising force on earth, Facebook, is becoming an ad network where brands can leverage Facebook’s knowledge of you to help target ads at you all over the web.

Facebook tests new 'buy' button for online purchases in U.S.

FB7-18(Reuters) - Facebook Inc is testing a new "buy" button on its website that will let consumers purchase products that are advertised on its social network.

The new service, which Facebook described on Thursday as a test with a "few small and medium-sized businesses" in the United States, represents the Internet social networking company's latest effort to play a bigger role in the e-commerce business.

Facebook said its new Buy button will be available on the mobile and desktop PC version of its website and will allow consumers to purchase goods directly from participating businesses.

“Free” Shows Which Friends Are Available To Hang Out

6-11freeSick of lonely nights at home browsing feeds? Free tells you which friends are…free…and let’s you ask if anyone wants to meet up without making you look desperate. Launching today on iOS, Free lets you announce plans or that you’re flexible, and group chat to organize your congregation. It’s like a green dot online status indicator for your real-life availability.

Free was co-founded by Path’s Danny Trinh, a true man-about-town with insights from his ex-employer’s missteps. “It was so frustrating. We were working on a core utility that everybody already had a behavior pattern for elsewhere” Trinh tells me.

[Free Guides] 9 Great Resources to Improve Your Social Media Presence

9-30offer1) "Content Marketing: 11 Steps to Engage, Entertain, and Inform"

Great content isn't just about producing a well written piece. It's about addressing your audience's relevant pain points and showing that you understand their needs. Show content effectiveness, establish a direct connection to your reader, and grab their attention for good by engaging, entertaining, and informing them. http://bit.ly/1VoM01R

[Learn How] Create Highly Shareable Posts on Facebook

 

CC11-12Who doesn't want their facebook posts to go viral? Viral facebook posts can really help boost your social media presence which is in turn a great brand awareness tactic. So how do you do it? In this ebook, created by Marketo and social media expert Brian Carter, you'll learn how to create posts that more people will want to share.

Click here: http://bit.ly/10C02T6

The ebook includes:
• Facebook post best practices
• Real Facebook case studies
• New research on how people interact on Facebook
• Information about the marketing ecosystem on Facebook
• Discussion of the concept of virality and whether it's truly possible on Facebook
• Tips for creating highly shareable posts
• Information on what mistakes make posts un-shareable

[Marketo's Digital Marketing Bootcamp] 6 Complimentary High Power Training Webinars with Q&A, Expert Tips and Follow-on Success Kits... Don't Miss This!

6-10mktoMarketo is launching a series of webinars that will provide a solid foundation of best practices and actionable tips to accelerate your success, and your career, in marketing. Register for one or all six of Marketo's webinars today! Click here: http://bit.ly/1KngSIL

These remarkable courses include:

• Top 10 Advantages of Marketing Automation, June 11
• Evaluating Marketing Automation, June 17th
• Inbound Marketing Success Strategies, June 25
• Email & Nurture Best Practices, July 9
• Sales and Marketing Alignment, July 23
• ROI Measurement and Optimization, August 6

[NEW Definitive Guide] Go Mobile or Go Home!

7-8mktoThanks to exponential mobile growth, the number of devices hit 7.7 billion last year, outnumbering the world's population of 7.1 billion. Incorporating mobile into your marketing program mix is no longer a nice-to-have, but rather an essential component for any integrated cross-channel marketing strategy. Download Marketo's new 'Definitive Guide to Mobile Marketing' to get a thorough overview of the mobile ecosystem and a framework for engaging customers on a more personal level.

Click here: http://bit.ly/1HceO0w

[New free eBook] Leveraging Psychology in Digital Marketing – the Smart Way to Build Customer Demand

3-19mktoHave you ever been in a checkout line after shopping and grabbed one of the chocolate bars, sodas or videos while you're waiting? Of course, we all have. When you're at your local grocery store, the last minute decision to buy an additional item is an impulse driven by consumer psychology.

Download Marketo's new ebook to see how incorporating these principles into your marketing campaigns can increase engagement and revenue for businesses of any size.

[New Free eBook] The Essential 2015 Social Media Resource Guide – How to Go from Start to Smart!

8-25actonannounEverything you ever wanted to know about the most effective social media venues that will work for you is here: Pinterest, LinkedIn, Google+, Twitter and a whole lot more. We all know that social media is an important integral component of any growing business. But with so many social media platforms available, creating and maintaining a social media presence can be daunting. Act-On takes the fear out of it with this great free, easy to digest eBook: http://bit.ly/1gVnKlt

[New Free Webinar] AUTHENTIC ADVERTISING: How Marketers are Leveraging Social Content to PERSUADE and ENGAGE Rather than Promote – Tuesday, Sept. 1, 12n EST/ 9am PST

8-26webinarIf your brand is used to shouting its message on every social channel and wary of joining the digital customer exchange - this webinar is for you. The latest statistics say that 92% of consumers trust recommendations from friends and family over branded messages. In this word-of-mouth economy, how can marketers be effective? Luckily, using social content in such a way that it encourages persuasive consumer conversation can drive serious tangible results. Leveraging the social conversation has proven to be more powerful than traditional advertising because of the way it spurs and mimics word-of-mouth recommendations and earns the trust of customers.

Click here: http://bit.ly/1DTcaSg

#Gamergate Shows Tech Needs Far Better Algorithms

GG10-18If #Gamergate teaches us anything — beyond, of course, vastly obvious observations about the toxicity of certain Internet demographics (which is hardly new news) — it’s that algorithms and formulaic behaviour can and are being gamed.

This is especially obvious in this sorry saga (for a detailed breakdown of Gamergate I recommend reading this excellent post; I won’t be rehashing the specific events here) because the players involved are exactly that: gamers. This rage-ful, over-entitled, Internet-connected fraternity of kids share one core skill: playing games. Little wonder, then, they have proved so expert at driving a toxic hellbrew of misogyny into the mainstream media — and all over social media — by gaming popular online channels using a sophisticated playbook of disruption.

10 Killer Design Tips for More Social Media Shares

socialmediashareSocial media is the best way to get news about your company to spread like wildfire. However, with so much shareable content out there, it can be hard to get site visitors to want to share your post. These tips will help demystify the process of sharing. Use them as you design your site or next post to boost social media shares. Content may be king, but in the click-through world of the internet, design is going to be paramount to increasing your shares.

10 Laws of Social Media Marketing

7-9smmLeveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.

10 Lessons Learned About Social Media From My Parents

8-12lesson1Some valuable parental life lessons translate well into fundamental strategies for social media. Use these basic principles to effectively connect and engage with your audience.

When I give presentations on social media, I often refer to Dale Carnegie's How to Win Friends and Influence People. After all, so much about social media is about building strong relationships with others. And that's what Dale preached as well as anybody, especially in his classic book.

10 Smart Ways to Earn or Build Backlinks to Your Website

8-18links"Backlinks," meaning sites that link to your site, are, for most search engines, the supreme ranking factor. So is getting more organic traffic

Because that traffic is directly related to the qualityof the backlinks your website has, the more authoritative websites that link to you, the better rankings and traffic you’ll get.

10 Things Nobody Tells You About Google AdWords

GA9-29While there are hundreds of Google how-to guides online, written both by savvy bloggers and Google itself, the advertising giant has a few skeletons in its closet that are rarely talked about. After all, Google AdWords is the ever popular advertising platform - or is it?

1. Google AdWords is no longer working as it did. Marketers from all over the world have been noticing that conversion tracking on AdWords is becoming increasingly more difficult. The fact that it is a global phenomenon is as unique and significant as the reason why. During the last couple of months, social media has finally interrupted the decision making process and significantly impacted the trackable AdWords conversion rate.

10 Things We Learned About Social Media Users' Charitable Habits

10-9-19As the #IceBucketChallenge campaign showed us, social media can be a powerful medium for charitable organizations.

However, the precise nature of the relationship between social good and platforms like Facebook and Twitter can often be unclear. Do social media users really absorb the message? Do people use activism on a social platform instead of actually donating money to a charitable cause?

10 Top Tips to a Successful Facebook Business Page

FB9-29Facebook is the biggest social network in the world with over 1.1Billion users worldwide. Having a Facebook business page for your business is really important and here are 10 top tips to a successful Facebook Business Page.

  1. Post a Relevant Article Once a Week

It is so important for your business that you are seen as a thought leader in your industry and one way to do this is to post a relevant article once a week so your followers can see you are staying up to date.

10 Ways of Becoming Indispensable to Your Social Media Audience

10 Ways of Becoming Indispensable to Your Social Media Audience

Once you recover the links that are usually lost in new marketing, you need to create value to make your audience grow. I present below 10 ways that can help your brand grow, increasing engagement and ROI, as well as conversions. The objective isn’t an meaningless number but real people who are engaged and proactive.

How to become indispensable to your social media audience

10 Ways to Maximize Your Facebook Business Page

6-28fbIf you are wondering how to get the most out of your Facebook business page, you are not alone. With over 1.440 billion monthly active users, the social network is attractive to businesses across the globe. While some businesses just have a Facebook page for the sake of having one, you can learn how to get the most out of your Facebook business page by applying best practices.

Here are ten things that can boost your Facebook page.

10 ways your business can (should) use Google+ Hangouts

google8-11By far the most exciting and feature-rich free tools provided by Google+ are Hangout Video Calls and Hangouts on Air.

Here are 10 ways to use them in your business.

1- Paid consulting: Hangouts on Air can be public or private, paid or free. If you’re using a HOA for consulting, you send the link to join the Hangout when you receive payment. Only those people who have the link to the video, which will be on YouTube as private, can watch the video.

11 Rules You Must Follow to Be a LinkedIn Marketing Master

M10-18At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. We are “pull” (inbound) marketers to the core and this philosophy has served us well. Of course, we do lots of “push” (outbound) marketing for clients, but we try to move them in the direction of pull marketing in order to drive awareness and leads up and drive new customer acquisition costs down.

While we don’t incur direct marketing or sales expenses, there is definitely a cost in time and effort, and this is the tradeoff you will also have to make if you decide to adopt the pull marketing approach. As a B2B marketer, one of the best social media tools you can use is LinkedIn. It has gained us awareness, leads and revenue, and it can do the same for your company (as well as you as an individual). But to be successful with LinkedIn marketing, you need to follow some important rules, like:

11 Things You Can Do Right Now to Perfect Your Twitter Profile

T9-25News outlets should be mortified by the way they describe themselves on Twitter. Learn from their mistakes, and from the companies that are doing it right.

Every high-schooler knows that you can't choose your nickname. Happily, social media offers a remedy for people of all ages: the chance to write your own bio.

This ability to self-brand is priceless. Yet many fumble it. In fact, major media outlets approach their Twitter bios as if they were students cramming to finish their homework on the school bus, rather than world-class wordsmiths. At a time when publishers are increasingly interested in driving social traffic to their sites, such box-checking results in a lost opportunity

12 Proven Tactics for Rapidly Growing Your Presence on Social Media

10-13twelveSocial media is not a clean formula. It can either intimidate people who have never managed a company account, or excite them with opportunities to elevate the medium. Over the past three months I've been working hard to grow both my personal and company brands on social media. It's been a big learning curve.

13 Tips to Boost Your LinkedIn Presence

8-25liWhat a great blog post that was, if you do say so yourself.

Trouble is, a few weeks after you shared the URL on LinkedIn, it vanished beneath the stream of your newer posts.

If you're seeking to establish yourself as a thought leader—and who isn't inspired by your thoughts?—try blogging from LinkedIn, rather than just dropping in status updates, Jill Jones says in the Ragan Training session, "Use LinkedIn to showcase your thought leadership and become a brand ambassador for your company."

14 Eye-Opening Instagram Statistics

3-2InstIn less than five years, photo-sharing app Instagram has grown from Internet infant to social media star. 

New data from the Pew Research Center shows that among social media networks, Instagram has surpassed Twitter in popularity among U.S. adults. Pew's report states that 26 percent of online adults in the U.S. used Instagram in 2014. That’s up from 17 percent in 2013 and 13 percent in 2012. By comparison, 23 percent of online adults in the U.S. used Twitter in 2014.

15 Inspiring Entrepreneurs Who Built Careers Around Their Passions and Social Media

5-29entHave you heard this advice before: “Follow your passions!” “Do what you love!”?

And have you thought, what if my passions are my hobbies? Things that I could never be paid for?

For some, the advice to “do what you love” seems possible only if you have a passion for things like finance or accounting or coding. Well, I’ve been happy to find that it’s possible to follow your passions into a career, no matter what those passions may be. With social media, you now have a platform to do what you love—and to make a career out of it.

15 New Social-Media Templates to Save You Even More Time With Your Marketing

7-2215smImagine having a quick and fast way to get up to speed with social media or to get your work done in less time (and with more confidence).

When I’m in a pinch or into something new, one of the first places I turn is toward a template. I’ve built a stash of headline formulassocial media updates, and more to help organize my mind when it comes to working fast and learning something new.

15 Ways to Improve Your Business Blog

15-Ways-to-Improve-Your-Business-BlogBlogs designed for businesses are, in my opinion, the center of operations for any online marketing campaign. They give you complete control over the content, allow you to populate Facebook and other social channels with self-made content, and enable you to give a voice to your brand unheard on social media.

Seasoned marketers know the perks of blogging better than most. That said, it never hurts to take a look at simple, intuitive strategies for ensuring your blog is doing everything it can to bring in readers, turn readers into conversions, and give your company a stronger platform for launching campaigns.

15Five Picks Up Another $2.2M To Improve How Work Teams Talk To Each Other

15-10-215Five, a startup that has built a platform to encourage employees and managers to give feedback to each other, is today announcing a new round of funding: it has raised $2.2 million in a “Seed 2″ round.

As with its first round in January 2013, 15Five has again attracted the attention of a host of interesting investors: Point Nine Capital and Matrix Partners, leadership guru Simon Sinek and JustFab’s Adam Goldenberg participated in this round. (The first seed round investors was a large group that included Richmond Global, 500 Startups, Yammer Founder David Sacks, USTREAM founder John Ham, Jason Calacanis, ex-Mashable editor Ben Parr’s Dominate Fund, Sincerely CEO Matt Brezina, and Khosla’s Ben Ling.) This latest funding takes 15Five’s total funding to $3.8 million.

19 LinkedIn Mistakes That Make Me Pull My Hair Out

If you aren’t getting the results you are looking for, it’s highly possible you’re making one (or several) LinkedIn mistakes that are turning off potential clients. Turning people off doesn’t always have to provoke a dramatic response that involves the other person slandering your business on Yelp but even in its most harmless form, it hurts your bottom line.

You only get one chance to make a good first impression and when you waste it on making rookie LinkedIn mistakes, you’ve already shut the door on what could have been a mutually beneficial relationship.

Take a few minutes to review the 19 most common LinkedIn mistakes I see to make sure you aren’t making any of them. It could be the difference between making or breaking your next sale.

19 LinkedIn Ninja Tricks Experts Haven't Taught You Yet

N11-1Have you ever wondered if you’re missing some of the functions on LinkedIn that may help you with your business? It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to make sure we stay up-to-date on all of the tricks, tips and changes.

Here are some of the best kept secrets (old and new) that include a special backdoor for adding new connections, how to send messages instead of paid InMails, extreme advanced search ninja tricks and much more. Each of these 19 LinkedIn tips are easy to implement immediately!

2015 Social Media Tactical Plan - The Smartest Strategy May Still Fail if You Don't Have the Right Tactics to Back it Up - Free Download

 

1-28MofferTo be a successful social media marketer, you need to develop a rocking strategy that includes high-level objectives and specific action items. Check out Marketo's new 2015 Social Media Tactical Plan to create a social strategy that truly engages and builds relationships with your audience! Use this sample plan to decide:

• Key objectives and action items that help achieve maximum integration
• Individual goals for each social network, including online video and photo sharing sites
• The most important, testable metrics for your campaigns so you know what is working and what is not
• How to best allocate your time and resources

Click here to download free now: http://bit.ly/15E0DpW

2015’s Fastest-Growing and Most Valuable Email Marketing Companies

8-2815emailIn this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, profit, and ultimately success.

The fourth edition of this annual review highlights the fastest growing and most valuable email marketing firms. No matter how you slice it, this is an important list. These 10 companies are successfully creating jobs and ROI for their clients.

2016 Social Media Marketing Group Demographics Survey Results

The updated numbers are in! Social Media Marketing group is still dominating LinkedIn and is now, by far THE largest, fastest growing group on LinkedIn. It is also one of the most well moderated groups. 

The following is data released by our annual Survey taken by a sample pool of our group members.

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22 Free Materials Bloggers Can Use for Research

3-2BlogI used to complain that there are no enough free materials for bloggers on the Web.

Well, turns out I was wrong— there are tons of research and learning materials online, many more than I could ever use in a life span!

The most casual web search brought up a wealth of free resources that is definitely only a tiny portion of all the available content still hidden to my eyes.

25 Digital-Marketing and Social-Media Experts to Follow on Twitter

9-3twitterTwitter is a great source of information. Every tweet is 140 characters or less, allowing you to quickly scan your feed and engage with the content that interests you. While this eliminates a lot of unnecessary noise, you still need to be following the right people if you want to be constantly flooded with great information.

27 Masters of Marketing and PR Every Entrepreneur Can Learn From

MM10-2Everyone in marketing and public relations knows just how difficult the job can be. If you are just starting out, you are wise to learn from the key players on this list of industry leaders who have succeed in a big ways in this challenging field. They are all a little different but share these fundamental values:

  • Willingness to learn and try new things.

  • Patience with people.

  • A strong sense of pride in what they do.

  • Always able to overcome adversity.

3 Compelling Trends to Watch in Marketing Automation

unlock-big-data-300x206In August Gleanster published the 2014 Marketing Automation benchmark report, covering 53 vendors, complete with vendor rankings (based on end-users) and analyst commentary on each vendor. The marketing automation vendor rankings showcase user perceptions across four criteria: ease of use, ease of deployment, features, and overall value. A minimum of 8 users for each solution featured on the FLASH rank these providers on a scale of 1 to 5.

3 Effective Channels for Marketing Your Mobile App

MA11-1When you study the successful apps and their history of how they got their first million customers, you can see many common threads between them.

In this article, I touch upon three such channels that will help you get your marketing started and help you scale user growth. Two factors play a key role here. One is focus. Working on these channels alone will ensure focus in your activities. Secondly, these channels bring in predictability in growth and user acquisition.

3 Effective Strategies for Growing Your Subscriber List Faster

8-5listThere’s a saying in the digital marketing world, and in my experience, it stands true. “The money is in the list”.

I know it sounds cheesy. Perhaps it also evokes a reaction in you as you read it. Because a lot of entrepreneurs aren’t in it for the money.

3 Elements That Will Make or Break an Email Marketing Campaign

8-2emLet’s be honest: Marketing has become kind of a beast. With so much data, so many new channels and so much competition out there, it can be tough for today’s marketers to determine which marketing strategies are worth trying out and which aren’t.

3 Free Ebooks on How to Create Personas, Measure, and Target Your 2015 Content Marketing Strategy for Maximum Effectiveness

 

1-7CMOne of the more challenging things for modern marketers is coming up with a good 'rule of thumb' to help create personas for, measure the effectiveness of and target their content marketing effectively, and we understand that. So we're here to help, along with our friends at Oracle Marketing Cloud. They've come to the marketers' rescue by giving us three free ebooks covering some of the most challenging topics for marketers.

1. How to Create Personas For Your B2B Content Marketing Strategy

As a business with a content marketing strategy, it's crucial to understand your target audience and the types of content they want to consume. Whether you've been creating content for years or are just getting started, it's important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.

Click here: http://bit.ly/1zSO95M

3 Insights Entrepreneurs Must Know About Millennials' Mobile Behavior

3M10-6Now more than ever, entrepreneurs need to be cognizant of the importance of mobile marketing to millennials. The millennial generation is driving the biggest changes in how companies develop and market products and services in industries across the board.

While it may seem basic at the core, many companies are still missing out on opportunities to better understand the reasons why millennials buy certain products, identify strongly with certain brands or shop in certain ways.

3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales

inst9-23Instagram is a unique medium for brand advertising unlike any other platform in the social space. The visually driven community allows users to communicate in the universal language of photos and videos, opening the world to the possibility of more "humanized'' content.

Instagram’s growth and reach speaks to its massive appeal to the millennial audience. Instagram provides huge advertising opportunities to drive brand awareness and purchase intent to those brands that understand users want content made for users by other users who understand them best.

3 Most Under-Utilized Social Media Marketing Tactics

3 most under utilized articleWe're all aware of the many benefits involved with brands successfully utilizing a social media strategy to benefit their marketing communications, with a key contributing factor being that it's essentially free to set-up your social media presence and maintain it going forward.

However, there are additional cost-effective social media tactics that brands are still under-utilizing - check out the top three listed below:

 

3 Social-Media Mistakes That Are Killing Interest in Your Company

SM11-11So, you’ve turned your crusade into a cool campaign and now you want to get social-media influencers to not only support the initiative but also spread the word. While that is often the point of launching a social-media campaign, many times an entrepreneur's strategy can backfire -- resulting in more harm than good.

To make your social-media crusade a success, make sure don't do these three things.

3 Steps to Becoming a Content Marketing Master

3-steps-becoming-content-marketing-masterHow do you create content that sticks in your audience’s mind?

How do you offer a thought that defines the conversation for an entire industry?

There are over 363 million search results for the term "content marketing," but add the word mastery to the term and the search results plummet to 4 million results.

3 Steps to Boost Your Social-Media Marketing With Image Tagging

9-8threestepsVisual marketing has become a critical component of reaching target customers in today's competitive business landscape. In fact, 20 percent of marketers report that their visual content has been twice as effective than their text content. The reason is the power of visual marketing. To boost that power even more, consider using image tagging to give your images enhanced context while also making them easier to locate.

3 Techniques That Will Double Your Social Media Content With Half the Effort

OM10-10Too often, doing social media can become a pain. This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels.

But we all know, deep down inside, that social media is important. And we know that we have to do it.

So we might as well figure out how to do more social media in less time and with less effort.

3 Tips for Promoting Your Products on Social Media

9-28tipsToday’s gift guides include printed pages and online formats to include more products than ever.

A great product can generate a lot of talk on social media by being presented attractively for digital consumption. Editors such as The Kit’s Michelle Bilodeau are looking to fill their corporate Instagram feeds as well as publication pages. 

3 Ways Content Marketers Can Stay Inspired

inspiration-light-bulbWe’ve all had slow days, we’ve all been overwhelmed, we’ve all felt left behind by the next big thing — this is why it’s crucial for content marketers to stay absolutely positive and enthused about what they do.

Like any job, a few lax moments in the brain department and we start seeing negative returns. This is deadly for social media marketing, especially when every share, like and comment builds upon one another. How, then, do we stay inspired doing the same thing day in and day out?

3 Ways to Get Business Recognition on Social Media

BR9-30In our increasingly competitive world -- one in which we clamor for the right kind of attention for our companies -- the pursuit of "likes" can become an obsession.

While experts work to define the return on investment, or ROI, of social-media attention and quantify the financial value of social media-fans and followers, entrepreneurs have an innate sense that there is power in gathering a following of likes for our brands.

3 Ways to Manage Your Online Reputation Like a Pro

8-23waysWith the proliferation of social channels, it’s getting more complicated to manage your online reputation. That’s why it pays to watch what the experts in the field are doing.

In a recent interview, Michael Fertik, the founder and CEO of Reputation.com, shared his insights on trends in online reputation management, as well as his own strategies for communicating via social media.

3 Ways to Use Google My Business for Your Marketing

google my businessAre you currently managing a Google+ Business and a Google Local account and are getting confused about the difference between the two? If so, you’re in luck. If you haven’t already heard, Google introduced Google My Business. It combines Places for Business, Google Local, and Google+ Business under the My Business dashboard. Managing multiple Google accounts has never been simpler, and the marketing advantages are endless. Here are three ways you can take advantage of My Business to get a leg up on your competition: 

3 Ways to Use Social Media to ‘Listen’ to the Competition

LI7-20Confession: I have a slightly unhealthy early morning ritual. For the last five years—since I launched Hootsuite—the very first thing I’ve done every day after I wake up is take a peek at what our competition is up to.

I use an appon my iPhone (you can probably guess which one) to see all of the social media mentions of my company and our competition on Twitter, Facebook and other networks. At a glance, I can see what’s being said about all the competitors in my industry and any big news that may have happened overnight. I get the kind of intel that used to take days to gather in a matter of minutes.

30+ professional events in New York, San Francisco and more

6-11evenThe Mashable Events Board is a great place to list and find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week, we're highlighting five events that can help move your career forward. If you don't find anything that's right for you, check out dozens of other events featured in our complete listing.

37 SEO Experts Those in the Know Follow

SEO10-7Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing.

I've been speaking at search conferences since 2001 and have spent a ton of time getting to know who is who in the industry. In fact, I look forward to seeing some of you at SES Chicago to discuss Buyer Legends. Every day it seems that there are another dozen experts to follow on SEO. But, who should you really be paying attention to in 2014?

4 free eBooks & Working Templates to Help Boost Social Media Results

 

FR8-6Gotta love our friends at HubSpot... they always come through with really useful guides to help us do our job easier and faster! Here are four really useful resources that I'm sure you will find helpful, no matter the size of your company.

1. Free Template: How to Create Beautiful PowerPoints
Copy: Sharing visual and engaging content on social media is critically important for marketers. That is why HubSpot has created three eye-catching PowerPoint templates and video tutorials on tips and tricks in PowerPoint. Use these when creating all your social media images, and content to go with them!

Link: http://offers.hubspot.com/templates-create-beautiful-powerpoints?source=hspd-socialmediopolis-ppt-template-20140807
Short link: http://bit.ly/1oaE4Av

4 Instagram Tools That Help Grow Your Account

IN10-26Instagram is one of the most powerful, engaging, and fast-growing social media platforms of the year. I’ve written before about it’s click-through rates (and how they compare to Facebook), tips on using Instagram, and a number of other IG-related topics.

But what about tools? With a few carefully selected tools, you can turn casual “brand-awareness Instagramming” into an actual Instagram marketing campaign. Here’s a list of a few Instagram tools that may be worth checking out.

4 Key Strategies to Create Social Media Brand FOMO

FOMO9-22As a brand it your job not to just sell to your customers, but connect and engage with them. You want to show your voice, what you stand for and that you are credible in your field--all the while building dynamic relationships with your fan base. So how do you keep them coming back for more each time? You create brand FOMO or the fear of missing out. Here are four strategies that will help you cultivate a stellar social media presence that people won't want to miss out on.

4 Reasons Brands Should Use Periscope

7-26periWhere else can you see the CEO of T-Mobile jogging through Central Park, a photojournalist reporting from North Korea, author Deepak Chopra chatting from his apartment in New York or a famed UFC fighter answering their fan’s questions?

The answer: Periscope.

4 Reasons to Use Humor in Your Social Media Content

5-28hmrBrands that post funny stuff on social media are seen as more memorable, while also gaining insights and emotional responses from the audience.

Laughter is a universal language and one of our first communication methods. Before we had spoken or written language, humans used laughter to express our enjoyment or accession with a certain situation. It's also a form of communication that bridges the gap between various languages, cultures, ages and demographics.

4 reasons you shouldn't be afraid to be funny on social media

funnyonsocialfinalLaughter is a universal language and one of our first communication methods. Before we had spoken or written language, humans used laughter to express our enjoyment or accession with a certain situation. It's also a form of communication that bridges the gap between various languages, cultures, ages and demographics. So it's no wonder that funny memes and witty hashtags are such a hit on social media. In fact, according to one study, "humor was employed at near unanimous levels for all viral advertisements. Consequently, this study identified humor as the universal appeal for making content viral."

4 Recent Facebook Updates Businesses Should Know

FB9-4Are you staying up-to-date with the most recent Facebook updates and other changes? If you’re not, you’re in luck! We’ve rounded up some of the social network’s most recent announcements and updates that affect businesses.

1. Updates to the News Feed Algorithm (Again!)

Facebook has announced two major changes to the News Feed algorithm in the last couple of weeks. Both affect businesses and how you craft your Facebook posts.

4 Social Media Buzzwords You Should Not Stop Using

7-30smAll digital marketers should keep the following four social media terms in their vocabulary.

Social media, like every other marketing initiative (and some would even argue more so), is full of buzzwords. I'll admit I use them every day, but when I hear others stringing them together in pretentious and increasingly nonsensical sentences, I become embarrassed, not only for the speaker, but for myself as well.

4 Strategies the 'Entrepreneur on Fire' Used to Build a $250K a Month Podcast

9-29-250kPodcasting is something of an odd man out in the marketing world. Despite the fact that it’s been around for many years, only 3 percent of marketers currently use podcasting in their social-media-marketing campaigns, according to Jeff Bullas. When you consider that Apple has reported more than 1 billion podcast subscriptions via iTunes, and that 62 percent of podcast listeners don’t mind sponsorship messages (compared to 6 percent of TV and traditional radio ad listeners), the magnitude of that oversight seems even bigger.

4 Ways Quality Content Improves SEO Rankings

4-9-22To improve search rankings for content "it is no longer good enough to concentrate on the number of links or keywords" says the latest SearchMetrics Report, Ranking Factors Study 2014.

The study concludes that high quality, relevant content with semantically comprehensive wording is the way to improve your SEO rankings but "the absolute primary focus for content... is quality."The report makes for interesting reading and highlights in some detail this year the nature of content that performs well in SEO rankings. Based on the survey data SearchMetrics argue that "websites need to produce more content in order to remain competitive in search."They go on to say more content needs to meet several quality criteria but relevance is critical. They say "to rank higher, sites must produce not just more content, but more relevant, holistic content." The report highlights four content factors that correlate with higher rankings as follows:

4 Ways to Make Sure Your Email List Doesn't End Up Dead

email7-16Automated emails can help your business save time, but that doesn’t mean you need to abuse them. 

There is nothing more dangerous than automated-email-marketing software in the hands of an overly aggressive company. It should be used to help build your list, not deplete it. If you are constantly hammering your list with emails, you will witness your unsubscribe rate shoot through the roof. This is very counterproductive.

5 Actionable Social Media Takeaways from the Customer Service Summit

5 actionable social takeaways articleThe Incite Group held its 6th annual Customer Service Summit in New York last week, and as is my custom at conferences, I live-tweeted (using hashtag #INCITECS) as a form of note-taking. This makes it much easier to share my learnings later.

Much of the discussion was about customer service social media, with great case studies from brands about being proactive, handling a crisis, leveraging messaging apps (and yes, bots), and being willing to experiment.

Conversocial CEO Joshua March explained that people turn to social media for customer service because it’s easy, convenient, and mobile.But they have clear expectations of the brands they engage:

 

5 Benefits of Twitter's 140-Character Update for Your Brand or Business

5benefitsoftwitterarticleThe update Twitter users have longed for is finally here - images and links at the end of tweets will no longer take up any of your precious 140 characters.

The change opens doors for much more in depth communication on the social media network - Twitter was always designed to be used with phones, but back when Twitter started we only really had SMS which would start to split messages at 140 characters (hence the character restriction). But it’s 2016 now, and I’m so glad Twitter has implemented new updates that keep the core of the network alive, while giving us a little more wiggle room.

5 Best Facebook Marketing Strategies

5bestfacebookmarketingMy friends who worked as Facebook managers were literally panicked. This resulted from the last update on Facebook, which determines organic content reach to 6% or less. This update pushed Facebook managers to paid advertising like crazy leading to 2.27 billion dollars profit in the first quarter of 2014 for Facebook. This represented an increase of 82% from the profit of Facebook in 2013.

5 Digital Resolutions Everyone Should Make (and Keep!)

1-6resDigital resolutions should be an integral part of our annual vow to be better, more successful people. Given how integral digital technology is to managing both our personal and professional lives, one could argue that these resolutions are more important than some of the other improvement goals we set - and that they’re the ones most of us can least afford to break.

It’s that time of year again, when we’re all vowing to take better care of our bodies and our money, see more places and do more things, spend more time with friends and family, and generally trying to become better, more successful people.

5 Examples Your Brand Can Follow to Build an Online Community

online8-5Digital breakthroughs are making it increasingly easy for brands to communicate directly with end users. To encourage two-way communication, many brands are going to social media to talk directly with users.

However, if your brand wants to diversify its communication strategy, build a virtual community. Here are five examples of strategies for building a powerful branded community from successful digital communities.

1. Reddit. Reddit is one of the most powerful communities on the Internet, in large part because it empowers and leverages its users. It provides you with the opportunity to build and scale your community by utilizing trusted users.

5 of the Cleverest Marketing Campaigns in Recent Times

9-19fiveThere are marketing campaigns and then there are clever marketing campaigns. The former may resonate with you, but they’ll rarely stick with you. The latter are memorable and unique. How would you grade your marketing campaigns? Are they clever, or merely average? If you need a little inspiration, check out the following case studies involving five clever marketing campaigns that dared to be different.

5 Proven Ways to Conduct Email Marketing Campaigns

8-1emailIf you’re only utilizing email marketing to simply send out your corporate newsletter, you’re missing out on a potential revenue stream.

There are emails that everyone dreads and others that customers get excited about seeing in their inboxes. What’s the difference and how to you get your brand to be the one that builds anticipation? Spend the time to build a plan for your email marketing with these five helpful tips, tools and strategies that can help you grow your brand and build up your bottom line.

5 Reasons Social Media Is Not Working for You

6-15smEverybody is on social media now. OK, that is a slight exaggeration. Only 2 billionof the planet’s 7.2 billion people have active social media accounts. What is even more incredible is that there are almost 1.7 billion active mobile social users now.

Strictly from a business opportunity standpoint, I would like to say, “wow!” How and where else can you reach almost a third of the earth’s population so easily, so cheaply and so personally? It is a marketer’s dream and, if you are doing it right, you should be using social media marketing to dominate your market.

5 Reasons to Use a Content Management System like Joomla

Are you struggling to decide between the various content management systems (CMS) available today? Well, it’s not an easy task if you are sure about the business needs.

Anyway here are a few insightful feeds on when and why should anyone prefer Joomlaas their web content partner.

5 Reasons Your Business Should Not Advertise on Google AdWords

GA10-29I’m a huge proponent of advertising on Google AdWords – indeed, my entire business career has been dedicated to helping companies grow through search engine marketing (SEM). As much as I love AdWords, however, there are a lot of companies for whom AdWords simply will not work. I’ve identified five reasons you shouldn’t advertise on AdWords – reviewing them before you launch a Google campaign could save you some serious money!

1. No one is searching for your product

A search engine is a “database of intentions,” meaning people use search engines to find something specific. They don’t browse search engines like they do a news web site, Facebook or Twitter. If you are selling a new widget, the odds are low that people will be searching for your product on Google.

5 Reasons Your Online Business Isn't Growing

9-28 fiveToday, your business can either fail or succeed based off of how well you do on the Internet. You may have an online business, or a component of your business is online, but either way, your sales online dramatically affect your growth. When companies release their quarterly reports, the growth of the business online affects whether investors buy or sell shares in that company.

5 Strategies for Brands Playing Catch-up on Social Media Marketing

6-4bsmmThe best marketers have an uncanny ability to reject conventional wisdom and still succeed. Their approach is often just crazy enough that it works, winning fans, friends and, most importantly, customers.

For brands that are new to social media, or have been hesitant to invest in it due to how crowded and competitive it has become, here are five unorthodox marketing strategies that will deliver the brand awareness and sales your business needs.

5 Tips for Getting Your Dream Job in Social Media

12-29SMConnecting with others over social media is loads of fun so imagine if you got to make a career out of it!. An increasing number of brands and marketing teams are hiring social media managers to take their social efforts to the next level. If you’ve always wanted to get paid to do what you love, read on for five tips to help you land your dream job in social media.

5 Trends Reshaping Social Media

8-25fivetrendsNot too long ago, observers on the Internet were witnessing Twitter’s revolutionary early days and the cautious caveat emptor notice about Facebook disguised as Academy Award-winning The Social Network. Now there’s Pinterest for the DIY-inclined, LinkedIn for the professional, Tumblr for teenage thinkers, Instagram for millennials exploring their FOMO, and even dating services doubling as social networking sites.

5 Ways Brands Can Use Periscope and Meerkat

6-5smVideo is a popular form of content for brands, but live streaming makes it even more enticing.

According to The Daily Dot, Periscope generated about 51,000 tweets during its March 26 release, and Meerkat—which was released Feb. 27—garnered more than 200,000 tweets about the app by the end of March.

As social media users—including celebrities and brand managers—flock to these apps, the buzz grows. According to Alex Pettitt, there were more than 36,500 tweets about Periscope for Android on its May 28 release, compared with 136 the day before.

5 Ways to Convert Casual Blog Readers Into Social Advocates

8-2blogDo you know the 80/20 rule (also known as the Pareto Principle)? Essentially, it states that 80 percent of your results come from 20 percent of your inputs -- or, in practice, that 80 percent of your revenue comes from 20 percent of your blog readers. While that’s great in theory, it doesn’t always apply if you’re an entrepreneur that’s just started a blog.

5 Ways to Generate Business Through LinkedIn

8-6LIThis story first appeared in the August issue of Entrepreneur. To receive the magazine, click here to subscribe.

Let’s start with the data: More than half of marketers surveyed say Facebook is the most important social network they use, according to the 2015 Social Media Marketing Industry Report by San Diego-based Social Media Examiner. LinkedIn came in second: 71 percent of marketers use it, but only 21 percent cite it as the most important social network. (Twitter ranked a distant third, at 12 percent.)

5 Ways to Make Pinterest Work for Your Brand

pinterest-7-3Pinterest has become hard to ignore. If you need proof, take a look at this article about how Pinterest has surpassed email in social sharing. That’s a major shift.

Coming up with the right Pinterest strategy--or deciding whether to use the service at all--can be a challenge. The good news is that there are a few basic rules you can use to home in on the right way to employ boards for your brand.

5 Ways to Use Social Media to Make a Huge Impact in Real Life

1-7smrlThese five tips can help you bridge the gap between online and offline in terms of social media, and keep you relevant to your consumers in the socially saturated world.

As ubiquitous as social media is in this day and age, more people are turning an apathetic ear to what brands have to say rather than hanging onto their every word on these channels.

That shouldn’t come as a shock to you, though.

6 Brands That Are Killing It on Instagram

IS12-2These six brands are showing how the social media platform's visual capabilities can be used to engage consumers more effectively than other platforms out there.

Having recently turned four years old, Instagram’s user base of just north of 200 million may pale in comparison to Facebook’s 1.35 billion, but the engagement rate for brands on this visually oriented app is hard to beat in the social media ecosystem.

6 Content Marketing Videos & 7 eBooks to Improve your Social Media Marketing [Free Resources]

2-25InstofferMarketers see great results when different marketing tactics work together. We are excited to offer this FREE resource for members to learn Social Media, SEO, Content Marketing where you get 6 hour long webinars on Content Marketing and 7 ebooks.

Simply sign-up and access all the free learning resources now:

http://goo.gl/D4Pedw

Note: You get access to all on-demand videos and ebooks right after you sign-up with unlimited access for 3 months.

6 Extreme Social Media Strategies

bigpapiprezselfieIn a market that has been transformed by social media, businesses are searching for unique ways to make a splash. Here are six innovative (or are they crazy?) social media strategies that businesses used in the last year to make a different kind of impression.

6 Instagram Tools to Improve Your Social Media Marketing

6 instagram rules improve social articleVisual content is a key element to your social media marketing strategy.

In fact, content with relevant images gets 94% more views than content without relevant images and receives more social shares. This statistic is for real, proving that having a visual content plan is vital to attracting qualified prospects to your funnel in generating leads and increasing exposure.

And with over 600 million active users, Instagram is now a key consideration - not only is the platform buzzing with your target audience, it’s an ideal option for executing your visual strategy. Top brands are successfully using Instagram to boost their brand image, foster follower relationships, and increase revenue. Including Instagram in your digital marketing strategy can accelerate real growth in your business.