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3 Extremely Profitable Types of Facebook Ads

3 extremely profitable types of facebook ads

If you haven’t explored the power of Facebook advertising recently, you’ll be pleasantly surprised with the depth of their product offering. The platform is much more than boosting posts and buying likes.

Think about it – other than the NSA, who has more data on you than Facebook? They know what websites you visit, who you work for, where you grew up, your favorite football team – there’s an endless amount of data open to advertisers.

So if you’re still just boosting posts, you’re leaving some of the lowest hanging fruit in the orchard. To really turbo charge your Facebook advertising, try these three Facebook ad campaigns. They’re sure to boost your marketing efforts. After you watch the video, you can get a deeper look into each of our favorite types of Facebook advertising below.

4 Reasons Why 76% of Small Businesses Don’t See Positive ROI from Facebook

4 reasons why 76 percent of small businesses dont see positive roi from facebook

Social Media Marketing is the most cost effective way to reach a targeted audience, however, recent data shows that a clear majority of small businesses aren’t seeing positive return on investment (ROI), specifically from Facebook.

A study of over 4,700 US small businesses with fewer than 10 employees found that only 24% were seeing positive ROI. This makes me sad considering there's a wealth of information online that can help you piece together a social media marketing strategy that drives business results.

5 Questions Every Facebook Ad Must Answer

5 questions every facebook ad must answer

Facebook ads offer significant opportunities for brands to reach highly specific, targeted audiences. But the key to success is in the detail - while there are a wide range of options to utilize, this means there's also a huge array of variations to consider, which can make the process confusing for those unfamiliar. In some cases, this can lead to less than optimal targeting, while some people simply choose the basic options and hope Facebook will automatically generate results.

This is not the best approach.

To truly maximize your Facebook ads, you need to understand the purpose behind each campaign, the intent, and the measures you'll use to calculate their success (or failure).

9 Ways to Use Automation to Optimize Your Facebook Ads [Infographic]

9 ways to use automation to optimize your facebook ads

Creating new campaigns on Facebook at scale, and ensuring that the tracking works properly, can be repetitive and time-consuming. Launching and managing Facebook campaigns typically involves performing several manual tasks in Ads Manager or Power Editor, tasks which eat into your valuable time, which may be better spent analyzing results and focusing on strategy.

Having a checklist is necessary to keep from overlooking an important step, but often, a comprehensive Facebook checklist can turn into multiple pages of bullets and sub-bullets. Surely, every social media professional dreams of editing that list down.

Facebook extends ads beyond its own users

facebook sharing ads with non usersFacebook is opening up Audience Network to enable marketers to deliver ads to consumers who don't use its platform. The company is also enabling non-Facebook users to opt out of receiving ads.

Facebook Now up to 5 Million Advertisers, Announces New Video Metrics

facebook now up to 5 million advertisers announces new video metrics

Just as Facebook continues to add more users, so too are more advertisers flocking to the platform to tap into that audience.

This week, The Social Network has reported that there are now more than five million active advertisers on their platform. For comparison, Instagram reached its first million advertisers last month, while Facebook itself reported that it had reached four million advertisers only six months ago.

Facebook Offers Value Optimization Ads and Lookalike Audiences

facebook offers value optimization ads and lookalike audiences

Facebook wants to help marketers get more juice for their squeeze according to an announcement from Facebook Business this week.

Facebook ads have a couple new options for us -- specifically, a new value optimization tool and an updated value-based lookalike audiences tool. Both features draw on the capabilities of Facebook’s pixel, which mines data about audience behavior and interactions to help businesses understand and optimize their targeting ads.

How to Improve Your Facebook Clickthrough Rates With Better Images

FBB11-11In their book Ultimate Guide to Facebook Advertising, online marketing and Facebook ad experts Perry Marshall, Keith Krance and Thomas Meloche explain the game-changing tactics of paid Facebook Ads and how you can gain more on your investment—in clicks, customers and profits. In this edited excerpt, Krance and Meloche offer tips on using images in your Facebook ads to attract attention.

In Facebook ads, the picture is flat out more important than the text. Perhaps 80 percent of the click-effectiveness of your ad will be determined by the image you choose and the headline you provide for that image, with 70 percent coming from the image alone.

Three Free Master Social Guidebooks – Great Holiday Reading

FB12-3-2How to Master Facebook in 10 Days

Want to master Facebook and generate customers before the end of the year? Download HubSpot's free resource to get everything you need to know to master Facebook for your business, fast!

Download now: http://bit.ly/11FAGEs

How to Generate Leads on Facebook
HubSpot has mastered how to generate leads and customers on Facebook to help feed their sales team. Learn how your business can too, with their free ebook.
Download now: http://bit.ly/1tBGvsZ