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Leveraging Brand Ambassadors

Leveraging-Brand-AmbassadorsIn a recent report from Nielsen, a multi-national company which measures consumers’ shopping and media habits, 84 percent of global respondents across 58 countries reported word-of-mouth recommendations from family and friends as the most trustworthy source of advertising. This means that the best way for a company to achieve brand advocacy—and ultimately increase revenue—is to connect with the social influencers and empower those people to intentionally share their stamp of approval with their extended networks.