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18 expert quotes from ClickZ’s Digital Trends 2016 Report

digital trends 2016The Digital Trends 2016 report is a comprehensive guide to all the digital-related trends you need to know about in 2016.

Sure, every digitally-focused publisher has its own trends report, but what makes this one stand out from the rest is the sheer weight of expert opinion throughout its 46 pages, with more than 40 specialist contributors giving their insight on the most pressing topics.  Here a few of the reports most insightful quotes covering all of the topics…

Leveraging Brand Ambassadors

Leveraging-Brand-AmbassadorsIn a recent report from Nielsen, a multi-national company which measures consumers’ shopping and media habits, 84 percent of global respondents across 58 countries reported word-of-mouth recommendations from family and friends as the most trustworthy source of advertising. This means that the best way for a company to achieve brand advocacy—and ultimately increase revenue—is to connect with the social influencers and empower those people to intentionally share their stamp of approval with their extended networks.