It may be sandwiched between Black Friday and Cyber Monday, but Small Business Saturday packs a mighty punch when it comes to doing big business during the holidays.
Now in its eighth year, the November 25th event, originally created by American Express, has consistently grown, with a record 112 million consumers shopping and dining at independent businesses in 2016.
No matter what sector you're in, marketing can make or break your business. That's why brands spend so much time and effort on developing an effective a marketing plan - but if you think the success of your marketing depends only on smart planning and doing the right things, let me tell you it isn’t.
To succeed in marketing, you need to have in-depth knowledge of what to do, as well as what not to do. This is especially true for small businesses, as you're already stretched thin and as have a very limited margin for error.
If you’re like 65 percent of Americans, you’re a fan of pro football. Which means you already have your fantasy team drafted and your jersey ready for when your team takes the field this season.
How has the National Football League managed to make football America’s favorite sport? One major reason is the League's ability to keep fans engaged -- a strength businesses should pay attention to. In fact, businesses can strengthen their own "fan engagement" by taking the following six lessons from the NFL playbook.
As of April, Instagram has reached 700 million monthly active users (200 million of which are daily active ones) – that’s a lot of consumer potential! Instagram is an essential tool for small business owners, as 75 percent of users will take action if a post inspires them and 70 percent of users follow at least one business on the app.
However, it’s not enough to just be on Instagram. You need to create unique, interesting content that cultivates engagement in the form of likes, comments, shares and followers. If you find your page lacking in engagement, here are seven ways to help you improve.
In a tabloid found at state newsstands, the communist country announced that it would add small, mid-sized and micro private businesses to its master plan, approved last month, for social and economic development. Business owners hope the reform allows them to export products to other countriesand import wholesale supplies.
While Facebook has grown to become one of the biggest advertising platforms in the world, there’s still a lot of potential for growth in the social media giant.
Back in February, as part of their 2016 Q4 performance update, Facebook COO Sheryl Sandberg noted that while there were four million active advertisers on the network (that’s risen to five million since), there are more than 65 million businesses using Facebook Pages in total, a significant gap between active businesses and active advertisers.
“I think every business tries Facebook ads, fails at it and then blames the platform,” says digital marketing expert Neil Patel.
You’re not alone if a minute or two in Power Editor leaves your head spinning and wondering, “Wait… so how do Facebook ads work?!”
Don’t even know what Power Editor is? Hey, you’re in good company. The majority of Facebook users don’t (more on that later).
Today, everyone wants to be the King (or Queen!) of social media. We need to be on Twitter, Facebook, LinkedIn, Google+, and, of course, Pinterest. But is it possible that being everywhere at once might actually be hurting your business?
BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes.
Small-to-medium sized businesses (SMBs) allocate more ad dollars to social than any other media platform, according to a report by BIA/Kelsey.
In its latest study, entitled Local Commerce Monitor, BIA/Kelsey found that 74.5 percent of SMBs (companies with less than 100 employees) have been leveraging social media to promote their businesses.
The report also found that on average, SMBs spend 21.4 percent of their total media budgets on social, compared to 18.9 percent last year.