While it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific. To put some data and intelligence behind this notion, CMO.com created this infographic, which examines the state of digital marketing across five key sectors.
User-generated content is the foundation of social media. Smart brands that understand the value of this content can turn it into an influential tool for marketing and a vehicle for driving sales. However, there are some real challenges associated with UGC, including copyright violations and ensuring that user content is on brand.
Yes, marketing productivity ebbs and flows. But how to get the “flow” going again can sometimes be a challenge. You’re tired or hungry or have just hit that low point.
Of all the social media platforms, Facebook is still king. When it comes to social media marketing, Facebook's the common denominator, whether you sell accounting services or couture clothing. But while most Facebook advertisers focus on engagement and cost-effective ads, there’s a very important step in the process that should always come first: audience creation.
High engagement and cost-effective ads are difficult to achieve if you don’t have the right audience in place. This new infographic from visme.co outlines seven questions every Facebook advertiser needs to ask in order to build the right audience.
You’ve got to know yourself before you can expect to draw an audience. First things first: define your business, your goals, the mission behind your company, etc.
People like to say there's no such thing as perfect, but at the rate customers' attention spans are decreasing, social media managers can't risk posting updates that aren't close to perfection.
What does a perfect social media post look like?
An infographic from My Clever Agency has the answer. It explains in detail what strong, engaging and effective social media posts should include. While we've gone over what good Facebook, Twitter, Pinterest and Google+ posts look like, this infographic has been updated to include YouTube, Instagram, Vine and Tumblr.
On any given day, the average businessperson receives 91 emails, according to a report by The Radicati Group. This number is expected to rise to 95 emails per person per day by next year, and reach almost 100 by 2018.
That's a lot of email. How will you make youremail the one they read?
Did you know that 99% of all sensory information is filtered out by the brain almost immediately? This is especially true of digital information in the form of words. It's no wonder that more and more companies are creating Infographics, a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don't. This is because people immediately respond to well produced graphics.Click here
Social media is no longer an experiment. With more than 1.5 billion active users on Facebook and Twitter alone, social media has matured into a critical channel for retailers looking to get a big chunk of the estimated $650 billion that will be spent on holiday shopping this season.
According to recently released research from digital marketing platform Offerpop, 67 percent of marketers plan to increase their social media budgets this holiday season. Brands also appear to be sticking to proven social media platforms, with 92 percent of marketers saying they will spend the majority of their budget on Facebook.
Content Marketing Discontent?
How would you rate your content marketing? Do you produce enough content? Frequently enough? Are you hitting your goals?
You're not alone if you suspect the whole content marketing thing could be going more smoothly. According to a new infographic (below) from the team at Bloomfire, 70% of marketers say their content programs lack consistency and an overall strategy. More than two-thirds of marketers say they don't have enough time to develop all the content they need.
So, you want to craft the perfect post for Facebook, Twitter, Instagram, Snapchat, YouTube, Vine, Pinterest, LinkedIn, Tumblr or a blog? Check out myclever Agency's new, updated Infographic.
2016 was a busy year for Google, particularly as it relates to its algorithm - the formula used to rank the resulting Web pages from a user’s query. With nine updates over the course of twelve months, the push to deliver better search results based on user intent was at the forefront of Google’s efforts. Prioritizing the user and customizing content - from search results to personalized recommendations - goes hand-in-hand with the 2016 push for putting the customer first.
Making sense of what the updates mean for your small business website can be tricky. However, E2M Solutions have pulled together the below infographic which encapsulates each update in layman’s terms. The fully animated infographic is viewable at the bottom of the page, but for those curious to know more about each update, here's a summary of each key element.
With some 2.4 million e-mails being sent every second, the challenge of getting your message to stand out in cluttered inboxes is immense. To help improve your e-mail response rate, you need to do what you can to stand out - a clever subject line is the first step, but in order to keep people reading, you need to consider your options, of which, rich media is a rising consideration.
Rich media in email involves the use of audio and visual components to convey your message, and it can help in making your emails more attractive by adopting an 'infotainment' style strategy - because who doesn’t like amazing GIFs, videos, cinemagraphs today? With popularity of animation in emails rising, the future of rich media looks bright - but as with everything, there's a right and a wrong way to go about it.
Yesterday, I wrote about why Pinterest in the best social network for ecommerce.
Today, let’s talk about how to get started on Pinterest. I’ve attached an infographic from Quick Sproutabout getting your first follows onside.
So, after you join Pinterest:
Like everyone, you hope every piece of content you post gains some traction, and with any luck, goes viral. But all too often even well-crafted posts end up in the social media graveyard, with just a small number of shares and likes.
Well, it's on to the next post, right?
Not so fast. Before you start drawing up that next one, consider this infographic from Los Angeles-based Gryffin Media that might unlock some of the secrets to that elusive viral post.
Pinterest probably deserves more attention as a social media marketing option than it receives. I mean, it's not like no one knows about it - the platform now has more than 175 million monthly active users, and is on track to book more than $500 million in ad revenue this year. But did you also know that one in two U.S. Millennials use the platform? That Pinterest reaches 80% of the Millennials who also use Snapchat?
That stat, in particular, stood out in this new infographic which provides an overview of the platform's U.S. audience. The Snapchat reference is important because Snap Inc. just recently raised almost $30 billion after publicly listing, largely based on the fact that it has such huge appeal with that Millennial audience. If Pinterest is not so far off, what does that mean? How much might Pinterest be worth on the free market? And given it's focus on eCommerce and generating revenue through direct selling, could Pinterest actually be worth more than Snapchat in the long run?
Nobody likes an audit. Any kind of audit. And when it comes to an SEO audit, digital marketing specialists have a tendency to overcomplicate things.
But the truth is, most of the big ticket items impacting your SEO are things you can easily look into on your own to see where you stand and what you need to do to bring your site up to par. You do need to know your 'metadata' from your 'messaging', but you don't need to be a digital ninja/guru/magician to do a basic audit.
The world of digital advertising has gone through a lot of changes in recent years.
There's the increased adoption of social media ads, as well as the sudden surge of video content on the web. And in 2017, we can expect to see a new set of trends and shifts that will further shape the world of digital advertising into the next level.
You might recognize that particular “itch” to check in if you haven’t been on Facebook in a day or two, but did you know that using the world’s dominant social network actually elicits a physical response in many users? Researchers have documented reactions like pupil dilation, an indication of happiness, in people as they’re browsing their Facebook.
The social media landscape changes quickly.
This new infographic from CJG Digital Marketing provides some context for the changes and challenges we can expect to see this summer.
"Where’s your audience at?"
This is one of the key questions you need to answer to maximize your social media marketing efforts – there’s little point going all-in on Snapchat if the people you’re trying to reach are over on Instagram.
To help with this, the team at Trackx have created this new infographic which provides an overview of some of the key audience stats for all the major social platforms.
YouTube is the third most trafficked website behind Google and Facebook, with at least 2,777,777 videos being viewed in just a minute.