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[Infographic] CMO.com's 2016 State Of Digital Marketing, By Industry

digital marketingWhile it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific. To put some data and intelligence behind this notion, CMO.com created this infographic, which examines the state of digital marketing across five key sectors.

[Infographic] User-Generated Content Landmines to Watch Out For

user generated content warningsUser-generated content is the foundation of social media. Smart brands that understand the value of this content can turn it into an influential tool for marketing and a vehicle for driving sales. However, there are some real challenges associated with UGC, including copyright violations and ensuring that user content is on brand.

10 Blog Design Stats to Shape Your Blogging Strategy [Infographic]

10 blog design stats to shape your blogging strategy

Are you in the process of creating a blog for your business? Need help deciding on your design and the features you should include?

AdHawk have conducted an analysis of some of the top marketing blogs, and have presented their findings for you in the infographic below.

10 Creative Ways to Use Your Reviews [Infographic]

10 creative ways to use your reviews

Reviews are a great way to showcase your business, all from the mouths of happy clients.

But beyond just collecting reviews, you should also ensure that you make your reviews easy to find, and consider adding them to your marketing collateral to boost credibility - including emails, websites, materials and more.

10 Essential Holiday Marketing Tactics for 2017 [Infographic]

10 essential holiday marketing tactics for 2017

It may not feel that close, but there are now less than 70 days till Christmas.

Have you got your holiday marketing strategy locked in?

The holiday period is always huge, for retailers in particular, and this year, American consumers are expected to spend more than $923 billion on holiday-related sales.

10 Funny Facts about Your Digital Life [Infographic]

10 funny facts about your digital life

Have you ever noticed how the more you need the Internet, the less Wi-Fi bars you tend to have? Or how the farther you have to travel to find an outlet, the fewer battery minutes you have left on your laptop? Our digital lives are funny that way.

Case in point: just the other day, one of my buddies suggested I ought to back up my computer more often. Little did he know that only a few hours earlier my computer melted down out of nowhere.

10 Great Reasons Why You Should Consider Publishing on Medium [Infographic]

10 great reasons why you should consider publishing on medium

We all want to make our content go farther. No matter how many followers you have on social media and no matter how many people visit your website every month, sometimes your great content just doesn't get as much mileage as it could.

Your most loyal readers will read your content, of course, and while feeding your existing audience great content is important, that audience remains limited. There's a much larger audience who has yet to even hear about you, or the awesome stuff you're writing.

10 Must-Haves for a Highly Successful Video Marketing Campaign [Infographic]

10 must haves for a highly successful video marketing campaign

As you may have heard, video is becoming more and more important in digital marketing circles. Facebook CEO Mark Zuckerberg says their platform will be mostly video by 2019, YouTube now has more than 1.5 billion monthly active users, while video consumption is rising on Instagram, Pinterest and Twitter. Even LinkedIn recently added their own native video option.

Given the usage trends, most businesses are now considering their video options - but many are not sure where to start and what, exactly, is required.

10 Powerful Twitter Advanced Search Features [Infographic]

10 powerful twitter advanced search features

Twitter marketing isn't easy, but the exposure it can bring your content and brand is potentially massive.

However, your Twitter handle is just one of 330 million active accounts vying for attention in what can be an incredibly noisy place.

10 Reasons Why Video Marketing is Taking Off [Infographic]

10 reasons why video marketing is taking off

If you’ve logged into your social media accounts in the last few hours, chances are you’ve seen at least one video on your timeline.

By now, it should be clear that video is increasingly becoming the medium of choice, whether it’s on social media or a company website.

10 Simple Ways to Increase Brand Awareness [Infographic]

10 simple ways to increase brand awareness

In today’s world, brands have become more important than ever before. Instead of focusing on selling their products, businesses now opt to increase their brand awareness.

A brand conveys a business’s experience, credibility, and quality, therefore, outliving products which have life cycles and change over time.

10 Social Media Predictions for 2018 [Infographic]

10 social media predictions for 2018 info

What's on the horizon for social media marketing in 2018?

With the new year fast approaching, we asked the biggest names in digital marketing and PR to give us their thoughts on what's coming next, to help ensure we get the best start in planning our strategies for the next year.

10 Tips for Compelling LinkedIn Company Page Posts [Infographic]

10 tips for compelling linkedin company page posts

With more than 500 million members, and a focused, professional audience base, LinkedIn is a must for most companies, but especially those in the B2B sector. But developing a presence on LinkedIn can be hard – LinkedIn is not Facebook, it’s not Twitter. You don’t win on LinkedIn by being the most entertaining or posting the best photos (necessarily).

So how do you maximize your LinkedIn efforts – what should you be publishing to your LinkedIn company page?

10 Tips for Creating a Compelling Infographic [Infographic]

10 tips for creating a compelling infographic

How do you capture the essence of a complex topic without putting your audience to sleep? By using an infographic, of course.

Not only can infographics do a masterful job of summarizing content, but they also increase engagement. The reason? People are visually wired - we recall up to 80% of what we see and do. And infographics are a marketing tool that’s being utilized more and more.

10 Types of ‘Explainer Videos’ You Should Use [Infographic]

10 types of explainer videos you should use

No doubt you've heard this before - video is the medium for social in 2017.

A quick recap:

  • Online video is forecast to account for 74% of all web traffic in 2017
  • More than 500 million people are watching Facebook videos every day, while 1.5 billion users log onto YouTube every month
  • Year over year, the time people spend watching video on Instagram is up more than 80% 

10 Visual Marketing Ideas to Generate Insane Results [Infographic]

10 visual marketing ideas to generate insane results

We all know that content marketing is about creating value for your audience and sharing it in a way that's useful to them.

Visual content marketing serves the same function - it just offers another medium through which your content can be shared.

101 Reasons Why You Need to Embrace Live Chat [Infographic]

101 reasons why you need to embrace live chat

With more and more digital interactions switching to messaging apps, its clear that there's a consumer desire for more intimate, personal conversations - and a shift away from public broadcasting of every post.

104 Reasons Why You Need to Advertise on Mobile [Infographic]

104 reasons why you need to advertise on mobileAt a time when “mobile-first” is no longer a suggestion, but a reality, businesses need to think seriously about mobile advertising. This new infographic from Website Builder provides an overview of the vast potential of mobile marketing and advertising.

If you want to target mobile users, it makes sense to drive your ads to the platforms they’re using, right?

109 Facts and Stats About Reddit [Infographic]

109 facts and stats about reddit

While it doesn't get as much attention as other social platforms, Reddit is a key news source for many users, and a key originator for a lot of web content.

Reddit started off small and has grown to become one the most popular news source in the world. One of the key differentiators for Reddit is that they rely on human curation and moderation, as opposed to other platforms which are increasingly relying on algorithms for the same (and rarely producing anywhere near as compelling a user experience).

11 Battle-Tested Ways to Raise Your SEO Click-Through Rate [Infographic]

11 battle tested ways to raise your seo click through rate

It's easy to overlook your organic click-through rates on Google - after all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links.

However, there are a lot of really great reasons you should work on improving your organic CTRs, not the least of which is its impact on your rankings.

11 Digital Marketing Tips to Help You Grow Your Business [Infographic]

11 digital marketing tips to help you grow your business

Digital Marketing now plays a key role in growing businesses of all shapes and sizes, all around the world.

Word-of-mouth, face-to-face selling techniques and telesales are all really strong tools to grow your business too, however 90% of all marketers indicate that their social media efforts have generated more exposure than ever before for their businesses.

11 Reasons Why no One is Watching Your Video Content [Infographic]

11 reasons why no one is watching your video content

Video is a powerful medium for promotion, and has increasingly become a key influencer in sales decisions. But even though you may be creating great video content, that still won't guarantee video marketing success.

You have to do more than just launch a video, you also need to know what your audience wants, where they want to see it, and how to keep them hooked.

11 Reasons You Don't Have More Followers [Infographic]

11 reasons you dont have more followers

Are you struggling to build an engaged following on Twitter? Wondering why people just won’t hit that follow button?

We share 11 reasons people won’t follow you on Twitter in this infographic.

11 Technical SEO Tips to Boost Google Rankings [Infographic]

11 technical seo tips to boost google rankings

So, you want to rank higher on Google and you’re reading up on SEO - but is your website sound from a technical point of view?

Joint Views share their technical SEO tips for success in this infographic.

11 Thank You Page Tips to Help Move Leads Down Your Funnel [Infographic]

11 thank you page tips to help move leads down your funnel

You spend time and effort creating content offers like ebooks, presentations, whitepapers, and more, and if you create great personas, do your marketing correctly, and put together an enticing offer, your prospects will share their contact information with you to get it. In the process, they become leads in your funnel. Then what?

There's been some debate about what to do once your leads have signed up. Should you send a Thank You message, or should you use a Thank You page? Inbound marketing organizations from Aweber to Hubspot agree, Thank You pages are the way to go.

119 Facts You Don't Know About Email Marketing [Infographic]

119 facts you dont know about email marketing

While your digital marketing options and tools continue to evolve and develop, email marketing remains a key component of any successful program.

Consider this - emails convert 3X better than social media, while 71% of mobile purchasing decisions are most influenced by emails from companies. Email is intimate, personal and can drive significant results when used the right way.

12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]

12 perfect video types for the b2b customer lifecycle

Video can play an important role in accelerating the journey from prospect to customer, and by now you probably know that video can be much more than just a top-of-funnel asset, more than a brand awareness tool. These days, consumers are craving video content more than any other type.

But when it comes to creating a video strategy - and one that’s particularly suited to your marketing plans throughout your funnel - video isn’t a one-size-fits-all medium.

12 Reasons Why Your Business Should be Utilizing Employee Advocacy [Infographic]

12 reasons why your business should be utilizing employee advocacy

The rise of social networks - which give everyone a platform to share their thoughts publicly, at any time – has, in turn, lead to the rise in employee advocacy.

Whereas broadcasting your message via traditional methods has long been the best way to share or distribute company news, the expansion of social networks has amplified the power of ‘word of mouth’ - and given that people trust those they know more than they do company messaging, it makes sense to utilize this to your benefit within your marketing efforts.

12 Simple Steps for Writing an Awesome Blog Post [Infographic]

12 simple steps for writing an awesome blog post

So you want to know how to write a blog post but you don't know where to start? Maybe you have a great idea but you're finding it difficult to put pen to paper.

Don't worry you're not alone - this is something a lot of bloggers go through. It takes time to find your groove, especially when you're new to blogging or writing in general.

127 Video Marketing Stats You Didn't Know [Infographic]

127 video marketing stats you didnt know

Did you know about 48 hours of videos are uploaded every minute on YouTube and using a video in your marketing increases the sharing of your content 10x? From Facebook Live to 360-degree videos, these revolutionary video marketing stats will enhance your marketing strategy.

One of the most important strategies for your business today is videos. Whether it is Facebook, Instagram, YouTube or Snapchat, video content on social media is what marketers need to focus on in 2017. Videos drive traffic and engagement to your blog while managing to convey information better than other types of content used.

14 Must-Have Windows Tools for Social Media Marketers [Infographic]

14 must have windows tools for social media marketers

Today’s social media marketer needs to be a Jack or Jill of all trades, with constantly evolving elements requiring a broad range of tools - from imaging, text and video apps, to scheduling and analytics tools like Buffer and Hootsuite. And that's before you even factor in the ever-changing social websites themselves.

Fortunately, many of these apps are free, at least for their basic packages, and geared towards consumers, making them intuitive to learn and operate. However, this accessibility comes at its own price - power and functionality are limited, updates are constantly rolled out requiring branding and strategy overhauls, and everyone is now on social media, making it harder and harder to stand out.

15 Best Growth Hacking Techniques and Ideas [Infographic]

15 best growth hacking techniques and ideas

To some, “growth hacking” might seem like the latest buzzword in marketing, but the practice is much more than a buzzword, and requires absolute focus on one thing: Growing as fast as possible.

This clever phrase was coined by Sean Ellis and has been popularized by fast-growing startups.

15 of the Best Social Media Monitoring Tools You Can Use in 2017 [Infographic]

15 of the best social media monitoring tools you can use in 2017

Social Media and its evolution into an effective digital marketing medium have changed the face of customer connection and promotion. Social platforms have advanced well beyond their initial beginnings, growing into all-encompassing tools for connecting, browsing, shopping - you name it.

These days, brands need to have a social media marketing strategy in place - but in order to maximize the potential of social, your business also needs to be doing more than just posting and sharing content.

15 Ways to Find Facebook Content Ideas [Infographic]

15 ways to find facebook content ideas

In order to make best use of social media platforms for business, you need to be producing, and sharing, content. And not just any content, but content that informs, educates, that speaks to the needs and wants of your, specific, target audience.

So how do you tap into audience demand to create and curate your posts? How can you find the topics of most relevance to your audience in order to maximize your opportunities, and connect with your target market?

16 SEO Myths You Should Ignore Completely [Infographic]

16 seo myths you should ignore completely

Search engine optimization is a complex and technical field, which is made even more complex by Google not revealing the various factors which influence their search results.

There's good reason for this, of course - if Google detailed how their system worked, it would help those trying to cheat the system to do so - but at the same time, the lack of true clarity has also lead to a lot of misinformation.

16 Video Marketing Stats to Blow Your Social Media Mind [Infographic]

16 video marketing stats to blow your social media mind

Video is no longer a nice luxury to have in your social media marketing mix. Brands making noise online have embraced using video in different ways to tell their story and drive their brand messaging home.

Not only are more brands using video, recent data shows that 43% of people actually want to see more video content from brands.

18 Ways to Build a Strong Brand [Infographic]

18 ways to build a strong brand

One of the most important, and also most difficult, parts of starting a business is developing your brand.

To help you nail the branding of your start-up, creative agency Monitor has created a short and sweet infographic which highlights the key elements to take note of when working to build a strong brand.

20 Effective Ways to Stop Boring Your Readers [Infographic]

20 effective ways to stop boring your readers

Does your blog struggle to keep readers interested and coming back for more? Are you looking for ways to be a little less boring?

MyTasker shares 20 effective ways to stop boring your blog readers in the infographic below.

They emphasize the importance of readability - keep words, sentences and paragraphs short and free of fluff.

2017 Social Media Image Size Cheat Sheet [Infographic]

2017 social media image size cheat sheet

Social media platforms are always being updated, which means they’re frequently changing their profile and cover photo dimensions, layouts, and requirements for uploaded images. It can be tough to keep track of it all.

We understand you’re busy - you can’t spend all your time sweeping the internet for information that’s bound to change again tomorrow. However, high-quality and creative imagery is imperative to social media marketing success, so it’s important to know the proper dimensions for each network you use.

21 Secrets Behind Viral Infographics [Infographic]

21 secrets behind viral infographics

Infographics can be a highly effective weapon in your content strategy - research has shown that infographics receive more average shares than other content types.

With 90% of the information that's transmitted to our brains being visual, it makes sense that image-based formats like infographics work so well.

21 SEO Mistakes Destroying Your Website [Infographic]

21 seo mistakes destroying your website

Are you trying - but failing - to get your site on the first page of Google? Want to know if you’re making avoidable mistakes in your SEO strategy?

SEO Jury share 21 SEO mistakes to avoid, and what to do instead, in this infographic.

25 Digital Marketing Blogs You Need to Follow [Infographic]

25 digital marketing blogs you need to follow

Are you just getting started with your digital marketing efforts? Want to learn the correct techniques from the world’s most reputable sources?

WordStream recently shared 25 digital marketing blogs you need to read in the infographic below.

27 Top Content-Marketing Tips Backed by Data [Infographic]

27 top content marketing tips backed by data

Which marketing tips can provide the most help? The ones backed by real, actionable data.

Data doesn't lie, and it tells us things like this: currently, only 21% of B2B content marketers are successful at tracking ROI.

3 Ways UGC Amplifies Brand Engagement on Facebook [Infographic]

3 ways ugc amplifies brand engagement on facebook

The News Feed is Facebook’s lifeline. From status updates to post engagement, how users engage with the News Feed - and how long they stay engaged - determines how many ads Facebook can display (impressions served, engagements earned) in that timeframe.

The more original content a user posts, the more content available to display to their friends & family, which increases their engagement and the cycle continues.

31 Surprising Video Marketing Facts You Need to Know [Infographic]

31 surprising video marketing facts you need to know

Already one of the most powerful tools in a marketer's arsenal, video is fast becoming the number one way to generate conversions.

Video content marketing is one of the most powerful ways to market your product or service. Its inherent ability to capture and hold a consumer's attention longer than people will spend on a text or image is great, and its ability to appeal to multiple sense is super compelling.

360 Degrees of Success [Infographic]

360 degrees of success

As digital mediums evolve, so too do the options with which to communicate brand messaging. A couple of years back, live-streaming was the fresh new thing, enabling anyone to share their experience within the moment.

This year, 360 content looks set to take that mantle, providing an immersive, engaging way to share with your online audience.

4 Tools for Creating Buyer Personas and How To Use Them [Infographic]

4 tools for creating buyer personas and how to use them

Well defined, accurate buyer personas are key to the effective content strategy, online engagement, and inbound selling.

You have to know who you're talking to, and what they're looking for, in order to create content that appeals to them, and to best communicate with them online, and during the sales process.

4 Tools for Social Media Storytelling [Infographic]

4 tools for social media storytelling

Communicating the story about your brand, products or services is certainly made easier using social media - however, it can be difficult to know which social media storytelling features to use on your social media platforms.

While there are various tools available, these tips provide a start to telling your story on Facebook, Instagram and Twitter.

40 SEO Mistakes That Will Screw Up Your Google Rankings [Infographic]

40 seo mistakes that will screw up your google rankings

SEO is a highly technical, and ever-changing field. Staying across all the key best practices requires time and effort, and locating and actioning all the various potential elements necessitates technical skill.

But that said, the basic pillars of SEO are fairly simple, details and elements that anyone can research and apply.

40 Ways that Color Psychology Can Boost Your Website Conversions [Infographic]

40 ways that color psychology can boost your website conversions

Applying color psychology is one of the most powerful methods to appeal to customer attention, trigger their purchase behavior and ultimately drive more sales.

Realizing how important colors are in every visual presentation of your business can help you increase conversion rates.

5 Big Marketing Budget Mistakes to Avoid [Infographic]

5 big marketing budget mistakes to avoid

There’s a heap of advice online about what you should do to maximize your marketing budget, but there are fewer posts about what not to do.

That’s the impetus behind this new infographic from MDG Advertising, who’ve looked at a range of research reports and studies to come up with a listing of the key elements where marketers most commonly slip-up in their marketing plan.

5 Big Marketing Trends to Watch in 2018 [Infographic]

5 big marketing trends to watch in 2018

As we advance towards the end of the year, everyone’s thinking about what’s coming next, what’s on the horizon for digital marketing and social media in 2018.

Augmented reality, chatbots, AI – there’s a couple of staples that seem to be on everyone’s lists, but while we’re all confident that these technologies will become more prevalent, it’s more difficult to predict exactly how they’ll grow.

5 Color Choices That Could Ruin Your Website [Infographic]

5 color choices that could ruin your website

Are you in the process of creating a new website for your business? Trying to decide upon the best color scheme to use?

Creative Market share five color choices to avoid in this infographic.

5 Do's and Don'ts of Email Marketing for Retail [Infographic]

5 dos and donts of email marketing for retail

Email outreach is a key element of any digital marketing program, and the opportunities afforded by effective email outreach can be significant.

This is particularly relevant in the retail sector - while general email messaging can deliver solid results, segmented, targeting emails for retail brands can significantly boost both interest and conversion, when done right.

 

5 Key Local Social Media Marketing Tactics [Infographic]

5 key local social media marketing tactics

Social marketing makes sense for digital businesses, right? They’re online-based, so of course their marketing would be digital.

Well, kind of.

There are many web-based businesses that have had incredible success with traditional print/outdoor/TV/mail marketing efforts, and there are many local brick-and-mortar businesses that have enjoyed explosive growth through digital marketing.

When it comes down to which avenue you choose (or which combination, more likely), the “type” of business you are has little to do with it.

5 Practical Steps Your Brand Can Take to Build Trust [Infographic]

5 practical steps your brand can take to build trust

With all the talk about fake news and misleading ads, it's no surprise that consumer trust is falling across government, business and media groups.

Indeed, in the executive summary of Edelman’s 2017 Trust Barometer, the organization notes that:

5 Reasons You Should Use Video on Your Website [Infographic]

5 reasons you should use video on your website

Are you looking for ways to improve your business website? Want to know why adding video should be one of the techniques to try?

We share five reasons you should use video on your website in the infographic below.

5 SEO Trends to Watch [Infographic]

5 seo trends to watch info

Search engine optimization is a necessary element of any effective digital marketing strategy. It's also one of the most complex, with ever-changing Google algorithms and updates, along with behavioral shifts and platform updates. With all the different elements you need to keep track of, it can be difficult for anyone - even experts in the field - to ensure they're providing the most current, relevant advice.

But as noted, it is necessary - however you look at it, SEO is an important consideration for all marketers, and as such, you need to stay on top of the latest shifts and changes to ensure you're maximizing your opportunities.

5 Social Media Engagement Tactics that will Boost Traffic [Infographic]

5 social media engagement tactics that will boost traffic infographic

An engaged social media following is an audience who know, like, and trust you.

And that is, at its core, how successful marketers help fuel sales - engaging your audience on social is a great way to build a community of fans for your brand.

And while there's no silver bullet tricks or one-size fits all strategy to facilitate such, there are some of the time-tested, proven social media engagement tactics that continually produce results.

5 Steps to Get Customers with Facebook Ads [Infographic]

5 steps to get customers with facebook ads

More than 2 billion people are on Facebook, and advertisers collectively spent more than $26 billion on Facebook ads in 2016 to reach that ever-growing audience. And seeing the stats, one can easily assume that the chances of you reaching your target audience through Facebook are pretty high, right? But then you hear from people who say they've spent thousands of dollars on Facebook ads without generating any real results.

So is it worth advertising on Facebook? Are all these numbers pointing to actual opportunity for your business?

5 Things Brands Need to Know About Marketing to Moms [Infographic]

5 things brands need to know about marketing to moms

Mother's Day is coming up, which makes it a perfect time to share this new infographic from MDG Advertising which looks at the most effective ways for for marketers to reach mothers, along with an overview of their media consumption and evolving digital habits.

And while we're probably more focused on buying something for our mothers than marketing to them this week, it serves as a good reminder of consumer expectations, in line with the event.

5 Things Every Marketer Should Be Thankful for This Year [Infographic]

5 things every marketer should be thankful for this year

'Tis the season for giving thanks, and while digital marketers face many evolving challenges (shifting algorithms, declining reach, etc.), it's also a good time to take a second to consider the advantages and tools we now have with which to connect with our audiences.

That's the focus of this new, Thanksgiving-themed infographic.

5 Tips to Make Lead Magnets Perform Better [Infographic]

5 tips to make lead magnets perform better

Lead magnets are content offers that entice your visitors to share their contact info in order to download them.

We recently wrote an article on how to create lead magnets that win clicks and influence customers - in that piece, we covered how to make lead magnets which provide value to your target audience. But we got so many good questions about the supporting structure that lead magnets require - and they do require a lot of supporting structure.

5 Ways to Sabotage your Content Marketing Strategy [Infographic]

5 ways to sabotage your content marketing strategy

Content marketing can deliver huge benefits - but as with any marketing process, you have to go in with a defined plan, with clear connection to your wider business goals, and you need to know what, exactly, it is you're looking to achieve.

Given the rise of content marketing, many businesses go in half-ready, with plans that don't fully outlay the desired path, and as such, they fail to deliver on the intended goals.

5 Ways to Use LinkedIn's New Native Video Option [Infographic]

5 ways to use linkedins new native video option

LinkedIn recently announced the long-awaited addition of LinkedIn video, which enables all users to share video content direct on LinkedIn (the option is in the process of being rolled out - if you don't have it yet, you will soon).

Tapping into the rising popularity of video content, LinkedIn has added the option to their mobile app, giving users another way to build their personal brands and connect with other professionals via video content.

50 Social Media Video Marketing Stats for 2017 [Infographic]

50 social media video marketing stats for 2017

Video is the key content trend of the moment - if you're not creating video content for your business, you need to be considering why, and whether it may be a viable option moving forward, as all the major social platforms become more video focused.

If you need a bit more convincing before taking the plunge into video, Red Website Design have provided this infographic which outlines a range of digital video stats and figures, further underlining the rising importance of video content.

55+ Proven Ways Content Marketing Can Help Your Business [Infographic]

55 proven ways content marketing can help your business

Content marketing is a proven commodity that marketers can employ to get results. In fact, more than 85% of marketers use content marketing to generate more engagement and increase sales.

Marketing departments are spending an average of 13% of their budgets on content marketing today!

6 Facebook Ads to Keep Your Customers Engaged [Infographic]

6 facebook ads to keep your customers engaged

In addition to evolving their all-powerful ad platform, Facebook's also making strides in the eCommerce world.

They offer a range of tools aimed at helping businesses convert customers without ever leaving The Social Network.

6 Free Twitter Management Tools for Marketers [Infographic]

6 free twitter management tools for marketers

Are you looking for ways to improve your Twitter marketing strategy? Want some tools that can help you to build followers, schedule posts and generate engagement?

We share 6 tools you should try in the infographic below. They all have free versions, you can upgrade them to unlock the best features.

6 Free Ways You Probably Aren’t Using to Generate Website Traffic [Infographic]

6 free ways you probably arent using to generate website traffic

Generating website traffic is tough at the best of times, but when you’re just starting out it’s even harder. This is especially true if, like most, you’re working on a limited budget - if you can’t afford to pay for Google Adwords or Facebook Ads you need to utilize every last drop of free advertising possible.

But where do you start? For most new businesses, it all begins with social media.

6 Social Media Behaviors to Avoid in 2017 [Infographic]

6 social media behaviors to avoid in 2017

In today’s hyper-connected world, businesses who want to engage their customers and convey their marketing message quickly choose social media because of its prevalence in usage. With more than 2.8 billion active social media users worldwide as of January 2017, it truly has become the place where brands and customers can exchange valuable insights, and even initiate direct transactions, in real-time.

But social media, while extremely convenient and useful, can also be a double-edged sword. Because it’s accessible to everyone, it can also be very easy for users to spread vicious and condescending statements, which can have significant impacts for both individuals and brands. When not managed properly, businesses who are unknowingly hosting offensive content on their social media profiles, or have shared a heated exchange of flagrant words with users, can become the subject of ridicule and widespread disdain.

6 Social Media Trends That Will Take Over 2018 [Infographic]

6 social media trends that will take over 2018

As you go about planning your 2018 social media marketing strategy, it's important to have some understanding of where things are headed, to ensure that your approach either incorporates what's coming next, or remains flexible enough to adapt as these new trends emerge.

6 Steps to Create Long-Form Content for Your Blog [Infographic]

6 steps to create long form content for your blog

Are you looking to create more effective, high-quality content for your blog?

One way to achieve that is to create long-form content -- that’s posts with more than 2,000 words. But how do you do this successfully?

6 Things You Shouldn't Do on Twitter [Infographic]

6 things you shouldnt do on twitter

Are you struggling to build followers on Twitter? Are you losing followers just as fast as you’re gaining them?

We share 6 things you shouldn’t do on Twitter in this new infographic.

6 Tips to Make Landing Page Forms Get More Clicks [Infographic]

6 tips to make landing page forms get more clicks

Landing pages are essential to inbound marketing and online sales - they're how you get your prospects to opt-in or buy. Everything on a landing page - the images, the messaging, the colors - is designed to be compelling, to entice the prospect to give you their email or money.

The only component on a landing page that causes friction is the form. For prospects, the form is work. Ask for too much, and they might leave without downloading or buying. Ask for too little, and your sales team can't follow up effectively.

6 Typography Secrets that will Make Your hero Images Explosive [Infographic]

6 typography secrets that will make your hero images explosive

Hero images are still all the rage - they’re trendy and they immediately catch the users eye due to their above-the-fold, full-screen beauty. One of the main aspects of a big header, other than the hero image, is the typography, but we often fall short in this area because hero images can be very overpowering.

In actuality, typography can compliment hero images, making them better when the two are combined correctly.

6 Ways Social Media Can Help Build Customer Loyalty [Infographic]

6 ways social media can help build customer loyalty

The digitally connected age has brought a ton of opportunities for many people – ranging from personal endeavors, business goals, to other activities in between. With the numerous benefits that the digital age has provided for all kinds of people and personalities, it’s important to start taking advantage of this, especially when it comes to new platforms, to expand operations and boost business growth.

While it’s true that websites and social media platforms can all be effective for promoting products and services, it’s also just as important to use these channels effectively in order to strengthen one of the most important aspects of any business: customer loyalty.

6 Ways to Optimize Hashtags for Business [Infographic]

6 ways to optimize hashtags for business

Hashtags have become fairly mainstream - almost everyone now uses them in some capacity, while they’ve also become something of a symbol to describe the hopelessly internet-obsessed. Yet for all this popularity, few businesses are using hashtags to best advantage. It’s time to learn how to optimize hashtags for your business.

Let’s start with the basics, just for clarity’s sake. Hashtags are keywords prefaced by a # - for example, #marketing. On social media sites, they're effectively live links, and clicking on them will take you to a feed of all the people using the same hashtag. It’s a natural connection to your core audience.

63 Skills You Need to Master for Marketing Success [Infographic]

63 skills you need to master for marketing success

The digital marketing field is rapidly evolving, possibly faster than any other sector. As soon as you've got one element down, another comes up, or the platforms change the rules, rendering previous best practices obsolete.

It can be difficult to keep up with, even for those who closely follow every change, but more than that, it can be even more difficult to determine which elements you should focus on when looking to expand your skillset, or what employers want to see when assessing you as a digital marketing candidate.

68 Ways to Get More Views on YouTube [Infographic]

68 ways to get more views on youtube

Video is quickly becoming the dominant medium online, and while video consumption on Snapchat and Facebook is on the rise, YouTube has maintained its position as the biggest hub for online videos for many years. Underlining this, the platform recently surpassed the milestone of 1 billion hours of video viewed every day.

The challenge for anyone who wants to take advantage of video online is that the competition is incredibly fierce. A stunning 300 hours of new video content is uploaded onto YouTube every minute, and this is spread across hundreds of thousands of channel owners fighting for every view, and every 'Like'.

7 Digital Marketing Trends to Watch in 2018 [Infographic]

6 reasons why you need a social media strategy

What are the biggest digital marketing trends to watch in 2018?

With so much research, and so many studies out there on the latest marketing technologies and tools, how do you keep up and know which ones you should be paying attention to?

 

7 Emails Your eCommerce Store Needs to Send Out on an Automated Basis [Infographic]

7 emails your ecommerce store needs to send out on an automated basis

Are you hesitating about incorporating emails into your online marketing strategy? Think that this method is past its prime? Well, think again.

More than 70% of customers chose email over other online channels, including social media, mobile apps, direct mail, and text messaging. Not convinced? How about the fact that email has an average ROI of $38 for each $1 spent?