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[Infographic] CMO.com's 2016 State Of Digital Marketing, By Industry

digital marketingWhile it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific. To put some data and intelligence behind this notion, CMO.com created this infographic, which examines the state of digital marketing across five key sectors.

[Infographic] User-Generated Content Landmines to Watch Out For

user generated content warningsUser-generated content is the foundation of social media. Smart brands that understand the value of this content can turn it into an influential tool for marketing and a vehicle for driving sales. However, there are some real challenges associated with UGC, including copyright violations and ensuring that user content is on brand.

10 Blog Design Stats to Shape Your Blogging Strategy [Infographic]

10 blog design stats to shape your blogging strategy

Are you in the process of creating a blog for your business? Need help deciding on your design and the features you should include?

AdHawk have conducted an analysis of some of the top marketing blogs, and have presented their findings for you in the infographic below.

10 Creative Ways to Use Your Reviews [Infographic]

10 creative ways to use your reviews

Reviews are a great way to showcase your business, all from the mouths of happy clients.

But beyond just collecting reviews, you should also ensure that you make your reviews easy to find, and consider adding them to your marketing collateral to boost credibility - including emails, websites, materials and more.

10 Essential Holiday Marketing Tactics for 2017 [Infographic]

10 essential holiday marketing tactics for 2017

It may not feel that close, but there are now less than 70 days till Christmas.

Have you got your holiday marketing strategy locked in?

The holiday period is always huge, for retailers in particular, and this year, American consumers are expected to spend more than $923 billion on holiday-related sales.

10 Funny Facts about Your Digital Life [Infographic]

10 funny facts about your digital life

Have you ever noticed how the more you need the Internet, the less Wi-Fi bars you tend to have? Or how the farther you have to travel to find an outlet, the fewer battery minutes you have left on your laptop? Our digital lives are funny that way.

Case in point: just the other day, one of my buddies suggested I ought to back up my computer more often. Little did he know that only a few hours earlier my computer melted down out of nowhere.

10 Great Reasons Why You Should Consider Publishing on Medium [Infographic]

10 great reasons why you should consider publishing on medium

We all want to make our content go farther. No matter how many followers you have on social media and no matter how many people visit your website every month, sometimes your great content just doesn't get as much mileage as it could.

Your most loyal readers will read your content, of course, and while feeding your existing audience great content is important, that audience remains limited. There's a much larger audience who has yet to even hear about you, or the awesome stuff you're writing.

10 Must-Haves for a Highly Successful Video Marketing Campaign [Infographic]

10 must haves for a highly successful video marketing campaign

As you may have heard, video is becoming more and more important in digital marketing circles. Facebook CEO Mark Zuckerberg says their platform will be mostly video by 2019, YouTube now has more than 1.5 billion monthly active users, while video consumption is rising on Instagram, Pinterest and Twitter. Even LinkedIn recently added their own native video option.

Given the usage trends, most businesses are now considering their video options - but many are not sure where to start and what, exactly, is required.

10 Powerful Twitter Advanced Search Features [Infographic]

10 powerful twitter advanced search features

Twitter marketing isn't easy, but the exposure it can bring your content and brand is potentially massive.

However, your Twitter handle is just one of 330 million active accounts vying for attention in what can be an incredibly noisy place.

10 Reasons Why Video Marketing is Taking Off [Infographic]

10 reasons why video marketing is taking off

If you’ve logged into your social media accounts in the last few hours, chances are you’ve seen at least one video on your timeline.

By now, it should be clear that video is increasingly becoming the medium of choice, whether it’s on social media or a company website.

10 Simple Ways to Increase Brand Awareness [Infographic]

10 simple ways to increase brand awareness

In today’s world, brands have become more important than ever before. Instead of focusing on selling their products, businesses now opt to increase their brand awareness.

A brand conveys a business’s experience, credibility, and quality, therefore, outliving products which have life cycles and change over time.

10 Social Media Predictions for 2018 [Infographic]

10 social media predictions for 2018 info

What's on the horizon for social media marketing in 2018?

With the new year fast approaching, we asked the biggest names in digital marketing and PR to give us their thoughts on what's coming next, to help ensure we get the best start in planning our strategies for the next year.

10 Tips for Compelling LinkedIn Company Page Posts [Infographic]

10 tips for compelling linkedin company page posts

With more than 500 million members, and a focused, professional audience base, LinkedIn is a must for most companies, but especially those in the B2B sector. But developing a presence on LinkedIn can be hard – LinkedIn is not Facebook, it’s not Twitter. You don’t win on LinkedIn by being the most entertaining or posting the best photos (necessarily).

So how do you maximize your LinkedIn efforts – what should you be publishing to your LinkedIn company page?

10 Tips for Creating a Compelling Infographic [Infographic]

10 tips for creating a compelling infographic

How do you capture the essence of a complex topic without putting your audience to sleep? By using an infographic, of course.

Not only can infographics do a masterful job of summarizing content, but they also increase engagement. The reason? People are visually wired - we recall up to 80% of what we see and do. And infographics are a marketing tool that’s being utilized more and more.

10 Types of ‘Explainer Videos’ You Should Use [Infographic]

10 types of explainer videos you should use

No doubt you've heard this before - video is the medium for social in 2017.

A quick recap:

  • Online video is forecast to account for 74% of all web traffic in 2017
  • More than 500 million people are watching Facebook videos every day, while 1.5 billion users log onto YouTube every month
  • Year over year, the time people spend watching video on Instagram is up more than 80% 

10 Visual Marketing Ideas to Generate Insane Results [Infographic]

10 visual marketing ideas to generate insane results

We all know that content marketing is about creating value for your audience and sharing it in a way that's useful to them.

Visual content marketing serves the same function - it just offers another medium through which your content can be shared.

101 Reasons Why You Need to Embrace Live Chat [Infographic]

101 reasons why you need to embrace live chat

With more and more digital interactions switching to messaging apps, its clear that there's a consumer desire for more intimate, personal conversations - and a shift away from public broadcasting of every post.

104 Reasons Why You Need to Advertise on Mobile [Infographic]

104 reasons why you need to advertise on mobileAt a time when “mobile-first” is no longer a suggestion, but a reality, businesses need to think seriously about mobile advertising. This new infographic from Website Builder provides an overview of the vast potential of mobile marketing and advertising.

If you want to target mobile users, it makes sense to drive your ads to the platforms they’re using, right?

109 Facts and Stats About Reddit [Infographic]

109 facts and stats about reddit

While it doesn't get as much attention as other social platforms, Reddit is a key news source for many users, and a key originator for a lot of web content.

Reddit started off small and has grown to become one the most popular news source in the world. One of the key differentiators for Reddit is that they rely on human curation and moderation, as opposed to other platforms which are increasingly relying on algorithms for the same (and rarely producing anywhere near as compelling a user experience).

11 Battle-Tested Ways to Raise Your SEO Click-Through Rate [Infographic]

11 battle tested ways to raise your seo click through rate

It's easy to overlook your organic click-through rates on Google - after all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links.

However, there are a lot of really great reasons you should work on improving your organic CTRs, not the least of which is its impact on your rankings.

11 Digital Marketing Tips to Help You Grow Your Business [Infographic]

11 digital marketing tips to help you grow your business

Digital Marketing now plays a key role in growing businesses of all shapes and sizes, all around the world.

Word-of-mouth, face-to-face selling techniques and telesales are all really strong tools to grow your business too, however 90% of all marketers indicate that their social media efforts have generated more exposure than ever before for their businesses.

11 Ideas to Help Rejuvenate Your Email Marketing Campaigns [Infographic]

24 email marketing stats you need to know

Statistically, email marketing provides the highest ROI among marketing channels, but in order to generate the desired results, marketers need to invest in the right strategies.

To maintain the attention of your subscribers, and keep them engaged in your emails, you need to come up with the right design and tactics, and that often requires incorporating fresh tools and functions.

11 Pro Email Marketing Tips [Infographic]

11 pro email marketing tips

Are you just getting started with an email marketing campaign for your business? Want to tap into the wisdom of professionals who know what they’re doing?

The team from Campaign Monitor share eleven tips from the pros in this infographic.

11 Reasons Why no One is Watching Your Video Content [Infographic]

11 reasons why no one is watching your video content

Video is a powerful medium for promotion, and has increasingly become a key influencer in sales decisions. But even though you may be creating great video content, that still won't guarantee video marketing success.

You have to do more than just launch a video, you also need to know what your audience wants, where they want to see it, and how to keep them hooked.

11 Reasons You Don't Get Any Traffic from Google [Infographic]

11 reasons you dont get any traffic from google

Knowing exactly why your site isn't performing well in Google can be challenging.

Has it been given a Google penalty? Are there back-end technical issues? Is it hard to navigate - or possibly, could it be set to not even appear in Google's index?

11 Reasons You Don't Have More Followers [Infographic]

11 reasons you dont have more followers

Are you struggling to build an engaged following on Twitter? Wondering why people just won’t hit that follow button?

We share 11 reasons people won’t follow you on Twitter in this infographic.

11 Technical SEO Tips to Boost Google Rankings [Infographic]

11 technical seo tips to boost google rankings

So, you want to rank higher on Google and you’re reading up on SEO - but is your website sound from a technical point of view?

Joint Views share their technical SEO tips for success in this infographic.

11 Thank You Page Tips to Help Move Leads Down Your Funnel [Infographic]

11 thank you page tips to help move leads down your funnel

You spend time and effort creating content offers like ebooks, presentations, whitepapers, and more, and if you create great personas, do your marketing correctly, and put together an enticing offer, your prospects will share their contact information with you to get it. In the process, they become leads in your funnel. Then what?

There's been some debate about what to do once your leads have signed up. Should you send a Thank You message, or should you use a Thank You page? Inbound marketing organizations from Aweber to Hubspot agree, Thank You pages are the way to go.

119 Facts You Don't Know About Email Marketing [Infographic]

119 facts you dont know about email marketing

While your digital marketing options and tools continue to evolve and develop, email marketing remains a key component of any successful program.

Consider this - emails convert 3X better than social media, while 71% of mobile purchasing decisions are most influenced by emails from companies. Email is intimate, personal and can drive significant results when used the right way.

12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]

12 perfect video types for the b2b customer lifecycle

Video can play an important role in accelerating the journey from prospect to customer, and by now you probably know that video can be much more than just a top-of-funnel asset, more than a brand awareness tool. These days, consumers are craving video content more than any other type.

But when it comes to creating a video strategy - and one that’s particularly suited to your marketing plans throughout your funnel - video isn’t a one-size-fits-all medium.

12 Reasons Why Your Business Should be Utilizing Employee Advocacy [Infographic]

12 reasons why your business should be utilizing employee advocacy

The rise of social networks - which give everyone a platform to share their thoughts publicly, at any time – has, in turn, lead to the rise in employee advocacy.

Whereas broadcasting your message via traditional methods has long been the best way to share or distribute company news, the expansion of social networks has amplified the power of ‘word of mouth’ - and given that people trust those they know more than they do company messaging, it makes sense to utilize this to your benefit within your marketing efforts.

12 Simple Steps for Writing an Awesome Blog Post [Infographic]

12 simple steps for writing an awesome blog post

So you want to know how to write a blog post but you don't know where to start? Maybe you have a great idea but you're finding it difficult to put pen to paper.

Don't worry you're not alone - this is something a lot of bloggers go through. It takes time to find your groove, especially when you're new to blogging or writing in general.

127 Video Marketing Stats You Didn't Know [Infographic]

127 video marketing stats you didnt know

Did you know about 48 hours of videos are uploaded every minute on YouTube and using a video in your marketing increases the sharing of your content 10x? From Facebook Live to 360-degree videos, these revolutionary video marketing stats will enhance your marketing strategy.

One of the most important strategies for your business today is videos. Whether it is Facebook, Instagram, YouTube or Snapchat, video content on social media is what marketers need to focus on in 2017. Videos drive traffic and engagement to your blog while managing to convey information better than other types of content used.

14 Must-Have Windows Tools for Social Media Marketers [Infographic]

14 must have windows tools for social media marketers

Today’s social media marketer needs to be a Jack or Jill of all trades, with constantly evolving elements requiring a broad range of tools - from imaging, text and video apps, to scheduling and analytics tools like Buffer and Hootsuite. And that's before you even factor in the ever-changing social websites themselves.

Fortunately, many of these apps are free, at least for their basic packages, and geared towards consumers, making them intuitive to learn and operate. However, this accessibility comes at its own price - power and functionality are limited, updates are constantly rolled out requiring branding and strategy overhauls, and everyone is now on social media, making it harder and harder to stand out.

14 Ways to Earn Backlinks Without Begging [Infographic]

14 ways to earn backlinks without begging

Are you looking for ways to earn more backlinks to your website? Want to generate them without sounding desperate?

Kissmetrics share 14 ways to earn more backlinks in this infographic.

15 Best Growth Hacking Techniques and Ideas [Infographic]

15 best growth hacking techniques and ideas

To some, “growth hacking” might seem like the latest buzzword in marketing, but the practice is much more than a buzzword, and requires absolute focus on one thing: Growing as fast as possible.

This clever phrase was coined by Sean Ellis and has been popularized by fast-growing startups.

15 of the Best Social Media Monitoring Tools You Can Use in 2017 [Infographic]

15 of the best social media monitoring tools you can use in 2017

Social Media and its evolution into an effective digital marketing medium have changed the face of customer connection and promotion. Social platforms have advanced well beyond their initial beginnings, growing into all-encompassing tools for connecting, browsing, shopping - you name it.

These days, brands need to have a social media marketing strategy in place - but in order to maximize the potential of social, your business also needs to be doing more than just posting and sharing content.

15 Ways to Find Facebook Content Ideas [Infographic]

15 ways to find facebook content ideas

In order to make best use of social media platforms for business, you need to be producing, and sharing, content. And not just any content, but content that informs, educates, that speaks to the needs and wants of your, specific, target audience.

So how do you tap into audience demand to create and curate your posts? How can you find the topics of most relevance to your audience in order to maximize your opportunities, and connect with your target market?

16 SEO Myths You Should Ignore Completely [Infographic]

16 seo myths you should ignore completely

Search engine optimization is a complex and technical field, which is made even more complex by Google not revealing the various factors which influence their search results.

There's good reason for this, of course - if Google detailed how their system worked, it would help those trying to cheat the system to do so - but at the same time, the lack of true clarity has also lead to a lot of misinformation.

16 Video Marketing Stats to Blow Your Social Media Mind [Infographic]

16 video marketing stats to blow your social media mind

Video is no longer a nice luxury to have in your social media marketing mix. Brands making noise online have embraced using video in different ways to tell their story and drive their brand messaging home.

Not only are more brands using video, recent data shows that 43% of people actually want to see more video content from brands.

18 Ways to Build a Strong Brand [Infographic]

18 ways to build a strong brand

One of the most important, and also most difficult, parts of starting a business is developing your brand.

To help you nail the branding of your start-up, creative agency Monitor has created a short and sweet infographic which highlights the key elements to take note of when working to build a strong brand.

2 Years of Facebook Live [Infographic]

how to use facebook groups to build your audience

It seems like only yesterday that everyone was talking about Meerkat, and Periscoping their daily lives, but that was now more than two years ago.

Facebook Live came late to the live-streaming party, but quickly gained momentum, and is now arguably the leading live-streaming platform, with The Social Network continuing to increase its video focus.

20 Effective Ways to Stop Boring Your Readers [Infographic]

20 effective ways to stop boring your readers

Does your blog struggle to keep readers interested and coming back for more? Are you looking for ways to be a little less boring?

MyTasker shares 20 effective ways to stop boring your blog readers in the infographic below.

They emphasize the importance of readability - keep words, sentences and paragraphs short and free of fluff.

20 Ways to Smash Search Marketing in 2018 [Infographic]

20 ways to smash search marketing in 2018

SEO is always changing, always involving in-line with consumer usage habits and Google algorithm shifts. So how can you ensure your strategy is best in class, and will work to deliver optimal search results for your business in 2018?

20 Web Design Stats You Need to Know First [Infographic]

20 web design stats you need to know first

Are you in the process of creating a new website for your business? Need help understanding the factors most important for success?

You’ll find plenty of stats to guide your web design process in this infographic.

2017 Social Media Image Size Cheat Sheet [Infographic]

2017 social media image size cheat sheet

Social media platforms are always being updated, which means they’re frequently changing their profile and cover photo dimensions, layouts, and requirements for uploaded images. It can be tough to keep track of it all.

We understand you’re busy - you can’t spend all your time sweeping the internet for information that’s bound to change again tomorrow. However, high-quality and creative imagery is imperative to social media marketing success, so it’s important to know the proper dimensions for each network you use.

2018 Email Marketing Goals [Infographic]

2018 email marketing goals

Are you aware of the latest email marketing trends?

You should be, they could play a crucial role in how you approach your email outreach efforts, and maximize performance of your messaging.

2018 Logo Design Trends [Infographic]

2018 logo design trends

Your brand logo plays a key role in your overall marketing efforts, and this is especially true in social media, where your logo is often the only visual cue people will see when they first come across your business, in search or as a recommended page/profile.

2018 Social Media Image Size Cheat Sheet [Infographic]

2018 social media image size cheat sheet

Visuals are a crucially important part of the digital marketing puzzle, and ensuring you're using the right image sizes and types on each platform can be the difference between gaining a new follower and having them scroll right past your content.

21 Secrets Behind Viral Infographics [Infographic]

21 secrets behind viral infographics

Infographics can be a highly effective weapon in your content strategy - research has shown that infographics receive more average shares than other content types.

With 90% of the information that's transmitted to our brains being visual, it makes sense that image-based formats like infographics work so well.

21 SEO Mistakes Destroying Your Website [Infographic]

21 seo mistakes destroying your website

Are you trying - but failing - to get your site on the first page of Google? Want to know if you’re making avoidable mistakes in your SEO strategy?

SEO Jury share 21 SEO mistakes to avoid, and what to do instead, in this infographic.

24 Email Marketing Stats You Need to Know [Infographic]

24 email marketing stats you need to know

The impact of email marketing goes way beyond getting messages into inboxes.

To underline this, the team from Campaign Monitor have put together an impressive collection of email marketing statistics that every marketer needs to know.

25 Digital Marketing Blogs You Need to Follow [Infographic]

25 digital marketing blogs you need to follow

Are you just getting started with your digital marketing efforts? Want to learn the correct techniques from the world’s most reputable sources?

WordStream recently shared 25 digital marketing blogs you need to read in the infographic below.

27 Top Content-Marketing Tips Backed by Data [Infographic]

27 top content marketing tips backed by data

Which marketing tips can provide the most help? The ones backed by real, actionable data.

Data doesn't lie, and it tells us things like this: currently, only 21% of B2B content marketers are successful at tracking ROI.

3 Top Tech Trends Small Businesses Need to Adopt This Year [Infographic]

3 top tech trends small businesses need to adopt this year

As technology evolves, new applications come into play, broadening opportunities for different kinds of business.

Right now, we're seeing that shift for SMBs - the development of new, advanced and easy to use tools is giving smaller operators the chance to compete with larger organizations, by using the same tools they are to dominate their sectors.

3 Ways UGC Amplifies Brand Engagement on Facebook [Infographic]

3 ways ugc amplifies brand engagement on facebook

The News Feed is Facebook’s lifeline. From status updates to post engagement, how users engage with the News Feed - and how long they stay engaged - determines how many ads Facebook can display (impressions served, engagements earned) in that timeframe.

The more original content a user posts, the more content available to display to their friends & family, which increases their engagement and the cycle continues.

31 Surprising Video Marketing Facts You Need to Know [Infographic]

31 surprising video marketing facts you need to know

Already one of the most powerful tools in a marketer's arsenal, video is fast becoming the number one way to generate conversions.

Video content marketing is one of the most powerful ways to market your product or service. Its inherent ability to capture and hold a consumer's attention longer than people will spend on a text or image is great, and its ability to appeal to multiple sense is super compelling.

33 Creative Ways to Visualize Ideas [Infographic]

21 digital marketing trends your business must embrace in 2018

You don’t need any artistic abilities to create great visuals (I’m one of those people who can only draw stick figures).

In fact, spatial intelligence - our ability to visualize the world around us - is one of the nine intelligence types each one of us possesses to some degree.

360 Degrees of Success [Infographic]

360 degrees of success

As digital mediums evolve, so too do the options with which to communicate brand messaging. A couple of years back, live-streaming was the fresh new thing, enabling anyone to share their experience within the moment.

This year, 360 content looks set to take that mantle, providing an immersive, engaging way to share with your online audience.

4 Reasons Why Micro-Influencers Are Key [Infographic]

4 reasons why micro influencers are key

While it may sound cool to enlist a celebrity or famous influencer with millions of followers to endorse your brand, they may not have what it takes to actually ‘influence’ the behavior of their followers, and shape their perception of your brand.

4 Tools for Creating Buyer Personas and How To Use Them [Infographic]

4 tools for creating buyer personas and how to use them

Well defined, accurate buyer personas are key to the effective content strategy, online engagement, and inbound selling.

You have to know who you're talking to, and what they're looking for, in order to create content that appeals to them, and to best communicate with them online, and during the sales process.

4 Tools for Social Media Storytelling [Infographic]

4 tools for social media storytelling

Communicating the story about your brand, products or services is certainly made easier using social media - however, it can be difficult to know which social media storytelling features to use on your social media platforms.

While there are various tools available, these tips provide a start to telling your story on Facebook, Instagram and Twitter.

4 Ways Content Reviewers Can Improve Content Quality [Infographic]

4 ways content reviewers can improve content quality

I've been thinking about an article that Pam Moore recently published in which she talked about how the amount of content being published is creating a sort of content "white noise" effect. To cut through it, content marketers need to create high-quality, and extremely relevant, content.

40 SEO Mistakes That Will Screw Up Your Google Rankings [Infographic]

40 seo mistakes that will screw up your google rankings

SEO is a highly technical, and ever-changing field. Staying across all the key best practices requires time and effort, and locating and actioning all the various potential elements necessitates technical skill.

But that said, the basic pillars of SEO are fairly simple, details and elements that anyone can research and apply.

40 Ways that Color Psychology Can Boost Your Website Conversions [Infographic]

40 ways that color psychology can boost your website conversions

Applying color psychology is one of the most powerful methods to appeal to customer attention, trigger their purchase behavior and ultimately drive more sales.

Realizing how important colors are in every visual presentation of your business can help you increase conversion rates.

5 Big Marketing Budget Mistakes to Avoid [Infographic]

5 big marketing budget mistakes to avoid

There’s a heap of advice online about what you should do to maximize your marketing budget, but there are fewer posts about what not to do.

That’s the impetus behind this new infographic from MDG Advertising, who’ve looked at a range of research reports and studies to come up with a listing of the key elements where marketers most commonly slip-up in their marketing plan.

5 Big Marketing Trends to Watch in 2018 [Infographic]

5 big marketing trends to watch in 2018

As we advance towards the end of the year, everyone’s thinking about what’s coming next, what’s on the horizon for digital marketing and social media in 2018.

Augmented reality, chatbots, AI – there’s a couple of staples that seem to be on everyone’s lists, but while we’re all confident that these technologies will become more prevalent, it’s more difficult to predict exactly how they’ll grow.

5 Color Choices That Could Ruin Your Website [Infographic]

5 color choices that could ruin your website

Are you in the process of creating a new website for your business? Trying to decide upon the best color scheme to use?

Creative Market share five color choices to avoid in this infographic.