Meanwhile, the clock ticks.
Think back to the last great thing that happened in your business. Remember all the good work you put into making it happen, and smart decisions you made that led to the triumph?
Now, reach into your memory to find a time when the new project or expansion didn’t work out. What was the reason?
Without knowing the specifics, I’m guessing you can blame industry news, dishonest competitors, or maybe even the economy as a whole.
Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing.
"User-generated content" (UGC) may have become a clichéd marketing buzzword, but it's still one that resonates enough with consumers to have shifted the nature of content marketing.
When it comes to platforms like Facebook, Flipboard and LinkedIn, the quantity of content doesn't matter. Those who understand the right content to share will come out ahead.
In an era when emails, Facebook posts, Tweets, LinkedIn connect requests and countless bleeping apps are screaming for more and more of our attention during the business day, the marketers who will succeed are the ones who understand how to consolidate and funnel target-grabbing content on the channels that matter. Content for the sake of producing content does not work anymore. Only content developed and delivered to support the target's content needs has high value.
Data-driven content marketing strategies generates five times more marketing revenue than standard content marketing strategies, according to new research by Aberdeen Group. Those companies driving the most revenue have a focused strategy, aligning content to their target personas across the entire buyer’s journey.
Publishing on a big site can open doors, can get your organization’s name in front of people you would not be able to reach otherwise, and it can increase your authority, which has SEO benefits.
Placing your organization’s messaging in the best place for it to reach your potential audience is an important part of content marketing, and for some pieces of content, a bigger site, like the Huffington Post, Forbes, Inc., Entrepreneur, or Social Media Today, might be that best place.
Social media marketing is a tough discipline to master because it makes two demands of marketers that seem to contradict each other.
On the one hand, the data-driven nature of social lends itself to a bottom line-oriented mode of thinking. In addition, consistency is likely the most important factor when it comes to succeeding as a social marketer.
Producing great content marketing campaigns is no simple task, but when done right the results can be impressive - as these examples illustrate.
Content marketing should be an integral part of any brand’s social media strategy. Without a steady stream of shareable videos, blog posts, infographics and images, then your social channels will fail to capture the imagination of your audience and will soon grow stale. You’d be faced with the digital equivalent of talking to yourself.
But what makes a good content marketing campaign? Jonathan Krantz, a judge for the Content Marketing Institute’s Content Marketing Awards, has highlighted five factors that he believes are key to content marketing success.
Social-media marketing can be overwhelming for anyone, especially small-business owners and solo entrepreneurs. There’s a lot of pressure to be everywhere at once -- to be fully active on every social-media site out there.
Nearly all content marketing advice is broken out into one of two trains of thought.
First there is the tactical advice. These are things like best practices, optimization and anything else that deals with improvements at the micro-level.
With a community of over 300 million active monthly users, Instagram is one of the fastest growing social media platforms with high engagement, and yet it is still an untapped territory for most businesses. Instagram reports that on average there are 70 million photos shared and 2.5 billion likes per day. But like approaching any social media platform it is important to create a strategy before jumping right in.
The infographic below from TechWyse breaks down ten steps for every business to follow when deciding to integrate Instagram into their marketing strategy. In addition to the ten tips below, make sure to check out the official Instagram Business blog for more tips and examples of how other brands are using the platform for inspiration.
I recently submitted a piece of content that had met the client’s exact specifications. I knew it did, because we’d talked about the topic beforehand and followed a client-approved outline. We’d developed many pieces of content for this client before, so I knew that this piece would be one they’d like.
And then they didn’t.
In fact, they disliked the piece so much that they insisted we scrap the whole thing and write something else entirely.
A monthly content-marketing check-in gives you the opportunity to measure the success of your campaigns. Without a regular review, you won’t be able to take a strategic approach to your efforts, and if you don’t understand where you’re at, you can’t create a clear path for where you’re going.
Only 11.5% of Marketers Can Prove the Quantitative Impact of Social Media, Survey Says
Not every trick to boost visibility and engagement can stay in favor forever. We asked some of Entrepreneur’s favorite experts in marketing and social media which trends folks can finally put to rest.
Rethink real-time marketing
Brian Honigman, BrianHonigman.com
"Yes, many people are active online during the SuperBowl, but that doesn't mean every brand and business needs to be chatting about the event as it happens. For many businesses, chatting about the SuperBowl makes no sense for their audience.
Facebook’s new “Instant Articles” platform has caused quite a stir in the publishing industry. Some publishers have pointed out that they won’t be able to compete with this new platform and, from now on, will be dependent upon Facebook for their revenue. However, this launch has also paved the way for newcomers to gain traction, leaving the larger publishers to grapple for attention. So, look out Buzzfeed and Huffington Post! A new player is in town.
Content personalization addresses one the biggest marketing challenges: up to 70% of marketing content created by brands goes completely unused. As content libraries and knowledge bases keep growing, there's just way too much content than premium online real estate available on which to display it. So your audience doesn't get nearly the value out of your website that they could. Knowing exactly what people are looking for will help you tune your content to match their needs much more precisely. Click here
If you’ve never used BuzzSumo, you’re missing out. BuzzSumo is one of the best content discovery and improvement tools available, offering a range of insights into social performance, influencers and backlink data - there’s a heap of ways you can utilize BuzzSumo’s many data points to get in-depth, actionable measures to improve your content process.
This week, the man behind BuzzSumo, Steve Rayson, is launching a new app called Anders Pink, which provides detailed overviews of the latest news from your chosen networks.
Content marketing can have wider reach on social media than native advertising and is especially useful for lead conversion, Fractl and Moz report. Scale and predictability are among the strengths of native ads.
Snapchat and Univision are working together to curate a Live Story for the Gold Cup Final. If the content is successful, it could create advertising possibilities for the platform.
With soccer fans from around the world gathering this weekend to watch the Gold Cup Final, media company Univision has partnered with Snapchat to bring the game to social media via the app's Live Stories feature.
Trends in digital technology are expanding the use of marketing methods beyond the strategies previously embraced, now referred to as “traditional marketing.” Although traditional marketing incorporates many forms of advertising and marketing, it often falls under the categories of print, broadcast, direct mail, or telemarketing. These “push” marketing channels can still be very effective, and are still utilized by many companies, however they’re no longer sufficient to drive your brand’s marketing strategy in the digital age.
A whopping 76 percent of marketers plan to increase their content-marketing budgets in 2016, according to Curata. Really, though, this growth isn’t that surprising, given that most companies realize content marketing is a key strategy for building relationships and creating customers.
Building a business before it actually “takes off” means filling many different roles: founder, accountant, storekeeper, salesperson, product developer, marketer.
One thing I’ve learned after going into business for myself as an adaptability coach is the value of web marketing and just how many efforts it takes to succeed, with success being conversion. There are as many strategies to improving website performance as there are best practices for doing so -- just ask the Good Idea Fairy.
Your blog is out there in the world, awaiting the masses to read and share it. It’s an exciting time for any marketer. After all, you’ve spent hours crafting this post, pouring your knowledge and personality into its paragraphs. But, as you quickly learn, people won’t flock to your post just because you hit “Publish.”
Sharing up to date content online is one of the best ways to drive traffic to your website or blog however, if you are not continuously distributing content via other sources, you may be losing out on a lot of traffic. Here are 5 of my favourite tools that will help you distribute your content online.
I have been using Hootsuite for at least four years now and can’t recommend it enough for all my clients and anyone who wants to save time scheduling content across Facebook, LinkedIn and Google+. Free of charge to use on the basic plan and in my opinion, this is all small businesses need.
Want to do anything better? Who doesn’t? We asked our favorite experts in digital marketing for the tools they swear by to build audience, stay productive and save money, time and hassle. Here’s what they’re using now.
To save time: Zapier
From Eric Siu, Single Grain
"Zapier saves me a lot of money because it connects the many different web applications as a business. For example, if someone fills out a lead form on our site we're immediately notified in our chat app so our sales guys can jump on it."
Creating valuable content takes a lot of time and effort. Sure, anyone can throw together a string of sentences and call it content, but the stuff that gets shared is the content that really adds value to your business.
Great content will help solidify not only your business, but also establish your credibility in your space. To make a real splash out of the work that goes into creating content, you’ll want to also make sure it’s viral and sharable.
Good timing, compelling imagery, incentives and smart hashtags are key components of an effective social strategy, Japs Buidon writes. "Imagine your social media channels as dishes," he writes. "Are they appealing enough to the tastes of your audience?"
I’m going to tell you a secret about content marketing – particularly blogging. In fact, I can sum it up in one word and that’s ‘voice.’
I believe the best blogs are those that offer perspective.
Let’s use my client, Leonard Baer (known to most as “Lennie”) as an example. Lennie is an elder law attorney with dual practices in Highlands, NC and Palm Beach, FL. His niche is the protection of seniors from financial abuse and fraud.
As we near the end of 2014, here's a look at what social media marketing trends brands need to be on the lookout for in the coming year.
Depending on when you read this, there are about 60 days left in 2014. Here's what we're advising our client brands at Friend2Friend to be thinking about for their 2015 plans.
Trend 1: It's Increasingly a Mobile-First World
Not only is the age of the big smartphone here, but more people simply are spending more time on mobile. In the U.S., carriers' shelf-space for devices with 4.7-inch or larger screen displays increased from 4 percent to about a third in 2014 alone, matching a sales growth - larger-screen phones now account for more than one-quarter of all sales, according to NPD Group.
The season finale of #TheBachelorAU and #VideoGamesDay kept things light on Twitter during a week of heavy news.
Shortly after 14-year old inventor Ahmed Mohamed was arrested because his homemade clock was mistaken for a bomb, #IStandWithAhmed began trending on Twitter. Talkwalker data shows the hashtag generated almost 1 million mentions mid-week. One Tweet from President Barack Obama garnered more than 400,000 retweets alone.
Having the right tools can mean the difference between success and failure. But with so many different tools available for small-business marketing, it can be challenging to know which ones to choose.
While there are plenty of well known, and often, expensive options out there, these eight lesser-known tools can be a great help when it comes to marketing success.
If you’re familiar with online marketing, you’ve undoubtedly heard the expression “content is king.” Establishing an active business blog, social media presence, and engaged online community can help improve your search rankings and increase your sales over time. But for many businesses, developing these things is easier said than done. More and more companies are taking their operations online, and most of them are working towards achieving the same goals. With all the competition out there, setting your business’ content strategy apart can seem like an insurmountable task. But in reality, it can be as simple as taking a deeper look at some key data. Here’s how you can harness your data to develop a more effective business content strategy.
Did you know that 9 out of 10 consumers want brands to share content online? In fact, a recent survey of 1,000 Americans showed that consumers trust content from brands almost as much as they do from established media.
With Facebook giving users more control of what they see in their News Feed, they're likely to remember their closest friends, but they may not necessarily remember their favorite brand pages.
Facebook users can now have more control over their News Feeds. But with people having more of a say in what they see, will that hurt content marketers?
Just because it’s trending doesn’t mean it’s a good idea. In our recent hangout, our digital experts weighed in on everything from hashtags to how to capitalize on tragedies. Spoiler alert: Don’t try to capitalize on tragedies.
For this and more, watch this short video.
Leonardo da Vinci could write with one hand and draw with the other at the same time. I can’t do that. But sometimes I feel just as skilled when I can manage the multiple arms of content marketing.
The process requires so much: coming up with ideas, drafting concepts, editing to perfection, designing the visuals, publishing, promoting and measuring success.
Promotion is just one part of the process, but it’s a complex machine of its own. Learning when, how and where to promote on social media takes knowledge, skill and testing. Or, at the very least, a well-crafted article explaining things to you.
Like the words Hispanic and Latino, native advertising and content marketing have significant overlap but are still distinct in a few key ways. This article sets the record straight and then highlights various scenarios in which you would choose one over the other.
One of the biggest marketing predictions for this year was that ad blocking would make content even more important, and the focus is now on creating a quality customer experience, SocialCentiv's Bernard Perrine writes. Online video was also predicted to explode, but adoption has been slow with ease of access still a challenge, Perrine writes.
It is no secret that not just any content will succeed in online marketing.
Your content must engage your readers, increase brand awareness and improve your bottom line. In the past, many companies simply threw some keyword-rich content on their websites and hoped it would stick. Keywords remain important but it is crucial your content is informative, relevant and interesting. Content+ found that interesting content is one of the top three reasons that consumers follow brands on social media.
It’s easy to understand why content marketing has become so popular - I mean, who doesn't love the idea of attracting a target audience organically (ahem, for free) by sharing unique, helpful or thought-provoking nuggets of wisdom? All you need to do is spend a couple hours whipping up a killer blog post, publish it and watch the traffic and leads roll in. Right?
Unfortunately, it’s not quite that simple.
Content marketing is about more than blogging. Content marketing is about scrutinizing your entire online presence through the eyes of your customers, because every single touchpoint will impact your success. This includes every page of your website, every resource or blog article and every post on social media.
Have you seen those Tasty videos on Facebook? What am I saying - of course you have. It’s pretty much impossible to not watch those fast-paced culinary transformations (especially when they involve things like ice cream churro bowls and mozzarella stick onion rings).
Why are they so appealing? They’re short, they’re engaging, and they’re the kind of content that today’s consumer demands. Within half a minute, you’re back to your regularly scheduled social media scrolling (and probably thinking about your next meal).
When you work with an organization for years (or even months), the industry lingo, company product offerings, and mission statements become ingrained in everything you do.
For marketers, this can be both a blessing and curse: Being knowledgeable about your industry is crucial to good marketing, but it may also come with a knowledge bias that makes it difficult to see things from the perspective of your actual customers.