Digital marketing changes very rapidly, so it’s important to stay caught up with new platforms, strategies and tactics.
One thing that can be extremely helpful when trying to stay ahead of the game is keeping an eye on stats - while you always need to be careful and consider the source of said statistics, they can help you predict trends and isolate opportunities in the market to make an impact.
What's on the horizon for social media marketing in 2018?
With the new year fast approaching, we asked the biggest names in digital marketing and PR to give us their thoughts on what's coming next, to help ensure we get the best start in planning our strategies for the next year.
Will you be investing time and money into your blog in 2018? Want to know what worked for other successful bloggers in 2017?
Orbit Media share the results of their recent bloggers survey in this infographic.
This time of year, our inboxes are flooded with a raft of prediction posts.
My inbox is certainly no exception - in fact, you may have even seen my predictions post just a few weeks ago. This year there seems to be many more than usual.
It’s 2018, and if your small business doesn’t have a digital marketing strategy by now, you’re already behind the competition.
It’s December - you know what that means. Everyone wants to talk about the new year.
I guess you can include me in “everyone”, because my main goal this December is to get you and your marketing strategy ready for 2018. We’re going to kick it off by talking about marketing trends we expect to see in the coming year.
As we kick off 2018, now's a good time for companies to take a look at their digital strategies and try out a few New Years resolutions. Recently at Ignite Academy, we've been talking a lot about the importance of building a solid strategy.
To get the year off right, we believe a good strategy articulates your business goals, the audience you're trying to reach, and the most cost-effective methods for managing your time and resources.
SEO is always changing, always involving in-line with consumer usage habits and Google algorithm shifts. So how can you ensure your strategy is best in class, and will work to deliver optimal search results for your business in 2018?
Are you considering adding video to your social media strategy this year? Need some stats and facts to help you form and execute your campaigns?
BreadnBeyond share their trends for 2018 in this infographic.
Are you aware of the latest email marketing trends?
You should be, they could play a crucial role in how you approach your email outreach efforts, and maximize performance of your messaging.
Your brand logo plays a key role in your overall marketing efforts, and this is especially true in social media, where your logo is often the only visual cue people will see when they first come across your business, in search or as a recommended page/profile.
Social media platforms are forever changing the image sizes and formats, and it's important to keep up to ensure your business and personal profiles look professional and present the best first impression for you and/or your brand.
Visuals are a crucially important part of the digital marketing puzzle, and ensuring you're using the right image sizes and types on each platform can be the difference between gaining a new follower and having them scroll right past your content.
In a world where time is a customer’s most valuable asset, how do you get them to spend their time (and money) on your website? Deeper relationship building. This is how you win.
Do you need help planning your marketing strategy for the year ahead? Want to know the trends your business should embrace for a successful 2018?
It’s that time of year when marketers take a look back at the performance of their marketing activity. What made the grade, and what was bottom of the class and should be banished from your marketing toolbox, never to return?
Hopefully, you’ll already have a core plan for the coming year, but to hit your (inevitably) increasing targets you’ll either need to make existing channels work harder or implement new activity.
The blessing and curse of social media marketing is how fast it changes and evolves - and alot can change in just 12 months.
Since we're in the middle of our strategic planning for 2018, we thought we'd outline some of the top social media marketing trends we think brands need to watch for in the coming year.
In need of some facts and figures to help you form and execute your digital marketing strategy?
Predictions season is coming, which means you can expect to read an array of opinions on what to expect in digital marketing, what trends to watch, and which platforms to be active on.
Getting in ahead of the pack, this week, we're publishing our predictions on what's coming next for all the major social platforms in 2018 - we've already covered Facebook, Twitter, Instagram and Snapchat, and today, we're covering LinkedIn, and in this post, Pinterest.
If you talk to just about anyone who works in talent acquisition, they’ll say that recruiting in today’s market is harder and more challenging than ever before.
As we advance towards the end of the year, everyone’s thinking about what’s coming next, what’s on the horizon for digital marketing and social media in 2018.
Augmented reality, chatbots, AI – there’s a couple of staples that seem to be on everyone’s lists, but while we’re all confident that these technologies will become more prevalent, it’s more difficult to predict exactly how they’ll grow.
Analyzing and measuring your campaign’s success (or lack thereof) is essential in your social media marketing development, and in strengthening your social media strategy or campaigns.
One way to analyze the success of a campaign, or to measure the growth of your reach, is to get into the habit of creating a dedicated hashtag for the campaign, and then tracking its results.
Successful branding may feel as though it’s as elusive as a magical Pegasus, but the reality is that it’s as simple as capturing your brand in a way that speaks to your audience.
We’re coming into the final stretch of 2017, and in the social media marketing world, that can mean only one thing – predictions.
Over the next few months, you’re going to get a raft of experts and commentators offering their thoughts on the key trends and shifts that will dominate 2018. Some of them will be helpful as barometers of what to expect, while others maybe not so much (e.g. the person who calls him/herself and ‘influencer marketing expert’ will predict that influencer marketing will be the key trend to watch).
With Christmas fast approaching, we need to start planning our 2018 social media marketing strategies, and part of that is understanding what's coming next, what we should be on the lookout for, and which platforms are likely to implement significant shifts.
To help with this, this week, we're publishing our social media marketing predictions for each of the major social platforms - we've already covered Facebook and Twitter, and today, we're outlining our thoughts on Instagram and Snapchat.
2018 is coming up fast, and that means you need to get your planning in place for what's coming.
But what, exactly, is coming in social media and digital marketing?
To help set you up for the new year, this week, we're publishing our predictions for each of the major social platforms, with a specific focus on marketing-related options. We've already covered off on Facebook, Twitter, Snapchat, Instagram and Pinterest, and now it's LinkedIn's turn for the crystal ball treatment.
Planning for 2018? Wondering whether you should try out some new platforms - or what each platform might be looking to add into the mix?
This week, ahead of the full predictions season, we're publishing our predictions for what's coming next from all the major social platforms. We've already looked at Facebook and Twitter, and today we have Instagram and, in this post, Snapchat.
On January 11, 2018, Facebook CEO Mark Zuckerberg announced a major coming change to the Facebook News Feed, one that will likely have far-reaching impacts on brands and businesses who use the site to interact with and reach new customers.
In this post, I'll explain what's going on, and how you can adapt to survive and thrive on Facebook in 2018.
As social media becomes one of our main modes of communication, consumers are demanding that brand marketing becomes more and more personal.
At the same time, new automation and machine learning technologies are offering digital marketers the ability to alleviate some of their day-to-day tasks and streamline their interactions with consumers, without fear of losing their unique brand voices.
A new year is here. Now people all across the web are getting ready to launch their new marketing campaigns, with high hopes for 2018. The time is right for some fresh, exciting content.
But unfortunately, coming up with relevant topics can be difficult, especially when you're planning out an extended editorial calendar - meaning you have to think of many, many, many topics to cover.
Are you looking for key tactics to improve your SEO strategy in 2018? With the constant algorithm changes, it can be overwhelming trying to keep up and stay up-to-date on your SEO.
Yet, there are some key steps you can implement that will improve your ranking and online presence straight away.
Instagram's currently the fastest growing social network, having gone from 600 million to 800 million active users in the past 12 months – and that’s before you consider the rising use of Instagram Stories (now up to 300 million daily active users).
Instagram is the fastest growing social network, now with more than 800 million users and rapidly closing in on becoming the next billion-user platform.
While other social platforms get more attention, LinkedIn has slowly been building out its marketing options, with the backing of Microsoft enabling a broader range of integrations and data tools to help optimize campaigns.
Twitter has had a rough couple of years, at least from a public perception standpoint.
But while much of the market narrative around the platform has been negative – mostly fueled by the comparison between Twitter and other social networks (notably Facebook) – there is still a lot to like about the world’s most popular micro-blog platform. Even if it’s not as ‘micro’ as it once was.
Is 2018 the year you embrace content marketing? Need some facts and figures to help form your strategy?
Point Visible share the stats you need to know in this infographic.
Putting together a successful social media campaign isn’t easy, but sometimes a spark of creativity is all you need.
All year long, we’ve kept tabs on the biggest, cleverest and most inspiring social media campaigns out there and collected them in one awesome blog. Here are six of the best we've seen.
The web is growing.
When Google first published its free publication explaining the steps it takes to decide what ranks where in search results (How Search Works), it said the Web was made up of “over 30 trillion individual pages”.
As you go about planning your 2018 social media marketing strategy, it's important to have some understanding of where things are headed, to ensure that your approach either incorporates what's coming next, or remains flexible enough to adapt as these new trends emerge.
Until recently, the word 'brand' only referred to companies, however in today’s world, we're more aware that every one of us has our own 'personal brand'.
I liken each of our own brands to what we used to call our 'permanent record' - remember how scary it was to hear 'this will go down on your personal record?'
What are the key ad trends to be aware of in 2018?
There are always new tools and tricks to try, and evolving technologies which are changing consumer behaviors.
Every year around this time I take a step back and to ponder some predictions for our field for the coming year. Some come to be, others are a few years early - and then there are predictions which I’m still waiting to come true years later.
You can’t win them all, unfortunately. That said, the trends I’m following lead me to believe that the seven predictions below will become true in 2018.
There are general social media mistakes we all know to avoid (like buying followers), but there are many other, less obvious social media blunders you also need to steer clear of.
What are the biggest digital marketing trends to watch in 2018?
With so much research, and so many studies out there on the latest marketing technologies and tools, how do you keep up and know which ones you should be paying attention to?
Are you looking for ways to make your eCommerce website to stand out from the crowd? Want to stay up to date with the latest Ecommerce design trends?
WhatsTheHost share their trends for 2018 in this infographic.
As we enter the last months of 2017, it's time to think about what's coming in the next year - and the best way to do that is with predictions.
Given that we follow the latest social trends and changes fairly closely, we feel we're pretty well placed to make some educated guesses as to where each platform is headed. This week, we'll be publishing our thoughts on what you can expect - we started with Facebook yesterday, and today, it's Twitter's turn under the microscope.
Have you documented your 2018 social media marketing strategy? Do you have clear goals in place, and do you understand the metrics you'll use to measure your success?
Are you looking for ways to improve your content efforts in 2018? Want to know how infographics can benefit your business this year and beyond?
Are you looking for ways to make your business stand out in 2018? Want to know the latest graphic design trends taking the business world by storm?
Venngage share their stand out tips for 2018 in this infographic.
I spent last week at Hubspot’s INBOUND17 conference which was an amazing event, with good sessions, compelling speakers, and great people to connect with.
And while we were jazzed about the new features announced for HubSpot's suite of tools, the best part about INBOUND, and any conference, are the personal connections you make. It’s great getting to meet and talk to other partners, and other marketers about their challenges, concerns, and wins.
Did you know that by 2020, progressive web apps will have replaced 50% of general-purpose consumer-facing mobile apps? And that in-store mobile payments will reach $503 billion by 2020?
I'm a believer in inbound marketing, because when executed properly it will generate leads, help you acquire customers, and turn up customer engagement.
Beyond that, it's a methodology you can tailor, to some extent, to fit your size. You don't need to spin up a new marketing arm of your company to get started.
Effective link-building is key to any SEO effort - Google considers links (and their quality) as an endorsement of your website, and is therefore more likely to rank your pages based on how other sites interact with them.
Marketers are faced with an increasing pressure to cut through the noise and impress their customer. Incite Group gets to the bottom of where exactly marketers are spending their time and money, and what should be on your priority list for 2018.
“If you’re sticking with your content approach from three years ago, it’s now 50% less effective.”
This first line in BuzzSumo’s latest Content Trends report certainly grabs attention, and definitely, if you’re working in digital or content marketing, it’s worth looking over their stats and getting an understanding of the current lay of the land.
As the digital marketing landscape evolves, so too do approaches and technologies, adding in more considerations and options to take into account.
Facebook could soon become a more prominent presence in your everyday life, with reports suggesting that The Social Network's looking to launch a new voice-activated, video calling device which you could place in your home, keeping you linked into the platform at all times.
Of all of Facebook’s apps, Messenger has likely seen the most significant changes in recent times.
Instagram has also seen its fair share of updates, and Facebook itself is always changing, but Messenger has added a wide range of new tools and features, including games, stories, updated group chats, bots – the list goes on.
Well, it’s 2018, so now's the time to get your marketing plan in place, if you haven't done so already.
To help, we think you'll need to be aware of these marketing buzzwords in 2018.
Why does your business need WiFi?
Consumers no longer view free Wifi service as a business amenity - in fact, they’ve come to expect it in most businesses, especially if you're transacting goods or services, or your customers experience any wait time.
Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected.
I know what you’re thinking - is there really a way to easily use Instagram for business, and can you really capture leads on Instagram? The answer to both questions is a resounding, yes.
Still in a social media coma after some brutal campaigns in 2017?
Fear not, because the year has changed, and you have the opportunity to right all wrongs, and jump aboard the social media trends of 2018 that can make or break your business.
The businesses that lead in today’s economy are increasingly becoming those that can pivot, adapt, and implement change almost as quickly as new threats and opportunities present themselves.
In contrast, companies which are stifled, siloed and unable to transition quickly are finding themselves falling further and further behind, and there is a point of critical mass where ultimately they will find themselves unable to compete against their more agile competition.
The customer was once again front and center on the big stage at Social Media Marketing World, an annual gathering of more than 4,000 marketers, creators, and social media enthusiasts in San Diego.
Are you looking to build a career in public relations and social media?
If so, it's worth keeping track of what skills are in demand, which new ones might be popping up, where the jobs are, and how to focus your ambitions with realistic expectations.
A new buzz-term for 2018 when it comes to social media, already seems to be “bringing it back to the basics.”
And while most of what you read would suggest that this is a great idea, the people “doing social media right” have been doing this forever, without having to announce it as if it were an entirely new concept. It’s always the simplest things that most people overlook, right?
LinkedIn has published a new infographic which looks at six ways that telco marketers, in particular, can boost their efforts in 2018.
But it’s worth noting that many of the insights outlined have significant potential beyond this sector.
In 2017, we witnessed how social media dominated the digital marketing industry with innovations from various platforms to accommodate the needs of marketers and advertisers.
The changes and improvements in the last few years have been so dramatic that creative agencies and marketers have had to radically reinvent their campaigns to keep up with the trends.
Do you run a travel-related business? Are you utilizing Pinterest in your social marketing efforts?
If you're not, you should be - according to Pinterest's data, 75% of travel pinners say Pins from brands are useful, while the platform reaches 2X more online travelers than top agency sites.
Will you be investing time and money into SEO in 2018? Want to understand the Google algorithms that will affect how you rank for your keywords?
2018 is just around the corner, and people are busy evaluating their lives and how they want to change them in the coming year. The same applies to businesses - this is a good time to take stock of how well you achieved your goals in 2017 and to figure out what you want to accomplish in the 12 months ahead.
As far as goal-setting goes, it’s important to set SMART goals i.e., goals which are specific, measurable, achievable, relevant and time-bound. It’s easier to achieve goals which possess these attributes because they’ve been finely tuned to your needs.
There’s probably no group better placed to examine coming visual trends than the team at Shutterstock.
One of the biggest image and video sources on the internet, Shutterstock facilitates more than 170 million downloads of their visuals per year, giving the company a huge pool of data from which to identify key visual trends.
This past year was a hot year for the social media marketing world, especially for content creators.
Video, in particular, quickly swept over all social platforms and became a main focus for many marketers. And as content production is on the rise, consumer attention spans are on a fast decline.
As much as it makes many roll their eyes, Pokémon GO was a true phenomenon in 2017 - annoying to business and property owners as it may have been.
The fad showed us the power of augmented reality – technology that superimposes a computer-generated image on a user's view of the real world – to lead customers towards brands by gamifying real life. And the uptake was incredible.
What social media tactics will you spend your time and money this year? Want to know the emerging trends worthy of your attention?
Hootsuite share their social media trends for 2018 in this infographic.
While social media is undoubtedly a powerful marketing tool, it also exposes your brand to intense competition.
If you aren’t staying up-to-date with the latest trends and changes, you’ll likely lose ground to your competitors - Facebook, Twitter, LinkedIn, and others are constantly updating themselves to meet the changing needs of consumers and businesses.
Due to the impact and widespread adoption of influencer marketing, Elizabeth Del Guidice and Jessica Bevilacqua from St. Joseph Communications put together a comprehensive infographic outlining the current and future trends in influencer marketing.
Are you planning your digital marketing campaign for the year ahead? Want to know the key trends that should form a part of your strategy?
Boostability share their 7 digital marketing predictions for 2018 in this infographic.
What goes into planning, managing and measuring an effective digital marketing campaign?
With so many channels, tactics and tools for marketers to choose from, bringing together the right blend can be complicated.
Facebook often changes its terms and conditions, so if you’re planning a Facebook contest in 2018, make sure you’re up to speed on their current rules.
A better idea? Don’t run your contest on Facebook.
Are you investing time and money into search engine optimization in 2018? Want to increase your Google rankings and generate more targeted traffic to your website?
Optimist share their simple guide to SEO success in 2018 in this infographic.
No doubt you've heard the stats - online video drives better engagement, live video is seeing huge response rates, 80% of all internet traffic will be video by 2019.
So you run a small business, and you’re considering how to market your services for the year ahead. But you’re not exactly sure where to start?
Are you just getting started with a social media strategy for your business? Need help creating images to fit each social network?
Postcron share the image sizes you need to know in this infographic.
As technology advances, so too do user trends - which means marketers need to be constantly iterating in order to stay in touch which these changing discovery and purchase behaviors.
As we accelerate towards the end of the year, the season of predictions is almost upon us.
You know the time - when every social media marketing guru comes out with a new listing of projections and prognostications on what to expect, and where we're headed in the next 12 months.
The year's certainly moving along quickly - it feels like only yesterday we were debating the impacts of Facebook's News Feed re-focus onto content from family and friends (which was announced in January).
It’s a new year, and Twitter's helping to kick off your social media marketing efforts for 2018 by releasing their January major events calendar.
What are your marketing goals for 2018? Increasing website visitors? Boosting your lead gen program? Incorporating new tech like live-streaming or bots?
With Facebook moving to further squeeze brand reach on their platform, more marketers are going to look to other sources to maintain their traffic, and one of those sources may just be LinkedIn.
Last year, I asked several social marketers what books they would recommend aspiring pros read in 2017. This year, we’re turning our attention to podcasts.
There are, of course, a myriad of marketing and business podcasts available, with more turning up every week.
If you’re a heavy social media user and manage multiple accounts, then you know that the right social media scheduling tool can make a world of difference.
Such tools go beyond saving time, and have now become a necessity for most. But there's also such a wide range of tools on the market that it can be difficult to determine which is the best fit for your organization.
Marketers will continue to experiment and push boundaries as they look to address growing online consumption.
Brand interest in both long-form and super-short digital video revved up in 2017, a duality that is likely to endure in the months ahead as strategies gel around capturing the attention of online consumers.
As the festive season approaches, many marketers are asking themselves the same question: 'When is the perfect time to release holiday ads?'
Calculating the right time to launch seasonal ads has always been tricky, and it varies depending on the festivity in question. For instance, Christmas ads are normally prepared months in advance, while Mother’s Day promotions can usually be turned around within a month.
With Facebook looking to squeeze organic reach, more businesses are looking to video to lessen the impacts.
But while you're looking into video, you should also be considering diversifying your sources, and tapping into YouTube as another growth channel.
Each year, Facebook CEO Mark Zuckerberg commits himself to a personal challenge – learning mandarin, reading a heap of books, building a personal assistant for his home.
But this year, Zuckerberg’s challenge is a little closer to home, and more aligned with the wider goals of the empire he’s created.