logo f

Contact  | About |

10 Instagram Statistics to Keep in Mind When Planning Your 2018 Strategy

10 instagram statistics to keep in mind when planning your 2018 strategy

Digital marketing changes very rapidly, so it’s important to stay caught up with new platforms, strategies and tactics.

One thing that can be extremely helpful when trying to stay ahead of the game is keeping an eye on stats - while you always need to be careful and consider the source of said statistics, they can help you predict trends and isolate opportunities in the market to make an impact.

10 Social Media Predictions for 2018 [Infographic]

10 social media predictions for 2018 info

What's on the horizon for social media marketing in 2018?

With the new year fast approaching, we asked the biggest names in digital marketing and PR to give us their thoughts on what's coming next, to help ensure we get the best start in planning our strategies for the next year.

10+ Stats to Guide Your 2018 Blogging Strategy [Infographic]

10 stats to guide your 2018 blogging strategy

Will you be investing time and money into your blog in 2018? Want to know what worked for other successful bloggers in 2017?

Orbit Media share the results of their recent bloggers survey in this infographic.

11 Digital Marketing Predictions You Should Ignore for 2018

11 digital marketing predictions you should ignore for 2018

This time of year, our inboxes are flooded with a raft of prediction posts.

My inbox is certainly no exception - in fact, you may have even seen my predictions post just a few weeks ago. This year there seems to be many more than usual.

12 Digital Marketing Trends to Watch Out for in 2018

12 digital marketing trends to watch out for in 2018

It’s December - you know what that means. Everyone wants to talk about the new year.

I guess you can include me in “everyone”, because my main goal this December is to get you and your marketing strategy ready for 2018. We’re going to kick it off by talking about marketing trends we expect to see in the coming year.

18 Digital Strategy Tips to Consider for 2018

18 digital strategy tips to consider for 2018

As we kick off 2018, now's a good time for companies to take a look at their digital strategies and try out a few New Years resolutions. Recently at Ignite Academy, we've been talking a lot about the importance of building a solid strategy.

To get the year off right, we believe a good strategy articulates your business goals, the audience you're trying to reach, and the most cost-effective methods for managing your time and resources.

20 Ways to Smash Search Marketing in 2018 [Infographic]

20 ways to smash search marketing in 2018

SEO is always changing, always involving in-line with consumer usage habits and Google algorithm shifts. So how can you ensure your strategy is best in class, and will work to deliver optimal search results for your business in 2018?

20+ Social Media Video Marketing Trends for 2018 [Infographic]

20 social media video marketing trends for 2018

Are you considering adding video to your social media strategy this year? Need some stats and facts to help you form and execute your campaigns?

BreadnBeyond share their trends for 2018 in this infographic.


2018 Email Marketing Goals [Infographic]

2018 email marketing goals

Are you aware of the latest email marketing trends?

You should be, they could play a crucial role in how you approach your email outreach efforts, and maximize performance of your messaging.

2018 Logo Design Trends [Infographic]

2018 logo design trends

Your brand logo plays a key role in your overall marketing efforts, and this is especially true in social media, where your logo is often the only visual cue people will see when they first come across your business, in search or as a recommended page/profile.

2018 Social Media Image and Video Sizes Cheat Sheet [Infographic]

2018 social media image and video sizes cheat sheet

Social media platforms are forever changing the image sizes and formats, and it's important to keep up to ensure your business and personal profiles look professional and present the best first impression for you and/or your brand.

2018 Social Media Image Size Cheat Sheet [Infographic]

2018 social media image size cheat sheet

Visuals are a crucially important part of the digital marketing puzzle, and ensuring you're using the right image sizes and types on each platform can be the difference between gaining a new follower and having them scroll right past your content.

3 Reasons Why You Should Focus on Referral Marketing in 2018

3 reason why you should focus on referral marketing in 2018

It’s that time of year when marketers take a look back at the performance of their marketing activity. What made the grade, and what was bottom of the class and should be banished from your marketing toolbox, never to return?

Hopefully, you’ll already have a core plan for the coming year, but to hit your (inevitably) increasing targets you’ll either need to make existing channels work harder or implement new activity.

3 Social Media Marketing Trends to Watch in 2018

3 social media marketing trends to watch in 2018

The blessing and curse of social media marketing is how fast it changes and evolves - and alot can change in just 12 months.

Since we're in the middle of our strategic planning for 2018, we thought we'd outline some of the top social media marketing trends we think brands need to watch for in the coming year.

4 Predictions for Social Media Marketing on Pinterest in 2018

4 predictions for social media marketing on pinterest in 2018

Predictions season is coming, which means you can expect to read an array of opinions on what to expect in digital marketing, what trends to watch, and which platforms to be active on.

Getting in ahead of the pack, this week, we're publishing our predictions on what's coming next for all the major social platforms in 2018 - we've already covered Facebook, Twitter, Instagram and Snapchat, and today, we're covering LinkedIn, and in this post, Pinterest.

5 Big Marketing Trends to Watch in 2018 [Infographic]

5 big marketing trends to watch in 2018

As we advance towards the end of the year, everyone’s thinking about what’s coming next, what’s on the horizon for digital marketing and social media in 2018.

Augmented reality, chatbots, AI – there’s a couple of staples that seem to be on everyone’s lists, but while we’re all confident that these technologies will become more prevalent, it’s more difficult to predict exactly how they’ll grow.

5 Free Hashtag Tracking Tools to Try in 2018

5 free hashtag tracking tools to try in 2018

Analyzing and measuring your campaign’s success (or lack thereof) is essential in your social media marketing development, and in strengthening your social media strategy or campaigns.

One way to analyze the success of a campaign, or to measure the growth of your reach, is to get into the habit of creating a dedicated hashtag for the campaign, and then tracking its results.

5 Great Examples of What Branding Looks Like in 2018

5 great examples of what branding looks like in 2018

Successful branding may feel as though it’s as elusive as a magical Pegasus, but the reality is that it’s as simple as capturing your brand in a way that speaks to your audience.

5 Predictions for Social Media Marketing on Facebook in 2018

5 predictions for social media marketing on facebook in 2018

We’re coming into the final stretch of 2017, and in the social media marketing world, that can mean only one thing – predictions.

Over the next few months, you’re going to get a raft of experts and commentators offering their thoughts on the key trends and shifts that will dominate 2018. Some of them will be helpful as barometers of what to expect, while others maybe not so much (e.g. the person who calls him/herself and ‘influencer marketing expert’ will predict that influencer marketing will be the key trend to watch).

5 Predictions for Social Media Marketing on Instagram in 2018

5 predictions for social media marketing on instagram in 2018

With Christmas fast approaching, we need to start planning our 2018 social media marketing strategies, and part of that is understanding what's coming next, what we should be on the lookout for, and which platforms are likely to implement significant shifts.

To help with this, this week, we're publishing our social media marketing predictions for each of the major social platforms - we've already covered Facebook and Twitter, and today, we're outlining our thoughts on Instagram and Snapchat.

5 Predictions for Social Media Marketing on LinkedIn in 2018

5 predictions for social media marketing on linkedin in 2018

2018 is coming up fast, and that means you need to get your planning in place for what's coming.

But what, exactly, is coming in social media and digital marketing?

To help set you up for the new year, this week, we're publishing our predictions for each of the major social platforms, with a specific focus on marketing-related options. We've already covered off on Facebook, Twitter, Snapchat, Instagram and Pinterest, and now it's LinkedIn's turn for the crystal ball treatment.

5 Predictions for Social Media Marketing on Snapchat in 2018

5 predictions for social media marketing on snapchat in 2018

Planning for 2018? Wondering whether you should try out some new platforms - or what each platform might be looking to add into the mix?

This week, ahead of the full predictions season, we're publishing our predictions for what's coming next from all the major social platforms. We've already looked at Facebook and Twitter, and today we have Instagram and, in this post, Snapchat.

5 Things Every Brand Must Do to Survive and Thrive on Facebook in 2018

5 things every brand must do to survive and thrive on facebook in 2018

On January 11, 2018, Facebook CEO Mark Zuckerberg announced a major coming change to the Facebook News Feed, one that will likely have far-reaching impacts on brands and businesses who use the site to interact with and reach new customers.

In this post, I'll explain what's going on, and how you can adapt to survive and thrive on Facebook in 2018.

5 Trends Digital Agencies Need to Prepare for in 2018

5 trends digital agencies need to prepare for in 2018

As social media becomes one of our main modes of communication, consumers are demanding that brand marketing becomes more and more personal.

At the same time, new automation and machine learning technologies are offering digital marketers the ability to alleviate some of their day-to-day tasks and streamline their interactions with consumers, without fear of losing their unique brand voices.

5 Ways to Come Up With Valuable Content Ideas for Your 2018 Editorial Calendar

5 ways to come up with valuable content ideas for your 2018 editorial calendar

A new year is here. Now people all across the web are getting ready to launch their new marketing campaigns, with high hopes for 2018. The time is right for some fresh, exciting content.

But unfortunately, coming up with relevant topics can be difficult, especially when you're planning out an extended editorial calendar - meaning you have to think of many, many, many topics to cover.

5 Ways to Improve Your SEO Strategy in 2018

5 ways to improve your seo strategy in 2018

Are you looking for key tactics to improve your SEO strategy in 2018? With the constant algorithm changes, it can be overwhelming trying to keep up and stay up-to-date on your SEO.

Yet, there are some key steps you can implement that will improve your ranking and online presence straight away.

5 Ways to Maximize Instagram for Your Business in 2018

7 ways to get more followers on instagram

Instagram's currently the fastest growing social network, having gone from 600 million to 800 million active users in the past 12 months – and that’s before you consider the rising use of Instagram Stories (now up to 300 million daily active users).

5 Ways to Maximize LinkedIn for Business in 2018

linkedins putting renewed focus on groups with new tools and options

While other social platforms get more attention, LinkedIn has slowly been building out its marketing options, with the backing of Microsoft enabling a broader range of integrations and data tools to help optimize campaigns.

5 Ways to Maximize Twitter for Your Business in 2018

twitters adding more notification types to boost awareness and engagement

Twitter has had a rough couple of years, at least from a public perception standpoint.

But while much of the market narrative around the platform has been negative – mostly fueled by the comparison between Twitter and other social networks (notably Facebook) – there is still a lot to like about the world’s most popular micro-blog platform. Even if it’s not as ‘micro’ as it once was.

6 Great Social Media Campaigns to Inspire your 2018 Marketing Strategy

6 great social media campaigns to inspire your 2018 marketing strategy

Putting together a successful social media campaign isn’t easy, but sometimes a spark of creativity is all you need.

All year long, we’ve kept tabs on the biggest, cleverest and most inspiring social media campaigns out there and collected them in one awesome blog. Here are six of the best we've seen.

6 SEO Tips to Help Small Businesses Get Ahead In 2018

27 top content marketing tips backed by data

The web is growing.

When Google first published its free publication explaining the steps it takes to decide what ranks where in search results (How Search Works), it said the Web was made up of “over 30 trillion individual pages”.

6 Social Media Trends That Will Take Over 2018 [Infographic]

6 social media trends that will take over 2018

As you go about planning your 2018 social media marketing strategy, it's important to have some understanding of where things are headed, to ensure that your approach either incorporates what's coming next, or remains flexible enough to adapt as these new trends emerge.

6 Tips to Strengthen Your Personal Brand in 2018

6 tips to strengthen your personal brand in 2018

Until recently, the word 'brand' only referred to companies, however in today’s world, we're more aware that every one of us has our own 'personal brand'.

I liken each of our own brands to what we used to call our 'permanent record' - remember how scary it was to hear 'this will go down on your personal record?'

7 Bold Predictions for Digital Marketing in 2018

7 bold predictions for digital marketing in 2018

Every year around this time I take a step back and to ponder some predictions for our field for the coming year. Some come to be, others are a few years early - and then there are predictions which I’m still waiting to come true years later.

You can’t win them all, unfortunately. That said, the trends I’m following lead me to believe that the seven predictions below will become true in 2018.

7 Digital Marketing Trends to Watch in 2018 [Infographic]

6 reasons why you need a social media strategy

What are the biggest digital marketing trends to watch in 2018?

With so much research, and so many studies out there on the latest marketing technologies and tools, how do you keep up and know which ones you should be paying attention to?


7 Predictions for Social Media Marketing on Twitter in 2018

7 predictions for social media marketing on twitter in 2018

As we enter the last months of 2017, it's time to think about what's coming in the next year - and the best way to do that is with predictions.

Given that we follow the latest social trends and changes fairly closely, we feel we're pretty well placed to make some educated guesses as to where each platform is headed. This week, we'll be publishing our thoughts on what you can expect - we started with Facebook yesterday, and today, it's Twitter's turn under the microscope.

9 Digital Marketing Trends Coming In 2018

9 digital marketing trends coming in 2018

I spent last week at Hubspot’s INBOUND17 conference which was an amazing event, with good sessions, compelling speakers, and great people to connect with.

And while we were jazzed about the new features announced for HubSpot's suite of tools, the best part about INBOUND, and any conference, are the personal connections you make. It’s great getting to meet and talk to other partners, and other marketers about their challenges, concerns, and wins.

9 Steps to Jumpstart Your Lead Generation in 2018

9 steps to jumpstart your lead generation in 2018

I'm a believer in inbound marketing, because when executed properly it will generate leads, help you acquire customers, and turn up customer engagement.

Beyond that, it's a methodology you can tailor, to some extent, to fit your size. You don't need to spin up a new marketing arm of your company to get started.

90 Link Building Strategies to Use in 2018 [Infographic]

90 link building strategies to use in 2018

Effective link-building is key to any SEO effort - Google considers links (and their quality) as an endorsement of your website, and is therefore more likely to rank your pages based on how other sites interact with them.

BuzzSumo Publishes New Report on Key Content Trends to be Aware of in 2018

buzzsumo publishes new report on key content trends to be aware of in 2018

“If you’re sticking with your content approach from three years ago, it’s now 50% less effective.”

This first line in BuzzSumo’s latest Content Trends report certainly grabs attention, and definitely, if you’re working in digital or content marketing, it’s worth looking over their stats and getting an understanding of the current lay of the land.

Facebook Is Reportedly Set to Launch its Own Smart Home Device Later This Year

facebook signed a new deal which will enable users to include popular music in their videos

Facebook could soon become a more prominent presence in your everyday life, with reports suggesting that The Social Network's looking to launch a new voice-activated, video calling device which you could place in your home, keeping you linked into the platform at all times.

Facebook Outlines What's Coming for Messenger and Messenger Business in 2018

facebook adds new listing of all emails theyve sent to you in order to negate scammers

Of all of Facebook’s apps, Messenger has likely seen the most significant changes in recent times.

Instagram has also seen its fair share of updates, and Facebook itself is always changing, but Messenger has added a wide range of new tools and features, including games, stories, updated group chats, bots – the list goes on.

How to Use Instagram to Market your Business in 2018

5 ways to maximize instagram for your business in 2018

I know what you’re thinking - is there really a way to easily use Instagram for business, and can you really capture leads on Instagram? The answer to both questions is a resounding, yes.

Ignore These 5 Social Media Trends in 2018 at Your Own Risk

how social media became a game changer for the deaf community

Still in a social media coma after some brutal campaigns in 2017?

Fear not, because the year has changed, and you have the opportunity to right all wrongs, and jump aboard the social media trends of 2018 that can make or break your business.

Is Your Business Technology Ready to Compete in 2018? Steps You Can Take Now

is your business technology ready to compete in 2018 steps you can take now

The businesses that lead in today’s economy are increasingly becoming those that can pivot, adapt, and implement change almost as quickly as new threats and opportunities present themselves.

In contrast, companies which are stifled, siloed and unable to transition quickly are finding themselves falling further and further behind, and there is a point of critical mass where ultimately they will find themselves unable to compete against their more agile competition.

Job Search 2018: PR and Social Media Job Trends [infographic]

job search 2018 pr and social media job trends

Are you looking to build a career in public relations and social media?

If so, it's worth keeping track of what skills are in demand, which new ones might be popping up, where the jobs are, and how to focus your ambitions with realistic expectations.

Keeping the 'Social' in Social Media and Refining Your Approach in 2018

keeping the social in social media and refining your approach in 2018

A new buzz-term for 2018 when it comes to social media, already seems to be “bringing it back to the basics.”

And while most of what you read would suggest that this is a great idea, the people “doing social media right” have been doing this forever, without having to announce it as if it were an entirely new concept. It’s always the simplest things that most people overlook, right?

Marketing Trends that will Dominate Social Media in 2018 [Infographic]

marketing trends that will dominate social media in 2018

In 2017, we witnessed how social media dominated the digital marketing industry with innovations from various platforms to accommodate the needs of marketers and advertisers.

The changes and improvements in the last few years have been so dramatic that creative agencies and marketers have had to radically reinvent their campaigns to keep up with the trends.

Pinterest Travel Trends 2018 [Infographic]

pinterest travel trends 2018

Do you run a travel-related business? Are you utilizing Pinterest in your social marketing efforts?

If you're not, you should be - according to Pinterest's data, 75% of travel pinners say Pins from brands are useful, while the platform reaches 2X more online travelers than top agency sites.

Set SMART Marketing Goals For 2018

set smart marketing goals for 2018

2018 is just around the corner, and people are busy evaluating their lives and how they want to change them in the coming year. The same applies to businesses - this is a good time to take stock of how well you achieved your goals in 2017 and to figure out what you want to accomplish in the 12 months ahead.

As far as goal-setting goes, it’s important to set SMART goals i.e., goals which are specific, measurable, achievable, relevant and time-bound. It’s easier to achieve goals which possess these attributes because they’ve been finely tuned to your needs.

Shutterstock Releases New Data on 2018 Visual Trends [Infographic]

shutterstock releases new data on 2018 visual trends

There’s probably no group better placed to examine coming visual trends than the team at Shutterstock.

One of the biggest image and video sources on the internet, Shutterstock facilitates more than 170 million downloads of their visuals per year, giving the company a huge pool of data from which to identify key visual trends.

Social Media Today Predictions for 2018 [Infographic]

social media today predictions for 2018

This past year was a hot year for the social media marketing world, especially for content creators.

Video, in particular, quickly swept over all social platforms and became a main focus for many marketers. And as content production is on the rise, consumer attention spans are on a fast decline.

Social Media Trends in 2018 [Infographic]

social media trends in 2018 info

As much as it makes many roll their eyes, Pokémon GO was a true phenomenon in 2017 - annoying to business and property owners as it may have been.

The fad showed us the power of augmented reality – technology that superimposes a computer-generated image on a user's view of the real world – to lead customers towards brands by gamifying real life. And the uptake was incredible.

Social Media Trends to Put Into Practice in 2018 [Infographic]

the road to influencer marketing

What social media tactics will you spend your time and money this year? Want to know the emerging trends worthy of your attention?

Hootsuite share their social media trends for 2018 in this infographic.


The Biggest Social Media Changes So Far in 2018 - And How to Keep Up

5 ways to use social media in your job search

While social media is undoubtedly a powerful marketing tool, it also exposes your brand to intense competition.

If you aren’t staying up-to-date with the latest trends and changes, you’ll likely lose ground to your competitors - Facebook, Twitter, LinkedIn, and others are constantly updating themselves to meet the changing needs of consumers and businesses.

The Brand Value of Influencer Marketing in 2018 [Infographic]

the brand value of influencer marketing in 2018

Due to the impact and widespread adoption of influencer marketing, Elizabeth Del Guidice and Jessica Bevilacqua from St. Joseph Communications put together a comprehensive infographic outlining the current and future trends in influencer marketing.

The No B.S Guide to SEO (The Right Way) in 2018 [Infographic]

4 common seo mistakes and how to fix them

Are you investing time and money into search engine optimization in 2018? Want to increase your Google rankings and generate more targeted traffic to your website?

Optimist share their simple guide to SEO success in 2018 in this infographic.

The State of Video Marketing in 2018 [Infographic]

the state of video marketing in 2018

No doubt you've heard the stats - online video drives better engagement, live video is seeing huge response rates, 80% of all internet traffic will be video by 2019.

Top 10 Strategic Tech Trends 2018 [Infographic]

top 10 strategic tech trends 2018

As technology advances, so too do user trends - which means marketers need to be constantly iterating in order to stay in touch which these changing discovery and purchase behaviors.

Top Social Media Trends That Will Take Over 2018 [Infographic]

top social media trends that will take over 2018

As we accelerate towards the end of the year, the season of predictions is almost upon us.

You know the time - when every social media marketing guru comes out with a new listing of projections and prognostications on what to expect, and where we're headed in the next 12 months.

Which Marketing Podcasts Are Worth Your Time in 2018?

which marketing podcasts are worth your time in 2018

Last year, I asked several social marketers what books they would recommend aspiring pros read in 2017. This year, we’re turning our attention to podcasts.

There are, of course, a myriad of marketing and business podcasts available, with more turning up every week.

Which Social Media Scheduling Tool Should You be Using in 2018?

6 reasons why you need a social media strategy

If you’re a heavy social media user and manage multiple accounts, then you know that the right social media scheduling tool can make a world of difference.

Such tools go beyond saving time, and have now become a necessity for most. But there's also such a wide range of tools on the market that it can be difficult to determine which is the best fit for your organization.

Why Brands Will Go to Extremes — Lengthwise — With Digital Video in 2018

why brands will go to extremes lengthwise with digital video in 2018

Marketers will continue to experiment and push boundaries as they look to address growing online consumption.

Brand interest in both long-form and super-short digital video revved up in 2017, a duality that is likely to endure in the months ahead as strategies gel around capturing the attention of online consumers.

Your 2018 Marketing Calendar [Infographic]

your 2018 marketing calendar

As the festive season approaches, many marketers are asking themselves the same question: 'When is the perfect time to release holiday ads?'

Calculating the right time to launch seasonal ads has always been tricky, and it varies depending on the festivity in question. For instance, Christmas ads are normally prepared months in advance, while Mother’s Day promotions can usually be turned around within a month.

YouTube Channel Art Cheat Sheet 2018 [Infographic]

7 tools to help boost your youtube performance

With Facebook looking to squeeze organic reach, more businesses are looking to video to lessen the impacts.

But while you're looking into video, you should also be considering diversifying your sources, and tapping into YouTube as another growth channel.

Zuckerberg to Focus on Fixing Facebook's Issues as His 2018 Challenge

facebook adds new listing of all emails theyve sent to you in order to negate scammers

Each year, Facebook CEO Mark Zuckerberg commits himself to a personal challenge – learning mandarin, reading a heap of books, building a personal assistant for his home.

But this year, Zuckerberg’s challenge is a little closer to home, and more aligned with the wider goals of the empire he’s created.