Digital marketing changes very rapidly, so it’s important to stay caught up with new platforms, strategies and tactics.
One thing that can be extremely helpful when trying to stay ahead of the game is keeping an eye on stats - while you always need to be careful and consider the source of said statistics, they can help you predict trends and isolate opportunities in the market to make an impact.
The blessing and curse of social media marketing is how fast it changes and evolves - and alot can change in just 12 months.
Since we're in the middle of our strategic planning for 2018, we thought we'd outline some of the top social media marketing trends we think brands need to watch for in the coming year.
Predictions season is coming, which means you can expect to read an array of opinions on what to expect in digital marketing, what trends to watch, and which platforms to be active on.
Getting in ahead of the pack, this week, we're publishing our predictions on what's coming next for all the major social platforms in 2018 - we've already covered Facebook, Twitter, Instagram and Snapchat, and today, we're covering LinkedIn, and in this post, Pinterest.
We’re coming into the final stretch of 2017, and in the social media marketing world, that can mean only one thing – predictions.
Over the next few months, you’re going to get a raft of experts and commentators offering their thoughts on the key trends and shifts that will dominate 2018. Some of them will be helpful as barometers of what to expect, while others maybe not so much (e.g. the person who calls him/herself and ‘influencer marketing expert’ will predict that influencer marketing will be the key trend to watch).
With Christmas fast approaching, we need to start planning our 2018 social media marketing strategies, and part of that is understanding what's coming next, what we should be on the lookout for, and which platforms are likely to implement significant shifts.
To help with this, this week, we're publishing our social media marketing predictions for each of the major social platforms - we've already covered Facebook and Twitter, and today, we're outlining our thoughts on Instagram and Snapchat.
2018 is coming up fast, and that means you need to get your planning in place for what's coming.
But what, exactly, is coming in social media and digital marketing?
To help set you up for the new year, this week, we're publishing our predictions for each of the major social platforms, with a specific focus on marketing-related options. We've already covered off on Facebook, Twitter, Snapchat, Instagram and Pinterest, and now it's LinkedIn's turn for the crystal ball treatment.
Planning for 2018? Wondering whether you should try out some new platforms - or what each platform might be looking to add into the mix?
This week, ahead of the full predictions season, we're publishing our predictions for what's coming next from all the major social platforms. We've already looked at Facebook and Twitter, and today we have Instagram and, in this post, Snapchat.
As we enter the last months of 2017, it's time to think about what's coming in the next year - and the best way to do that is with predictions.
Given that we follow the latest social trends and changes fairly closely, we feel we're pretty well placed to make some educated guesses as to where each platform is headed. This week, we'll be publishing our thoughts on what you can expect - we started with Facebook yesterday, and today, it's Twitter's turn under the microscope.
I spent last week at Hubspot’s INBOUND17 conference which was an amazing event, with good sessions, compelling speakers, and great people to connect with.
And while we were jazzed about the new features announced for HubSpot's suite of tools, the best part about INBOUND, and any conference, are the personal connections you make. It’s great getting to meet and talk to other partners, and other marketers about their challenges, concerns, and wins.
As the festive season approaches, many marketers are asking themselves the same question: 'When is the perfect time to release holiday ads?'
Calculating the right time to launch seasonal ads has always been tricky, and it varies depending on the festivity in question. For instance, Christmas ads are normally prepared months in advance, while Mother’s Day promotions can usually be turned around within a month.