It may not feel that close, but there are now less than 70 days till Christmas.
Have you got your holiday marketing strategy locked in?
The holiday period is always huge, for retailers in particular, and this year, American consumers are expected to spend more than $923 billion on holiday-related sales.
Social Media and its evolution into an effective digital marketing medium have changed the face of customer connection and promotion. Social platforms have advanced well beyond their initial beginnings, growing into all-encompassing tools for connecting, browsing, shopping - you name it.
These days, brands need to have a social media marketing strategy in place - but in order to maximize the potential of social, your business also needs to be doing more than just posting and sharing content.
Are you looking for ways to improve your email marketing strategy? Need some tools to help you build your list and send your emails out?
This infographic by Joint Views shares 22 tools that will help you improve your emails and impress your readers.
Email marketing is a tried and true method for engaging customers and attracting sales. It's also cost-effective and easy to use; it's no wonder that it's remained a top marketing asset for businesses large and small.
Yet, like every marketing endeavor, email adapts to changing customer preferences year after year. Now that we're well into 2017, it's time to address the latest email marketing best practices.
Email Marketing is no longer a ‘batch blast’ marketing strategy tasked to the interns (some email marketers still do so, alas). Come September, email marketers start preparing for one of the most important and busiest quarters of the year - the Holiday season.
Regular strategies used for email campaigns throughout the rest of the year may not be enough to cut through the inbox clutter during the holiday season. This calls for email marketers to define their holiday-specific marketing goals, and create email campaigns that stand out.
Video is the key content trend of the moment - if you're not creating video content for your business, you need to be considering why, and whether it may be a viable option moving forward, as all the major social platforms become more video focused.
If you need a bit more convincing before taking the plunge into video, Red Website Design have provided this infographic which outlines a range of digital video stats and figures, further underlining the rising importance of video content.
From Twitter’s increased character count to the launch of Spectacles, 2017 has been a game changing year in the social media landscape.
Brands also got a slice of the pie, going all in to engage fans and share their positioning through storytelling.
If you want to win the war of content creation and outranking your competition for search results and visibility, you need to keep up with the latest trends in the world today.
Once such trend is the massive movement into the world of online video. With mobile devices now in more hands and Facebook shifting their efforts towards mobile and online video, this is where you and your brand need to be as well.
Digital marketing is a fast-evolving space, making it difficult to get a 'qualification' of sorts to prove your expertise. But there are some core elements that are essential, some details that are key to establishing your digital knowledge-base. And you can get qualifications which will both help you learn the basics and provide evidence of that knowledge.
There are various digital certifications on offer, including courses from Google, Bing or HubSpot, while you can even complete training on Facebook and Twitter marketing, run by the platforms themselves. Each of these courses provides key lessons, and can also be listed on your LinkedIn profile to help boost your credentials.
Facebook has released its Q4 and full year 2017 performance results, once again posting solid numbers across the board – though there are some interesting notes on the impact on their shift towards more ‘meaningful connections’
First off, on active users, Facebook’s monthly active user count rose to 2.13 billion, an increase of 14% year-on-year.
As the year's end draws closer, it's good to take a moment to reflect on the events of the past twelve months, both personally and professionally.
The major social platforms are doing the same - so far, we've already seen Year in Review reports from Instagram and Twitter, and now Facebook too has released it's listing of major network trends.
A lot's changed since the 1990s. Michael Jordan's Chicago Bulls won six NBA titles in the nineties, kids were playing with Furby's, Nintendo Gameboy's and Tamagotchis, and 'Friends' was one of the biggest shows on TV.
And mobile phones looked something like this! Feel old yet?
One thing that’s always certain in the design world is that there’s never a dull moment. Trends are always being born and coming and going; sometimes, trying to keep up with all of the changes in design can literally make your head spin.
Whether it’s for brand recognition, instant communicability, or simply visual appeal, logos impact our daily lives in numerous ways.
As Facebook continues to expand its video push, and with other platforms like Snapchat and Instagram also seeing increased video adoption, it can be easy to forget that YouTube is still the leading online video platform, and by a significant margin.
Indeed, YouTube recently underlined this by reporting that it now has more than 1.5 billion monthly active users - second only to Facebook - while viewers spend more than an hour a day watching YouTube content on mobile devices alone.
eMarketerreleased its first ad revenue projections for Snapchat, calling for $366.69 million in 2016 and a leap to $935.46 million in 2017.
Why is digital marketing so important in the modern age?
According to this new report from 1st Aerials, since 2016, the number of internet users has increased by 10% - a total of 354 million new internet users - with huge rises in adoption in major population centers like the Middle East and Asia-Pacific.
If you haven't heard, visual content can significantly boost the results of your digital marketing efforts. Infographics, videos, data visualizations, and other forms of visual content can generate tons of engagement and attract visitors, and links, to your site.
More importantly, visuals help tell your story. Visual content can be an incredibly powerful marketing tool, one that helps your target audience remember you – likely better than a 1,000 word text article alone ever could.
Are you looking to give your social media marketing strategy a push for the last stretch of 2017?
If you're in the B2B sector, this infographic from Bubblegum Search is for you - it covers a range of key digital marketing stats for B2B brands, highlighting opportunities, trends and ideas worthy of your attention.
Bloggers are a fascinating group, driven by a desire to exercise their creativity and build an independent income that helps them become self-employed. They cover blog topics ranging from online business and marketing to vegan recipes to productivity to living.
Many bloggers are entrepreneurs with creative business models, selling everything from advertisements to ebooks to software applications.
Which were the top-performing publishers on social in 2017? Find out in this new report from Shareablee.
Powered by Shareablee data, the top brands ranked by total actions (Facebook, Twitter, Instagram & YouTube) for each respective industry are shown in this article.
In the Business & Finance category, Business Insider continues to lead the pack with 4.7 million actions. The publisher also garners 2.2 million video actions, representing a 40% growth compared with the previous month.
Websites are an essential part of doing business in the modern day highly competitive environment - a website is usually the first source of information on everything, including the products or services of a company. But web design trends and techniques have been changing fast over the years amidst ever-increasing competition to catch the users’ attention.
Web designers are under pressure to create unique websites which can deliver a brand message in a precise manner - and fast, particularly on mobile devices. This is the chief reason why designers continue to experiment with elements, such as interactive videos, images, and illustrations.
What do some of the top web designers have up their sleeves for 2017? In an industry that thrives on innovation and creativity, it's no surprise that the web design trends that are sure to make an impact in 2017 both push boundaries and embrace clean simplicity.
This infographic explores seven trends that are sure to make a big impact in the web design world this year. There's something for every style of designer here, from clean and tidy to chaotic and daring.
Where does the time go? With all the controversies and updates and shifts, did you realize that Christmas is now less than 150 days away?
Better get planning on that festive strategy.
But in the more immediate future, you need to plan for the coming month, which Twitter has been offering help on this year with their monthly major event calendars, highlighting the key dates to be aware of - and their past tweet volumes - to provide prompts on where you can focus and tap into wider trends.
If you haven't heard, visuals are an important element of your digital marketing strategy - The Social Media Marketing Industry Report 2016 reveals that 74% of marketers use visuals for social media marketing, while Cisco predicts that videos will make up 80% of worldwide internet traffic in 2019.
You need to be considering the visual elements of your campaigns, and utilizing images and video to best effort.