The move shows that Facebook definitely puts value in its relationships with media companies, news organizations, and others in the public eye. But it makes us wonder why this has been released now — and how much of it has to do with Facebook’s promoted updates business:
The social network allows organizations with a page to pay money for increased visibility of a particular status update, which in turn drives page views if a link is included. Many media organizations — especially those that produce written news — have come to rely on Facebook for as much as a third of all traffic referrals.
Facebook is getting tough with cyberbullies, who have made many children’s lives a living hell.
The Menlo Park, California-based social media kingpin will begin embedding public safety messages into Australian users’ news feeds in an attempt to get a leg up on cyberbullies. Anti-bullying educational videos will soon begin appearing on Aussie teens’ suggested posts, and similar videos will also be targeted to parents.
Facebook wants you to know about the security-centric tools that are already in your Facebook account, so in the coming weeks (possibly from today) you’ll start seeing a little prompt at the top of your feed asking you to go through a three-step process. Or you can kickstart it yourself today by going here.
Today’s launch comes a few months after Facebook first revealed it was testing the feature. But now it’s available for everyone.
Facebook has improved its mobile app install ads with App Event Optimization, which targets users who are the most “likely to take valuable actions within their apps,” the company said. Marketers can target consumers most likely to make a purchase, add an item to their basket or finish a level.
Facebook is going to give businesses some social customer support power that is usually provided by external management tools.
In order to provide a more integrated shopping experience, Facebook is adding a "Send Message" button that will allow users to send private messages to business pages directly from news feed ads.
Facebook is working to give public school students an education that’s more tailored to their needs.
In a blog post today from Facebook’s Chief Product Officer Chris Cox, the company announced that over the past school year it has partnered with Summit Public Schools, an innovative school system in the Bay Area to improve and test their new learning technologies.
Facebook is unveiling an improved version of its Conversion Lift measurement tool, which first launched in January. Previously, Facebook allowed you to measure whether your ad campaign was actually improving online and offline sales. Now, you can also test different ads to find the best approach.
While LinkedIn is often the preferred platform for B2B social media, Facebook can be the difference in the success of your marketing, if done right.
When it comes to B2B marketing, it’s crucial to find how your goals overlap with the functionality of the platform being used. In the case of Facebook, there are a range of opportunities to flip the traditionally B2C platform in your favor.
Keep reading to find out how to get B2B marketing right on Facebook...
Facebook may be the latest tech company eyeing your health information.
The social network is reportedly looking into creating a healthcare-related app and "support communities" on the site where people suffering from certain ailments would be able to connect, according to a Reuters report.
The "preventative care" would help users improve their lifestyles, it added.
Facebook is said to be working on a separate app focused on delivering images and videos, according to sources. Development of the app is still at an early stage but comes amid a downward trend among Facebook users sharing photos, videos and status updates.
Is that a message from some rando, a spammer, or the nice guy you met yesterday? Facebook Messenger wants to give you some clues before you consider responding. The app will now surface publicly shared biographical info like current city and job title at the top of message threads from people you haven’t chatted with before. The update starts rolling out today on iOS Android in U.S., U.K., France, and India.
Facebook Messenger no longer tracks your location by default. In order to send your location, now you have to tap on the “More” button towards the bottom-right of a chat window and select “Location.” You can share a map of your location or select the exact venue that you are visiting like a restaurant or a movie theater. You can also find and share places even if you are not there.
Stan Chudnovsky, Facebook’s head of product management for messaging products, said that Facebook Messenger does not receive location information about you unless location services are enabled on your phone for the app. The Facebook Messenger app does not gather location data in the background and does not ask for new permissions for your information.
Not every photo is worth exactly 1,000 words. That sweet pic of you skydiving is a lot more interesting than your lunch. So today Facebook profiles on iOS and Android apps are getting a new collage design for photos that enlarges your most-Liked pics, Facebook tells me. There’s also a new “Uploads” tab that shows all the photos you posted in one place so your friends don’t have to dig through pics scattered in different albums like before. And if they do want to explore your albums, they’ll see big cover photos for each rather than just a list of album names and tiny thumbnails.
Facebook is rolling out new tools for video publishers. Starting today, the social networking company is introducing enhancements for content creators that include an update to its video upload system and a new Video Library. The company said in a blog post that these offerings will give users better customization and control over their content. These features will be available globally over “the coming weeks.”