Facebook introduced its Slideshow feature last October, allowing brands to create video ads out of groups of still images, and the social network announced a host of new Slideshow features Tuesday.
Facebook Monday announced a policy update for its Messenger Platform, as well as a revamped review policy for submissions by developers.
Just in time for the Fourth of July, United Service Organizations (USO)created a temporary profile picture frame (through July 5) for Facebook users.
The USO created the frame in recognition of its 75 years of servicing active duty military with care packages, letters to military members and partnerships over the years with celebrities including Bob Hope, Marilyn Monroe, Stephen Colbert, Jay Leno and Katy Perry.
Interested Facebook users can go to the USO Facebook page and click the “Try It” button on the post pinned to the top, or:
- Go to https://www.facebook.com/profilepicframes.
- Click the drop-down box and select “Causes.”
- Click the “Happy 4th of July” frame with military service members.
- Adjust size and click button “Use as Profile Picture.”
Facebook followed in the footsteps of WhatsApp and announced that it was discontinuing support for the BlackBerry platform.
Various iterations of a redesigned Facebook Messenger for Android have been spotted in recent weeks, and its launch is now official.
No matter your personal feelings on the social giant, it's important to keep up with the evolving marketing opportunities available there.
Some valuable parental life lessons translate well into fundamental strategies for social media. Use these basic principles to effectively connect and engage with your audience.
When I give presentations on social media, I often refer to Dale Carnegie's How to Win Friends and Influence People. After all, so much about social media is about building strong relationships with others. And that's what Dale preached as well as anybody, especially in his classic book.
Facebook is the biggest social network in the world with over 1.1Billion users worldwide. Having a Facebook business page for your business is really important and here are 10 top tips to a successful Facebook Business Page.
Post a Relevant Article Once a Week
It is so important for your business that you are seen as a thought leader in your industry and one way to do this is to post a relevant article once a week so your followers can see you are staying up to date.
There's an art and a science to social media, and brands should take note of followers' trigger points and hot buttons.
If you are wondering how to get the most out of your Facebook business page, you are not alone. With over 1.440 billion monthly active users, the social network is attractive to businesses across the globe. While some businesses just have a Facebook page for the sake of having one, you can learn how to get the most out of your Facebook business page by applying best practices.
Here are ten things that can boost your Facebook page.
Social media is not a clean formula. It can either intimidate people who have never managed a company account, or excite them with opportunities to elevate the medium. Over the past three months I've been working hard to grow both my personal and company brands on social media. It's been a big learning curve.
If you haven’t explored the power of Facebook advertising recently, you’ll be pleasantly surprised with the depth of their product offering. The platform is much more than boosting posts and buying likes.
Think about it – other than the NSA, who has more data on you than Facebook? They know what websites you visit, who you work for, where you grew up, your favorite football team – there’s an endless amount of data open to advertisers.
So if you’re still just boosting posts, you’re leaving some of the lowest hanging fruit in the orchard. To really turbo charge your Facebook advertising, try these three Facebook ad campaigns. They’re sure to boost your marketing efforts. After you watch the video, you can get a deeper look into each of our favorite types of Facebook advertising below.
There are two important trends today’s eCommerce businesses need to be aware of. First, eCommerce is increasingly a mobile and app-based experience. Second, email marketing performance is declining as spam filters improve and users become “ad blind” due to the deluge of marketing emails hitting their inboxes every day.
This adds a new level of challenge for your marketing efforts - one tactic to consider is linking yout retargeting and lapsed user email campaigns together with social media outreach in order to boost your lead nurturing strategy.
Are you using the Facebook direct response ads that are best for your business? Columnist Brad O'Brien shares his top three and discusses how you can implement them.
Brands that post funny stuff on social media are seen as more memorable, while also gaining insights and emotional responses from the audience.
Laughter is a universal language and one of our first communication methods. Before we had spoken or written language, humans used laughter to express our enjoyment or accession with a certain situation. It's also a form of communication that bridges the gap between various languages, cultures, ages and demographics.
Are you staying up-to-date with the most recent Facebook updates and other changes? If you’re not, you’re in luck! We’ve rounded up some of the social network’s most recent announcements and updates that affect businesses.
1. Updates to the News Feed Algorithm (Again!)
Facebook has announced two major changes to the News Feed algorithm in the last couple of weeks. Both affect businesses and how you craft your Facebook posts.
Facebook ads offer significant opportunities for brands to reach highly specific, targeted audiences. But the key to success is in the detail - while there are a wide range of options to utilize, this means there's also a huge array of variations to consider, which can make the process confusing for those unfamiliar. In some cases, this can lead to less than optimal targeting, while some people simply choose the basic options and hope Facebook will automatically generate results.
This is not the best approach.
To truly maximize your Facebook ads, you need to understand the purpose behind each campaign, the intent, and the measures you'll use to calculate their success (or failure).
Everybody is on social media now. OK, that is a slight exaggeration. Only 2 billionof the planet’s 7.2 billion people have active social media accounts. What is even more incredible is that there are almost 1.7 billion active mobile social users now.
Strictly from a business opportunity standpoint, I would like to say, “wow!” How and where else can you reach almost a third of the earth’s population so easily, so cheaply and so personally? It is a marketer’s dream and, if you are doing it right, you should be using social media marketing to dominate your market.
Following a week packed with product launches, a Facebook's developer conference, F8, is set to shed new light on the power of chatbots, live streaming and the Messenger app. Facebook's F8, an annual pow wow for technologists that build products on top of the Facebook platform, commences early Tuesday in San Francisco.
Whether you like it or not, Facebook's standalone Messenger app is an essential part of a full FB experience on iOS.
Below, we take a look at a few ways you can super-charge the way you use Messenger.
1. Mute notifications for a set period.
Not too long ago, observers on the Internet were witnessing Twitter’s revolutionary early days and the cautious caveat emptor notice about Facebook disguised as Academy Award-winning The Social Network. Now there’s Pinterest for the DIY-inclined, LinkedIn for the professional, Tumblr for teenage thinkers, Instagram for millennials exploring their FOMO, and even dating services doubling as social networking sites.
You probably know some people that endlessly brag about acquiring Facebook fans for pennies. Don’t listen to them.
Of all the social media platforms, Facebook is still king. When it comes to social media marketing, Facebook's the common denominator, whether you sell accounting services or couture clothing. But while most Facebook advertisers focus on engagement and cost-effective ads, there’s a very important step in the process that should always come first: audience creation.
High engagement and cost-effective ads are difficult to achieve if you don’t have the right audience in place. This new infographic from visme.co outlines seven questions every Facebook advertiser needs to ask in order to build the right audience.
You’ve got to know yourself before you can expect to draw an audience. First things first: define your business, your goals, the mission behind your company, etc.
There’s nothing more central to Facebook, literally, than its news feed, the middle column of posted stories from friends and business connections, or on the smartphone, the only column. Besides serving as the key place where ads run, it’s what makes people keep coming back to Facebook–though all too often they wonder why the heck they got this viral video post when their sister’s post got lost in the scrolling depths.
The latest perk of working at Facebook: getting to play the new Nintendo game Super Mario Maker a month before it comes out. Yesterday, Facebook hosted a hackathon where 100 employees built their own levels using Mario Maker.
Facebook has aggravated the hell out of marketers by tightening its News Feed algorithm so much that posts get through to relatively few of your fans — unless you pay for boosts.
A new social network called Minds wants to change that by letting users earn points and then trade those points to boost their posts.
Ad industry insiders at the Cannes Lions International Festival of Creativity have gained a pastime: grumbling about Facebook's increasing dominance of the online ad business and the way the network's "walled garden" has let it position itself between brands and customers. "Facebook seemed to have assumed the role of Frenemy No. 1," writes Jim Rutenberg.
Facebook is reportedly bringing advertising inside Messenger, with ads only showing in communication threads with businesses. Brands will only be allowed to deliver ads to consumers who have already contacted them using the platform, according to a leaked document.
In the fierce battle for our mobile attention, Facebook has almost no peer.
Google and Facebook have similar total reach among U.S. adults, between 228 and 222 million monthly users. But Facebook stands alone when you combine time spent and total reach, even if you add Google and YouTube together.
Facebook wants to rid your News Feed of clickbait. Finally. Publishers who post click-bait will be limited in news feed with the new algorithm.
If you’re like me, your social media accounts are personal and sacred. Posting company news isn’t something I do very often, but I run my own business, so I am inclined to do a little self-promotion once in awhile. Recently I’ve seen more and more people mixing business with pleasure on social networks. LinkedIn for example is seeing an upturn of people posting personal stories compared to previous business-only content. Facebook is also seeing this mix.
Most people have a burning question to ask about Facebook, whether they’re one of its 1.35 billion users or not. So taking a cue from Reddit’s Ask Me Anything sessions, Facebook’s CEO Mark Zuckerberg is upping the transparency and will play customer support himself on November 6th when he does Facebook’s first “Community Q&A”.
The hour-long livestreamed session will answer the public’s questions submitted to the “Q&A With Mark” Facebook Page. Zuck says the Q&A is themed after a Facebook tradition where “every Friday we have a Q&A and all employees can come and ask me questions about anything they want.”
Over the past year, Facebook has been rolling out algorithm updates which have resulted in decreased visibility for business organic page posts. In my article today, I'll cover 11 Facebook anti-algorithm tactics to help get your fan engagement back!
1. Share Great Content. The old adage remains true - (quality) content is king. If you post awesome content, your chances of being liked and shared increases, boosting your presence in Facebook news feeds. Many of Facebook’s algorithm tweaks are aimed at weeding out what Facebook deems “low quality content,” like memes. For greater reach, opt instead for quality content from news sites. It’s a bit bourgeois for Facebook to assume CNN articles are always classy and memes are always pond scum, but we don’t get much choice in how Facebook adjusts its algorithm. My suggestion? Ramp up on your own original high quality content with ebooks, blog posts, white papers, downloads, etc.
While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored.
By now it likely you've heard that YouTube is the second most popular search engine after Google in the U.S. and probably globally. That's a lot of visibility and SEO/Social opportunity. But I urge you to think beyond YouTube in your video SEO and social strategy.
Facebook opens its live video-streaming tool to verified Pages
First there were celebrities, then influencers, then nonverified individuals. This week Facebook opened up access to its live-streaming service, Facebook Live, to brands on the social network. Now T-Mobile, Nike, Ford, NBC, the Golden State Warriors, and other savvy businesses will be able to talk to you live — because we all know conversing with our favorite brand rocks.
Brands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising.
Ello, the newest social media network on the block and the latest to offer an ad- and data-mining-free zone, promises to be the antithesis of Facebook. And with a manifesto that reads, "Advertisers buy your data so they can show you more ads. You are the product that's bought and sold," it certainly sells itself as just that.
But while Ello strives to be the antidote to Facebook, there are similarities between the two. For example, much like the early Facebook, Ello isn't accessible to the general public. Available only from current users or by submitting a request on the homepage - the platform is currently fielding 40,000 requests every hour — invitations are coveted enough that people are selling them on eBay for up to $50.
The truth didn’t set Anna Stoehr free on Facebook. A lie did. Well, a little white lie.
The 113-year-old Plainview, Minn., resident recently joined Facebook in much the same way countless whippersnappers under the age of 13 do (at least the ones who aren’t already soooo totally over it, that is). Stoehr fudged her age by a few years. Technically, when she activated her account on the world’s largest social network, she was 113 years young, but she said she was 99.
Chevy Throws Facebook's Reaction Buttons Into Its New Malibu Commercial Because you can't just "Like" the Malibu.
It's 1:30 p.m. – three hours before a morsel of food will be served – and a crowd is already gathering outside of Miriam's Kitchen.
If you didn't know it was there, you'd probably walk right by it: Located in Washington, D.C.'s Foggy Bottom neighborhood, known primarily for wandering undergrads and lush embassies, Miriam's Kitchen hides inside of the Western Presbyterian Church on Virginia Ave NW.
For its patrons, however, Miriam's Kitchen might as well have an iconic marquee worthy of a five-star eatery.
Facebook has failed repeatedly to get us to use complicated lists and privacy settings to share intimate moments with just our closest friends and family. It’s clumsy and confusing doing that with the same composer for blasting News Feed updates to everyone. But now Facebook is polishing off a new app codenamed “Moments” designed to make this micro-sharing much simpler, multiple sources tell TechCrunch, including one who has seen a live internal version of the app.
Advertisers on Facebook see the emerging method of sequential mobile advertising as a way to better control their branding message with consumers on social media.
Sequential video advertising allows marketers to place targeted video ads in front of a user when they click an ad on their mobile device. Based on what the person clicks, and what the product or message is, marketers are then able to follow up with similar video ads as they hop from one device to another.
A European legal opinion regarding Facebook’s alleged data-sharing co-operation with the NSA/PRISM dragnet surveillance program that’s due to be issued by the Advocate General (AG) of Europe’s top court is now slated to be delivered on September 23.
The AG had originally been scheduled to deliver the opinion in June. The delay has not been explained by the European Court of Justice (ECJ).
Last month, Facebook got in hot water when one of its data scientists published a paper revealing the company had attempted to alter the emotional content of hundreds of thousands of people's news feeds, just to see how they'd react. For many, the experiment crossed an ethical line, while others, like Vox's Nilay Patel, argued that screwing with your emotions is Facebook's entire business model anyway (personally, I just thought the study's methodology sucked).
But Facebook is hardly the only web company to use its power over what users see for the sake of research. In a blog post Monday (thanks to UNC sociologist Zeynep Tufekci for the link), OkCupid's Christian Rudder laid out three separate experiments the company has run on users.
Facebook kicked off Advertising Week today with the launch of Atlas. The advertising platform will avoid cookies, and allow marketers to serve and track ads across devices with only Facebook targeting data. But is this new ad platform really a good "cookies-less" solution?
Facebook's revamped Atlas advertising platform, revealed on the first day of Advertising Week, will now leverage login data to allow marketers to track Facebook users as they move around the Web, and let advertisers purchase ads on properties Facebook doesn't own.
With many brands bumbling Pinterest, will Instagram become a better platform for monetization?
Instagram's mobile ad revenue is predicted to hit $2.81 billion by 2017. And this week, the platform officially switched on its advertising API. Will Instagram become a better destination for brands than Pinterest?
Facebook introduced two new features to aid advertisers seeking to target new countries.
Facebook announced a host of new features for video ads Wednesday, highlighted by an automated captioning tool.
Facebook users who consistently engage with content related to the holiday shopping season may soon see that reflected in the ads they are served by the social network.
A new ad-targeting segment will enable brands to reach users who are "highly engaged" with content related to the holiday shopping season, Black Friday and Cyber Monday.
Facebook said the segment will run from Thanksgiving through New Year’s Day, giving brands a way "to reach the most engaged and scaled audience related to the season, such as holiday planning and retail-related activity."
Advertisers: Do you believe this new ad-targeting segment will be useful?
(Article & image courtesy of Social Times)
It’s all video, all the time at Facebook, as the social network Wednesday introduced two tools for publishing 360-degree videos, Guide and Heatmap, along with new video metrics in Page Insights.
Nielsen, comScore and Integral Ad Science are now part of Facebook’s third-party verification partner program.
Facebook now offers a lead-generation video ad that incorporates a call-to-action button during the video to encourage viewers to fill in their personal details. The platform is also boosting its lead-generation offerings by letting marketers duplicate forms and edit questions across pushes.
Facebook has released a dynamic mobile ad product for retail brands that displays only those products that are in stock in nearby stores.
Facebook is juicing up its advertising efforts by going after one of the most popular spending items in the app store: Video games.
The social networking giant said Thursday it was launching a new advertising effort that allows developers to sell virtual goods within an ad on its site. The ads can appear in both the news feed and the typical advertising section on the right-hand column of the company's website.
Facebook's new look-alike audiences feature lets marketers replicate the makeup of existing targeted audiences in new territories. The platform is also letting marketers cross-post videos from other Pages as long as they get permission from the original poster.
Facebook is aiming to provide stories in its News Feed that users not only want to see but will prompt action. The social network says the adjustment was made in response to consultations with its Feed Quality panel that concluded stories shown at the top of a feed deliver a better experience when they are ones users are "both likely to rate highly if asked and likely to engage with."
Facebook has been putting more emphasis on Groups of late, adding new tools and features to help promote increased use of what Facebook themselves have labeled an ‘under-appreciated product’.
Many don’t realize it, but Groups has over a billion monthly active users, a milestone they hit ahead of both WhatsApp and Messenger, underlining their utility and value within the Facebook experience.
After a study on whether emotional manipulation in the News Feed could make people sad turned into a PR disaster, Facebook has now set up a formal review process for pre-approving research on its users, and Research At Facebook website to centralize all the academic work done on its enormous data set.
Facebook admitting to screwing up with the emotions study, explaining “We were unprepared for the reaction the paper received when it was published and have taken to heart the comments and criticism. It is clear now that there are things we should have done differently. For example, we should have considered other non-experimental ways to do this research. The research would also have benefited from more extensive review by a wider and more senior group of people. Last, in releasing the study, we failed to communicate clearly why and how we did it.”
Facebook’s giving you a new way to broadcast live on the network. Well, new if you didn’t already have it – they’ve been rolling it out for a few months – but now, all users can live-stream from their desktop PC, in addition to their mobile device.
As explained by Facebook:
“While it’s been possible for people to go live to Facebook from mobile devices since last year, desktop or laptop computers provide a stable camera setup that can be beneficial to many types of Facebook Live broadcasts — from Q&As to vlogs to tutorials to any broadcast from someone who isn’t on the move.”
OK, Facebook, here we go again.
The big blue social network came under fire this weekend following a report about a published study for which Facebook manipulated content seen by more than 600,000 people. The reason: To find out whether the changes would affect people’s emotional state.
Video ad serving for livelier brand storytelling is one of the new features that Facebook has added to enhance its Atlas ad-serving platform. Another is Offline Actions, which allows marketers to upload point-of-sale data to compare it with ad campaigns.
360-degree photos are coming to Facebook’s News Feed and the Samsung Gear VR.
Facebook has acquired the popular face-swapping app MSQRD, possibly in order to add more Snapchat-style photo features to its core platform.
Facebook on Monday announced it was closing its $19 billion deal to buy WhatsApp.
“We are looking forward to connecting even more people around the world, and continuing to create value for the people who use WhatsApp," reads a terse statement from the company about the closing. As part of the deal, WhatsApp cofounder Jan Koum will join Facebook's board of directors.
Facebook is considering the introduction of a virtual "tip jar", so users can tip small amounts of money to the pages and people they like most. Opportunity to pay small amounts to favoured pages is being mooted along with other options. But would tipping really catch on on the social network?
Facebook is rolling out an ad-preferences tool that makes it harder for ad blockers to strip ads but gives users more control over the kinds of ads they see. The approach, which favors less disruption and more tailored advertising, is seen as a potential model for publishers to follow.
NEW YORK (Reuters) –
A federal appeals court has upheld the dismissal of litigation by Facebook shareholders who accused Chief Executive Mark Zuckerberg and other officials of deceiving them about the social media company’s growth prospects prior to its May 2012 initial public offering.
Facebook's relationship status with Microsoft's Bing has changed to "it's complicated."
Facebook has ditched Microsoft's Bing search engine as a provider, in favor of a proprietary engine.
There had previously been an option to view Bing results during a Facebook search, but over the past few days it has disappeared without notice.
Facebook has unveiled two new enhancements to help brands build awareness and advertise to consumers who have already visited their websites.
The improved remarketing capabilities include multi-product ads and new changes to Custom Audiences.
The multi-product ads, available on both desktop and mobile, appear as a slideshow, where marketers can showcase three products within a single ad unit. Facebook says this feature increases the likelihood of a person seeing a product and further clicking on the ad.
The company will now work with publishers to sell advertising on their mobile websites
Facebook has rolled out video calling on its Messenger app to more countries around the world, following the introduction of the feature in 18 countries last month.
“We’re happy to share we’ve now rolled out the capability globally, with the exception of a few countries we’re still working on improving quality for,” David Marcus, vice president of messaging products, announced in a Facebook post today. “So make sure you get the latest and greatest version for iOS and Android, give it a try, and as always… tell us how we can make it even better for you!”
The social media network just lost the first round of a lawsuit brought against it by a group of users in Illinois for “unlawfully” storing facial information - or “faceprints” - used to tag automatically people who appear in photographs. A federal judge agreed that the company violated the law by not explicitly seeking approval to collect such identifiers.
Facebook has filed a patent for a new way to ascertain the digital signatures of cameras from photographs and then associate it with users within a social network. The application notes that the association of camera with users can be used “beneficially for the social networking system” for things like recommending potential connections, events, or groups to users, detecting fraudulent accounts, and even determining affinity between users.
Until now, Facebook has been wary of doling out big data to advertisers. It's a practice long used by Twitter — a company that has profited immensely from it.
But now, the social media giant is finally making its firehose available to a select group through Topic Data, a new analytics tool developed with DataSift, an analytics company.
For now, Topic Data will only be available in the U.S. and U.K. to a "limited number of DataSift's partners." All of the partners will be Facebook-approved.
Snapchat could be emerging as a serious threat to Facebook, thanks to its rapid growth, attractive demographics and innovative ad offerings, writes Mark Wilson.
Yael Maguire, engineering director at Facebook Connectivity Lab, doesn't like to use the word "drones" when it comes to "beaming" Internet to the developing world. He prefers "planes."
But whatever you want to call them, Facebook and Internet.org are looking to the skies in order to get the last 15% of the world's population, who aren't connected, online. At the 2014 Social Good Summit on Monday, Maguire gave more details on the Connectivity Lab's plans, first revealed in March, in a conversation with Mashable CEO Pete Cashmore.
Facebook has enabled advertisers to place logos at the top of their Instant Articles and has also created a tool to allow real-time previews. The platform's article style editor feature has also been updated with expanded design options.
Facebook is testing out new video options on its social network aimed at helping you better “discover, watch, and share videos” that you might find interesting. Included in the updates are the general availability of suggested videos within Facebook’s iOS app and an experiment to gauge user response to a dedicated place just for videos.
Actually, Facebook first launched stickers back in April 2013, but only in private messages. Now Facebook is rolling out the feature to timeline posts, enabling users to voice their opinions with a Pusheen cat, a smiley, or anything else in Facebook’s Sticker Store. Initally only available in Japan, the feature appears to be rolling out globally today.
Unfortunately, these stickers won’t boost your brand’s engagement stats any time soon — they’re not available for use on pages at the moment. Here’s a closer look at stickers on Facebook:
All messaging apps are the same no more. A few years ago, there were few differences between SMS and a slew of chat apps like WhatsApp, WeChat, Kik, Line, KakaoTalk and Facebook Messenger. But each have slowly defined themselves differently, whether through simplicity, connections to businesses, media, stickers, games, location, and other features.
Facebook has obtained nearly $2 billion in legal judgments against spammers, the company revealed today. In its explainer on the fight against spam, Facebook says the lawsuits serve as a warning to “remind would-be offenders that we will fight back.”
Spam is only “worth it” to spammers if it’s profitable. As such, Facebook tries to make it difficult for spammers to make money by regularly tweaking its various automated and manual systems for stopping suspicious activity. These systems span various points of interaction on the site, the company says, including registration, friending, liking, and messaging.
At about 12:00 p.m. PDT today (3:00 p.m. EDT), Facebook went down. This is the third time the social network has gone down this month.
VB staff from across the world confirmed they either couldn’t reach the social network or it was incredibly slow. The generic “Service Unavailable” and “Sorry, something went wrong.” errors showed up, as did another generic “Page not found” message. A quick check at DownForEveryoneOrJustMe confirmed the issue was widespread: “It’s not just you! http://facebook.com looks down from here.”
Facebook Inc must face a class-action lawsuit accusing it of violating its users' privacy by scanning the content of messages they send to other users for advertising purposes, a U.S. judge has ruled.
U.S. District Judge Phyllis Hamilton in Oakland, California, on Tuesday dismissed some state-law claims against the social media company but largely denied Facebook's bid to dismiss the lawsuit.
Entrepreneurs take note: Facebook is making a new feature for businesses more widely available.
Facebook announced today that it is rolling out the Place Tips feature beyond the testing phase. Starting now, interested business owners can request a free Facebook Bluetooth beacon from the company, as Facebook plans to make beacons available to thousands of small- and medium-sized businesses across the U.S.
In our always-connected world, data is the new black gold. Facebook is already reigning king in the race for data, knowing what you look like, who you spend time with, where you live and where you go out to eat. And now, it’s going to know what you sound like.
The social-networking giant has acquired voice-interface software company Wit.ai, an 18-month-old startup headquartered in Palo Alto, California. In a statement, Facebook called Wit.ai “an incredible yet simple” platform that “has helped developers turn speech and text into actionable data.”
In a new test, Facebook has started promoting links to other sites in a “Links you may like” feature. How well does Facebook know you?
When it comes to following celebs, Twitter is king.
Yes, Instagram is steadily gaining in popularity, especially among the younger demographics, but it’s hard to deny the power and influence that Twitter wields for those who want to know what’s going in the lives and minds of their favorite actors, musicians, or those who are merely famous for being famousright now. Despite the “Insta” in Instagram, it isn’t always instant.
... and partnering with the Unity game development toolset for easy publishing on the service.
Facebook is worth more than Amazon. Following yesterday’s earnings report, Facebook shares hit an all-time high in after-hours trading at $75. Price has been very stable this morning as well, confirming yesterday’s pop. Shares opened at $75.96 a share, then set a new record at $76.74. Now, shares are trading at $75.13.
In other words, Facebook’s market capitalization is now around $190 billion, which is above Amazon’s market capitalization of $165 billion.
It was always kind of shady that Facebook let you volunteer your friends’ status updates, check-ins, location, interests and more to third-party apps. While this let developers build powerful, personalized products, the privacy concerns led Facebook to announce at F8 2014 that it would shut down the Friends data API in a year. Now that time has come, with the forced migration to Graph API v2.0 leading to the friends’ data API shutting down, and a few other changes happening on April 30.
Today Facebook assembled journalists in San Francisco to discuss the rhetoric behind the change. All apps created since April 20, 2014, already have the new systems, so you’ve probably seen them in the wild. But all new developers must comply with updated APIs, or their connection to Facebook will stop working.
Facebook is experimenting with the design of some pages on its iOS app. We noticed some updates to user profiles and notifications, and after we published this story, Facebook confirmed the update.
These changes appear to be limited to a small subset of users and seem to go as far back as May, which indicates that this is yet another design test by the social networking company. These tweaks affect the way users view people’s profiles and also their notifications.
Before Periscope and Meerkat jumpstarted the mobile live-streaming craze, Facebook was already quietly working on its own way to let public figures broadcast live videos to their fans. Today, Facebook is launching “Live” as a feature in its Mentions app that’s only available to celebrities with a verified Page.
Facebook has launched a new “Facebook Media” page today that’s intended to show off media companies and public figures that use the social service most effectively.
The move shows that Facebook definitely puts value in its relationships with media companies, news organizations, and others in the public eye. But it makes us wonder why this has been released now — and how much of it has to do with Facebook’s promoted updates business:
The social network allows organizations with a page to pay money for increased visibility of a particular status update, which in turn drives page views if a link is included. Many media organizations — especially those that produce written news — have come to rely on Facebook for as much as a third of all traffic referrals.
Facebook is getting tough with cyberbullies, who have made many children’s lives a living hell.
The Menlo Park, California-based social media kingpin will begin embedding public safety messages into Australian users’ news feeds in an attempt to get a leg up on cyberbullies. Anti-bullying educational videos will soon begin appearing on Aussie teens’ suggested posts, and similar videos will also be targeted to parents.
Facebook wants you to know about the security-centric tools that are already in your Facebook account, so in the coming weeks (possibly from today) you’ll start seeing a little prompt at the top of your feed asking you to go through a three-step process. Or you can kickstart it yourself today by going here.
Today’s launch comes a few months after Facebook first revealed it was testing the feature. But now it’s available for everyone.
Facebook has improved its mobile app install ads with App Event Optimization, which targets users who are the most “likely to take valuable actions within their apps,” the company said. Marketers can target consumers most likely to make a purchase, add an item to their basket or finish a level.
Facebook is going to give businesses some social customer support power that is usually provided by external management tools.
In order to provide a more integrated shopping experience, Facebook is adding a "Send Message" button that will allow users to send private messages to business pages directly from news feed ads.
Facebook is working to give public school students an education that’s more tailored to their needs.
In a blog post today from Facebook’s Chief Product Officer Chris Cox, the company announced that over the past school year it has partnered with Summit Public Schools, an innovative school system in the Bay Area to improve and test their new learning technologies.
Facebook is unveiling an improved version of its Conversion Lift measurement tool, which first launched in January. Previously, Facebook allowed you to measure whether your ad campaign was actually improving online and offline sales. Now, you can also test different ads to find the best approach.
While LinkedIn is often the preferred platform for B2B social media, Facebook can be the difference in the success of your marketing, if done right.
When it comes to B2B marketing, it’s crucial to find how your goals overlap with the functionality of the platform being used. In the case of Facebook, there are a range of opportunities to flip the traditionally B2C platform in your favor.
Keep reading to find out how to get B2B marketing right on Facebook...