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Facebook Provides New Tools to Help Small Businesses Make Better Use of their Platforms

facebook provides new tools to help small businesses

While Facebook has grown to become one of the biggest advertising platforms in the world, there’s still a lot of potential for growth in the social media giant.

Back in February, as part of their 2016 Q4 performance update, Facebook COO Sheryl Sandberg noted that while there were four million active advertisers on the network (that’s risen to five million since), there are more than 65 million businesses using Facebook Pages in total, a significant gap between active businesses and active advertisers.