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How AI is Changing the Ad Business

how ai is changing the ad businessAdvertising is all about tapping into consumer markets, finding out what makes them tick, and using that info to create convincing ad campaigns. This is much harder than it sounds, especially when entire demographics are proving impossible to reach. For example, millennials are notoriously difficult to connect with – and there’s a lot of them. In the U.S., they make up 25% of the population.

How can marketers make the most of market research and come up with captivating campaigns? This is where Artificial Intelligence comes in. AI is designed to find answers to complicated questions, and can handle mass datasets like those accumulated by marketers and advertisers. But how can AI enhance ad campaigns, and how will this disrupt advertising?

Staying Ahead of the Game with Artificial Intelligence [Infographic]

staying ahead of the game with artificial intelligence

Machine learning as an effective means to achieve artificial intelligence (AI) is no longer just hype, but an emerging reality.

The insatiable demand for higher levels of convenience and efficiency is driving digital innovations of all kinds, which have converged on a few maturing technologies, including AI.