Like most marketing agencies, we do a lot of email marketing for our clients. When you do something a lot and spend time perfecting your approach, you sometimes forget how important some of the little steps are. I was reminded of this at a marketing meetup I attended recently.
Can you believe some people actually think social media as a marketing strategy is dying?
No joke - I've actually listened to experts in the promotional field talk about how oversaturated and useless social media has become and that we should only be using it for social ads.
YouTube's not the only video marketing platform anymore, but it's still the biggest, with over 1.5 billion monthly logged in viewers solely consuming video content.
And while Facebook and Twitter are making video a bigger focus, YouTube remains a key video destination - if you're looking to make the most of your video marketing efforts, YouTube should definitely be on your list.
The confirmation email might be the least used way to make a real connection. Which is too bad because a confirmation email is a huge opportunity. It connects you with a person who has already decided to interact with your organization. They're already interested. They’ve already acted on that interest. So you need to make it count.
Wait, don’t know what a confirmation email is?
Following the merging of Facebook’s Power Editor and Ads Manager into a single platform last year, The Social Network is now working on ways to increase the efficiency of the tool, and providing new ways to help advertisers get the most out of their ads platform.
For the majority of today’s consumers, testimonials play a significant role in their purchase decisions. A testimonial can help solidify a consumer’s product selection, boost trust in a business, and even help generate a new desire for a product the consumer wasn’t previously shopping for.
Considering how much power testimonials have, it’s imperative that companies across all industries display the right testimonials, in the right places, in order to convert more leads. Unfortunately, too many companies neglect this important tool for business growth, as many times they're under the mistaken assumption that there isn’t much that can be done with testimonials.
While Snapchat is known as the key place to reach younger users, as the home of tech-savvy Millennials, Snap Inc. itself rarely provides any detailed figures on exactly how many people are using each of its elements, or who, exactly, you’ll be able to reach by marketing through the app.
Which industries perform best on social, and on what platforms are they seeing the most significant growth?
These can be key questions when formulating your own strategy – while you can’t necessarily compare your business to others straight up, looking at what’s working in each sector can give you a baseline, while also pointing you to the platforms where others in your market are seeing the best results.
To help with this, TrackMaven recently conducted a study, examining 12 months worth of social data from over 700 leading businesses. They’ve segmented the results into industry sectors, providing more granular data on each – here’s a summary of their key findings.
Union Metrics has released a new, free app which will assess your Twitter presence and provide insights into when to post (based on audience response), what kind of content your followers are engaging with and which hashtags you should use to boost your messaging.
So what, right?
Whether you're new to running Facebook ads, or you're about to start targeting a new industry, it's always helpful to know where you stand.
How does your Facebook ad performance compare to the rest of your industry?
Given Instagram stories’ quick adoption by more than 300 million daily users, recent Facebook ad integration and confirmation that an option to share stories directly to Facebook is coming, it’s no wonder that brands and influencers are actively exploring the format.
Since launching Delmondo’s Instagram story analytics offering in August, we’ve monitored more than 800 active Instagram accounts to identify early usage trends and best practices.
As soon as the term "content marketing" became a trending buzzword several years ago, companies began scrambling to pump out blog posts. After all, it's as easy as slapping some words together and hitting the 'publish' button, right?
There's a range of factors which will determine the success of your content, including length. Long-form content, which is typically described as being longer than 2,000 words, has proven to perform better, in terms of SEO and social shares, helping to boost visibility.