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3 Easy Ways to Boost Your Email Marketing Performance

3 easy ways to boost your email marketing performance

Like most marketing agencies, we do a lot of email marketing for our clients. When you do something a lot and spend time perfecting your approach, you sometimes forget how important some of the little steps are. I was reminded of this at a marketing meetup I attended recently.

7 Down and Dirty Ways to Boost Social Media Performance Fast

7 down and dirty ways to boost social media performance fast

Can you believe some people actually think social media as a marketing strategy is dying?

No joke - I've actually listened to experts in the promotional field talk about how oversaturated and useless social media has become and that we should only be using it for social ads.

7 Tools to Help Boost Your YouTube Performance

7 tools to help boost your youtube performance

YouTube's not the only video marketing platform anymore, but it's still the biggest, with over 1.5 billion monthly logged in viewers solely consuming video content.

And while Facebook and Twitter are making video a bigger focus, YouTube remains a key video destination - if you're looking to make the most of your video marketing efforts, YouTube should definitely be on your list.

7 Ways to Help Boost the Performance of Your Confirmation Emails

7 ways to help boost the performance of your confirmation emails

The confirmation email might be the least used way to make a real connection. Which is too bad because a confirmation email is a huge opportunity. It connects you with a person who has already decided to interact with your organization. They're already interested. They’ve already acted on that interest. So you need to make it count.

Wait, don’t know what a confirmation email is?

How to Measure the Performance of Your Web Testimonials - and Why You Should Care

how to measure the performance of your web testimonials and why you should care

For the majority of today’s consumers, testimonials play a significant role in their purchase decisions. A testimonial can help solidify a consumer’s product selection, boost trust in a business, and even help generate a new desire for a product the consumer wasn’t previously shopping for.

Considering how much power testimonials have, it’s imperative that companies across all industries display the right testimonials, in the right places, in order to convert more leads. Unfortunately, too many companies neglect this important tool for business growth, as many times they're under the mistaken assumption that there isn’t much that can be done with testimonials.

New Data Provides Insights into Snapchat's Performance, Underlines Areas of Concern

snapchats looking to add new options for sharing snap content outside the app

While Snapchat is known as the key place to reach younger users, as the home of tech-savvy Millennials, Snap Inc. itself rarely provides any detailed figures on exactly how many people are using each of its elements, or who, exactly, you’ll be able to reach by marketing through the app.

New Report Shows Brand Performance on Social, Broken Down by Industry

new report shows brand performance on social by industryWhich industries perform best on social, and on what platforms are they seeing the most significant growth?

These can be key questions when formulating your own strategy – while you can’t necessarily compare your business to others straight up, looking at what’s working in each sector can give you a baseline, while also pointing you to the platforms where others in your market are seeing the best results.

To help with this, TrackMaven recently conducted a study, examining 12 months worth of social data from over 700 leading businesses. They’ve segmented the results into industry sectors, providing more granular data on each – here’s a summary of their key findings.

What We Learned About Instagram Story Performance by Analyzing Over 800 Accounts

what we learned about instagram story performance by analyzing over 800 accounts

Given Instagram stories’ quick adoption by more than 300 million daily users, recent Facebook ad integration and confirmation that an option to share stories directly to Facebook is coming, it’s no wonder that brands and influencers are actively exploring the format.

Since launching Delmondo’s Instagram story analytics offering in August, we’ve monitored more than 800 active Instagram accounts to identify early usage trends and best practices.

Why Long-Form Content Performs Better and How to Create it [Infographic]

why long form content performs better and how to create it

As soon as the term "content marketing" became a trending buzzword several years ago, companies began scrambling to pump out blog posts. After all, it's as easy as slapping some words together and hitting the 'publish' button, right?

There's a range of factors which will determine the success of your content, including length. Long-form content, which is typically described as being longer than 2,000 words, has proven to perform better, in terms of SEO and social shares, helping to boost visibility.